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Presentation at Speakers Corner 21.9.2011

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  2. 2. Wichtige TrendsVorschau<br />MobilerDatenverkehrwirdsteigen, um 4.000% bis2014<br />MehrBenutzerwerdenmitmobilenEngeräten ins Internet gehen, anstellemitdem PC [ bis 2014]<br />Morgan Stanley<br />41 % der befragtenRetailkunden<br />sagen, PersonalisierungführtzuhöhererKundenzufriedenheit, höherenBestellsummenund mehrKundentreue.<br />Aberdeen<br />60% aller Online Besuchererwarten, dassSieüberihreVorliebenfürProdukteBescheidwissen,<br /><ul><li>auch, ob SieeinneueroderwiederkehrenderBesuchersind..
  3. 3. Forrester</li></ul>In Behavioral Targeting werden die Investitionensteigenum468%in USA bis 2012<br />Sales & Marketing Magazine<br />EineguteKundenerfahrungführtdazu, dassKundenwiederkommen und SiealsAnbieterweiterempfelhlen. <br />Top business driver : 41% of businesses surveyed Improve Customer Experience<br />Forrester<br />Anwender von Location Based Serviceswerden global ansteigen auf mehrals 526 Millionenbis 2012<br />Mobile Advertising wirderwartungsgemäßsteigen von $530.2 million (2008) auf $7.5 billion in 2012.<br />Gartner<br />Best-in-Class Organisationenerhöhenihr Budget fürmehrpersonalisiertesCross-selling, up-selling und Wiederholungskäufe in 2010 <br />Aberdeen<br />Everywhere<br />Anytime<br />Any Channel<br />Relevancy<br />Drives<br />Conversion<br />Engage<br />The<br />Audience <br />
  4. 4. About SDL <br />ENGAGE<br />Publically traded on London Stock Exchange<br />50 offices across 30 countries<br />Nearly 700 customers in 5 continents<br />12+ years of WCM experience<br />Highest Analyst rating for WCM<br />24/7 Support Centers in Netherlands, Belgium,US and Japan<br />Web Content Management<br />eCommerce<br />Structured Content<br />Language Services<br />Language Technologies<br />CONNECT<br />
  5. 5. ÄRA Web 1.0 ?<br />?<br />Content<br />
  6. 6. Heute:<br />Kundenerfahrung<br />Search<br />DAM<br />WCM <br />Archiving<br />CRM <br />Analytics<br />DocumentOutput Mgmt<br />Applications<br />
  7. 7. Visitor Aware InteractionBringtalleszusammen:<br />Visitor Intelligence Gateway<br />Ambient Data Framework<br />Your Ecosystem<br />Visitor Aware Interaction<br />CRM<br />Social<br />Geo location<br />Ambient Knowledge<br />Gather Information<br />Leverage Eco System<br />Utilize in all channels<br />Transactions<br />Behavior<br />Any 3rd party<br />Environment<br />CRM System<br />Support System<br />Analytics System<br />
  8. 8. Maintenance alsSchlüsselfaktorAutomatisiertePersonalisierungbringtEffizienz in Zeit<br />Page based<br />systems<br />+340%<br />Productivity<br />+569%<br />Productivity<br />10 x<br />Faster time<br />to market<br />Effort<br />No. of personalized pages<br />Copyright © 2010 SDL, Inc<br />
  9. 9. Toys R Us Counts OnMaximize Promotions<br />“We automatically select the best items to display on all our pages. Saving us the manual labor we now use our time to fine tune our rising success.”<br />INCREASED:<br />Cross Sales + 250%<br />Same Customer Sales + 25%<br />Conversion + 40%<br />Leading International Toy Reseller<br />
  10. 10. Die GrundlagenEffizienz des Contents<br />Globalization/Localization<br />Re-use assets<br />Inherit applications<br />Multi-Channel Localization<br />End to End Translation<br />
  11. 11. Kontaktdaten <br />Simone Zahn | Business Development Executive D/A/CH |SDL| Web Content Management Solutions |(t) +49 711 78060 287|(m) +49 176 320 21073 |email: |<br />
  12. 12. Engage The Audience <br />Everywhere, Anytime, Any Channel<br />Relevancy Driven Conversion<br />
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  14. 14. Emirates Maximizes Conversion Globally with SDL<br />“Our WCM efficiently structures enterprise-wide processes for the creation, management, distribution and delivery of business critical content across multiple Web sites, portals, e-applications and paper-based publications”<br />80 Web Sites including :<br />Chinese, Japanese and Arabic (*double-byte characters)<br />15 Different Brands<br />Accelerated Time to Market Simultaneously across multiple brands and channels<br />Maximized Cross-Sell<br />Automated Promotions <br />based on unfulfilled capacity<br />
  15. 15. KLM – Royal Dutch AirlinesDrives Customer Engagement with SDL<br />Central Brand Control But Local Flexibility<br />Speed To Market<br />Low Cost Per Channel<br />Significant Cost Reductions<br />Maximizing Campaigns<br />“We only need to develop our campaigns and promotions once” <br />“We roll-out marketing campaigns and sales promotions to more than sixty countries – in the local language – in just a few days”<br />
  16. 16. HP reduced content globalization costs by $100 million over 5 years –140+ Billion page views per year<br />Gilbane Research 2009<br />
  17. 17. “ We needed to develop more than 30 regional multilingual sites …SDL Tridion has helped us achieve our goals via its unique BluePrinting technology,’’<br />Mike Simon, Senior VP <br />Corporate Communications , Emirates Group<br />
  18. 18. “The number of bookings we received through the mobile site surpassed our expectations. The investment we made was returned within two months.”<br />Christoph Oberli <br />VP eCommerce & Interactive <br />Mandarin Oriental Hotel Group<br />
  19. 19. “We roll-out marketing campaigns and sales promotions to more than sixty countries – in the local language – in just a few days”<br />Alexander Mul, E-marketing Director at KLM<br />