2011 SEO Best Practices

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With Google's new Panda Algorithm the rules of Search Engine Optimization (SEO) have changed. Follow this tutorial to understand the current best practices for SEO in 2011.

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2011 SEO Best Practices

  1. 1. 2011 Search Engine Optimization (SEO) Best Practices<br />Jennifer Lill<br />www.lilldesign.com<br />
  2. 2. SEO BestPractices<br />Keywords Research & Use<br />1<br />Content is King!<br />2<br />Relevant In-bound links<br />3<br />Mobile<br />4<br />What to avoid<br />5<br />2<br />
  3. 3. 1<br />2<br />3<br />4<br />5<br />Keywords Research & Use<br /><ul><li>Use a well researched set of keywords (Recipe Card) in the following areas:
  4. 4. URLs & Domain Names
  5. 5. Page Titles (h1, h2, h3 tags)
  6. 6. Website copy
  7. 7. Meta Data
  8. 8. Meta Description
  9. 9. Link text (anchor text)
  10. 10. In-bound links
  11. 11. Image Names (alt tags)
  12. 12. Site Map</li></ul>3<br />
  13. 13. 1<br />2<br />3<br />4<br />5<br />Content is King!<br /><ul><li>With Google’s implantation of the new “Panda” algorithm it is more important than ever to have well written website copy.
  14. 14. Provide content that is informative, helpful, updated and of interest to humans – not search engines!</li></ul>4<br />
  15. 15. 1<br />2<br />3<br />4<br />5<br />In-bound Links<br /><ul><li>Optimized in-bound links from high authority sites (trusted, popular, PR, etc.) with relevant content
  16. 16. Links with little to no relevant info on content-farms or disreputable sites can hurt your page rank!
  17. 17. Use your keywords as link anchor text NOT: “Click here for more info…”</li></ul>5<br />
  18. 18. 1<br />2<br />3<br />4<br />5<br />Mobile<br /><ul><li>Nearly 10% off all internet users are browsing via a mobile device
  19. 19. Make your site “mobile friendly” by directing mobile users to mobile friendly (and search optimized) landing pages</li></ul>6<br />
  20. 20. 1<br />2<br />3<br />4<br />5<br />What to Avoid<br /><ul><li>DO NOT buy links!
  21. 21. DO NOT over use/force keywords into site copy. If it does not sound natural then leave it out!
  22. 22. DO NOT fill your site with marketing messages and leave out information text
  23. 23. DO NOT put so much content on your site that it takes a long time to load</li></ul>7<br />

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