Intralife2011_GerryMcGovern

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Intralife 2011: The perfect intranet, by Gerry Mc Govern

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Intralife2011_GerryMcGovern

  1. 1. The Perfect Intranet Intralife, May 27, 2011 Gerry McGovern gerry@customercarewords.com www.customercarewords.com
  2. 2. 50 ms
  3. 3. Employees spend anaverage of 2.5 hours a weektrying to find the documentsthey need in multiplelocations. This is an averageof 16 work days each year—enough to account for anemployees vacation time.Read more: Mary Meeker, 2010http://smallbusiness.foxbusiness.com/technology-web/2011/05/20/distracted-
  4. 4. Expensive support model    $33  MS  employee   LCA      $10      $1  
  5. 5. 160  140  120  100   80   60   40   20   0   Aug   Sep   Oct   Nov   Dec   Jan-­‐09   Feb   Mar   Apr   May   Jun   Jul   Aug   Sep  
  6. 6. WEBSIMPLICITY PHONE FACE-TO-FACE FREQUENCY
  7. 7. 2009
  8. 8. 2009
  9. 9. Mary Meeker, 2010
  10. 10. Mary Meeker, 2010
  11. 11. Content first
  12. 12. Procurement 30% 23
  13. 13. Purchasing 60% 24
  14. 14. Find a vendor 90% 25
  15. 15. Top level navigation 60 % 70 % 90 %
  16. 16. “Most people just look at the first couple of words.”Copyright Eyetrack III 2004 Copyright © Gerry McGovern: www.gerrymcgovern.com 29
  17. 17. 34%
  18. 18. Does web content matter? It’s about….. Publisher 10 min 10 Visitor 60 min Visitor 60 minVisitor 60 min Visitor 60 min 300 Visitor 60 min
  19. 19. Does web content matter? It’s about….. Publisher 60 min 60 Visitor 10 min Visitor 10 minVisitor 10 min Visitor 10 min 50 Visitor 10 min

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