A person can choose one of two similar services. What is their final choice based on?
Human beings make decisions based on 10% logic and 90% emotions.
Advertising and marketing is all about capturing the audience and delighting consumers by creating an experience around a service.
This however, is only the beginning of a relationship. Once they start engaging with our service, we need to be able to delight, surprise and enhance their experience by tuning into their needs. Our digital solutions must be functional, emotional and aspirational in order to build experiences that outlast the competition.
This talk/workshop explains why organizations and stakeholders need to invest in emotional design and branding throughout product development. We will cover the following areas:
- How to push human emotional needs in front of product specifications
- How to create solutions based on experience mapping and service design methodologies
- How to bridge the gap between the brand experience and product functionality