Social Computing Overview 5 12 Lili

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  • 29 markets17,000 respondentsAustraliaChinaFranceSingaporePhilippines BrazilIndiaHong Kong CanadaDenmarkRussia GreeceItalyGermanyCzech RepublicHungaryNetherlandsAustriaTaiwan South KoreaUSAMexicoJapanPakistanTurkeyUKSpain SwitzerlandRomaniaPoland
  • More republicans than democrats using twitterSeveral sites coming out such as congressional 140, or Organizations like sunlight foundation sponsor projects like http://www.opencongress.org/ , using sn’s such as facebook, twitter, etc to self organize
  • This is windows 7, documents folder (open reading pane)We’ve used the reading pane to host a social preview of the item.Every item on my desktop has a unique URLI can share this via email or my social networks.When clicking on the link (open web page) Viewers can see the file without needing to download an app via the rich preview.And can comment on the file and I can see the comments back in the windows shell.Lili will show a similar concept adding social networking into email. Via a web browser silverlight page and the previews are hosted in Azure.
  • Social Computing Overview 5 12 Lili

    1. 1. Social Computing Overview<br />Lili Cheng<br />May 2009Director, Microsoft Research<br />Microsoft Corporation<br />
    2. 2. What people are doing…<br />2<br />(1) Clickstream, 2009<br />
    3. 3. Growing Fast around the World<br />Source: Universal McCann&apos;s, 2008<br />
    4. 4.
    5. 5. Finding friends & socializing….<br />5<br />
    6. 6. Facebook<br />6<br />
    7. 7. MySpace<br />7<br />
    8. 8. LinkedIn<br />8<br />
    9. 9. Simple,<br />seemingly trivial concept…<br /><ul><li> Say what you’re doing in 140 characters or less “Microblogging”
    10. 10. Modeled after IM status
    11. 11. Keeping people “connected, concise, authentic”
    12. 12. Default “public”</li></ul>Twitter<br />
    13. 13. Collective action and breaking news….<br />10<br />
    14. 14. Grassroots Politics<br />
    15. 15. US Congress<br />
    16. 16. Breaking News<br />
    17. 17. Mainstream Media<br />
    18. 18. Developers remix info into new things….<br />15<br />
    19. 19. <ul><li> Twitter’s public feed People + Status (text, links)
    20. 20. Unprecedented openness with public feed
    21. 21. Developers make their data reusable
    22. 22. Facebook responds by opening up api’s</li></ul>Developer Community<br />
    23. 23. Data Flow Between Sites:Search + Aggregation <br />
    24. 24. People Search, People Directories<br />
    25. 25. User-generated News<br />
    26. 26. Social + Business Intelligence<br />
    27. 27.
    28. 28. Social Computing concepts everywhere….<br />22<br />
    29. 29. Enterprise Social Computing<br />Advantages<br />Authenticated users<br />Rich data<br />Minimal bad behavior<br />Challenges<br />Privacy<br />Company public data<br />Credibility<br />Information overload<br />
    30. 30. Client Software: Social Desktop<br />
    31. 31. Social, not just technical problems….<br />25<br />
    32. 32. Critical Mass & Community LifeCycle<br />
    33. 33. Bad Behavior: Spam, Abuse, Performance<br />
    34. 34. Summary<br />Lightweight way to finding friends & socialize h<br />Developers remix info into new things<br />Concepts from social computing to all aspects of life<br />Great opportunity to partner with legal (Berkman Center, MSFT, etc) on policy & guidelines –ala Lessig Creative Commons<br />28<br />
    35. 35. © 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.<br />The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.<br />

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