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Effective Facebook Posting

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Effective Facebook Posting

  1. 1. EFFECTIVE FACEBOOK POSTING FOR LIBRARIES Long Island Library Conference May 5, 2011
  2. 2. Page Sample
  3. 3. Status Post <ul><li>Use for a short statement of information </li></ul>
  4. 4. Questions/Polls <ul><li>Use to get an idea of what your followers like </li></ul><ul><li>Be aware that friends of fans, their friends, etc. can comment or answer polls </li></ul>
  5. 5. Photo/Image Uploads <ul><li>Use albums to post multiple photos from an event or program </li></ul><ul><li>Make the post more interesting with a graphic </li></ul>
  6. 6. Links <ul><li>For excessively long links, use a URL shortener like bit.ly or tinyurl.com </li></ul><ul><li>Always use http:// to activate link </li></ul><ul><li>Choose thumbnail image or opt for no image </li></ul><ul><li>Add text for more information </li></ul>
  7. 7. Videos <ul><li>You can also “share” and post a video directly from YouTube or other video sites </li></ul>
  8. 8. Events <ul><li>Invite fans to attend your program </li></ul><ul><li>Update fans when event nears </li></ul>
  9. 9. Notes <ul><li>Import entries from your blogs </li></ul><ul><li>Notes are automatically updated and will appear as posts </li></ul>
  10. 10. Other Apps <ul><li>YouTube </li></ul><ul><li>Flickr </li></ul><ul><li>Foursquare </li></ul><ul><li>Twitter </li></ul><ul><li>Online Catalog </li></ul><ul><li>Discussions </li></ul><ul><li>Search Engines </li></ul><ul><li>and more </li></ul>
  11. 11. Things to consider… <ul><li>Post regularly </li></ul><ul><li>Consider your audience </li></ul><ul><li>Use graphics, photos, etc. for more eye-catching posts </li></ul><ul><li>Check the accuracy and reliability of your information </li></ul>Use social media as another way to market your programs, services and events. Good luck & have fun!

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