Why consider Greenfrog & Associates
as your marketing partner?
• Because we are experienced in a variety of media, marketing and advertising
on-line as well as off-line;
• Because our reputation in the market is based on “creativity with credibility”;
• Because we are proud to say we’ve won numerous creativity awards;
• Because we are experienced in creating new brands and establishing awareness
of them in the market;
• Because other than our expertise in creating new brands, we understand the importance
of preserving already established brands and following their guidelines;
• Because we are experienced in solving problems with creative solutions;
Why consider Greenfrog & Associates
as your marketing partner?
• Because we are dedicated to our clients’ success;
• Because we insist in providing impeccable service;
• Because we can service accounts in three languages: English, Portuguese and Spanish;
• Because we understand and work with our clients’ budgets;
• Because we have happy clients who have retain our services for many years;
• Because we are responsible for our actions and guarantee the quality of our work;
• Because we invest in resources to maximize our work and expedite delivery.
Since 1997 Greenfrog & Associates has established a reputation of being one of the most creative
and advertising and marketing agencies in South Florida, providing service to both large corporations
as well as smaller up-and-coming clients.
Greenfrog & Associates was founded by Liliane Rique, who furthered her advertising and design
expertise by attending Federal University of Pernambuco, Brazil, University of Hawaii and The Art
Institute of Fort Lauderdale.
Her extensive experience in marketing focused primarily in the North American marketplace since
1990. Today, Greenfrog & Associates has a client base not only in South Florida, but also in Latin
America and Europe, providing advertising and marketing campaigns both on-line as well as off-line.
Greenfrog & Associates’ foremost goal is to achieve and promote the success of our clients.
At Greenfrog & Associates projects are executed with meticulous dedication.
Whether it is a simple logotype design or an on-line advertising campaign,
we get the message across. We manage every aspect of the media to its
As an Ad Agency, Greenfrog & Associates provides:
• Branding/Name and product awareness
• Design of collateral materials for sales and promotions
• Packaging Design
• Strategic marketing and advertising plans
• Analysis of competitive markets (Primary or Secondary Research Methods)
• Media placement/insertion/negotiation for both on-line and off-line media
• Production and print coordination
• Marketing Consulting and coordination
• Ad campaigns for print,TV, radio, outdoor and Internet
• Client service in English, Spanish, Portuguese and Italian.
AAAA World Corporation
BAC Bank of Florida
CAC Corporate Air Charters
E-rev Airline Revenue Accounting Systems
Federação Espírita Brasileira
Flagler Development/Codina Realty
Gator Truck Leasing
ICA/International Capital Advisors
Tasco Plumbing & Mechanical Services
Transnational Charters & Freight Forwarders
“Greenfrog has a team of true professionals with incredible creative talent and pro-active
client services. They can be trusted to consistently deliver on-target creative within deadlines
ALEX MAGER, CLUB MED NORTH AMERICA
“Greenfrog & Associates has played an instrumental role in marketing efforts to our network
of business communities. Their creative work in the different advertising and graphic areas is
not only creatively outstanding but also right on target with our audiences. Greenfrog &
Associates has helped us reach our goals and will continue to play a role in our future
MICHAEL M. ADLER, ADLER GROUP, INC.
“Greenfrog is the most creative organization that we have dealt with. Their ideas are excellent
and their follow-up is superb. They have uncovered very qualified opportunities for us. There
are very few companies out there that can provide the value package that Greenfrog offers
with such a sincere concern for its clients’ success.”
FRED BOMENY, LIFEXPAND INC.
“While everyone talks about Greenfrog’s creativity, we would like to commend the
people behind Greenfrog: Liliane and staff always go the extra mile to accommodate
us and are always very hands on and available, no matter the challenge. They’re not
only true professionals, they’re genuine individuals.”
MAY CASTRO, GROVES PROPERTIES, INC.
“Greenfrog & Associates successfully tackles all aspects of my company’s marketing and
advertising, consistently preserving the highest standard of work and creativity for our
residential and commercial developments. They are always on point and respond quickly to
changing market trends.”
OSCAR ROGER, ROGER DEVELOPMENT GROUP, INC.
“Greenfrog is responsible for all the advertising and branding for our various entities. They
have been able to take our vision and translate it into print, web and graphic content in a
amazing manner. This has been the best work I have had done in over 20 years as a serial
ROBERT L. ADDIE, ADDIEWELL INVESTMENTS, INC.
“Greenfrog: on-target creative, efficient production and outstanding client service every
RODOLPHE LE GRAND, LES NOUVELLES ESTHÉTIQUES, AMERICAN EDITION
Case 1: SHOW MANAGEMENT
Show Management produces 6 boat/yachts shows in Florida, such as THE FORT LAUDERDALE
INTERNATIONAL BOAT SHOW®, the largest in the world.
For years they had been promoting their events in the same way: Print ads in newspapers and
trade magazines, featuring aerial photos of the events with dates and information. Under their
new management, they contracted Greenfrog create the marketing for all their events.
This was our plan of action:
We created ad campaigns to promote each event separately, with each show having their own
identity, thus branding each event to attract their own market.
Change of marketing strategy and media plan to include not only print media advertising
• The Internet, through a newly created web-site, search engine optimization, e-mail campaigns
and online marketing
• Poster ads in strategic airports
• Outdoor banners
• Ad placement in national and international in-flight publications targeting first class and
executive class passengers in the US and select countries.
Our new ad campaign for the 2007 Fort Lauderdale International Boat Show®:
- Boasted a 17% increase in attendance from the previous year in spite of inclement
weather during the four day run of the show.
- Distributors and exposition participants reported a 24% increase in sales.
- The show had more media coverage than any other event of that year in South Florida.
Case 2: FLEXXSPACE
FlexxSpace is a network of office, warehouse and retail space for commercial leasing in the
states of Florida, Georgia, North Carolina and Virginia.
FlexxSpace introduced a new concept, offering much more than just space for leasing.
Excellent benefits were made available, such as conference rooms equipped with state-of-the-
art technology, lap-top computers, discount priced office supplies, phone and transportation
services, flexible leasing contracts, promotions, marketing solutions and much more.
To make FlexxSpace stand out compared to so many other commercial venues available in
the market, Greenfrog created a new campaign where we used actual photographic
testimonials featuring their own tenants and individual business ventures, thus proving that
FlexxSpace was unique and offered innovative programs proven to be of benefit to their clients.
Of the 9 million Sq Ft of office space maintained by FlexxSpace, 77% was leased at the
beginning of the campaign. This percentage grew to 98.5%. An increase of 21.5%
in only 6 months after initiating the new campaign. Each lessee that participated in the
campaign reaped the benefits of showcasing their businesses in various newspaper and
magazine print ads allowing them to generate new business ventures.
Case 3: NOLA LOFTS
This was the first residential building in South Florida offering a “loft” lifestyle. A very new
concept for a cosmopolitan city as traditional as Fort Lauderdale.
The secret of the campaign was to establish to the general public the ideal benefits of
purchasing something quite unique as a “loft” style apartment. Through the use of good
marketing research, Greenfrog targeted the public according to their geographic location, and
intellectual psychographic profile. It promoted the value of their product by targeting a specific
group of people: upper-middle class gay-oriented individuals with an open mind,
living and working in the areas of Oakland Park, Sunrise, Broward Blvd. and Downtown Fort
The media campaign was presented in a creative, progressive and highly innovative fashion.
The campaign’s theme was “Out-of-the-box Living” …Dare to be different attracting those who
saw a “loft” lifestyle as… without walls, without boundaries...
The first phase of the project with its 126 lofts was completely sold out in only 9 months of
Liliane Rique, President/CEO/Creative Director
18 years of advertising experience in the United States
Awards: Florida’s BEST (5 consecutive years), Type Directors Club & Communication Arts
Devika Rajapakse, Graphic Designer
5 years Graphic Design experience
George Vasquez, Graphic Designer
12 years Graphic Design & Illustration
Robert A. Lopez, Graphic Designer/Production Director
25 years experience in Art Direction and Production. Awards: Knight-Ridder Publishing and Graphis
Alexander Augustin, Web Designer
7 years experience in creating and programming for the Web
Richard Lawrence, Copywriter (English)
30 years copywriting experience Awards: 3 Addy Awards.
Alberto Orso, Copywriter (Spanish)
2 years copywriting experience
Maria Auxiliadora Pinto, Copywriter (Portuguese)
Master in Portuguese. 40 years copywriting experience
Marcelo Aniello, Director of Photography
20 years advertising photography experience
Awards: Florense is Green, Tastemakers & Forms Design District, Lisboa Ideia Award
For almost ten years Greenfrog has been contributing to the Broward Correctional Institute
(Broward’s Women’s Penitentiary) Rehabilitation Program, where we contribute two
afternoons a month teaching Graphic Design and Commercial Art to the inmates. The
students are given the chance of learning a trade, offering them the opportunity of attaining
a brighter future, as an alternative to returning to a life of crime, once they have paid their
debt to society.
As of today, more than 120 students have completed their courses, and 6 of them will be
able to find employment in the graphic design field as a result of the opportunities that our
The State of Florida supports the Commercial Arts program and plans on extending their
support to other institutions as well.