Rachel King
@lildarth

Matt Meagher
@MattJMeagher
NAME
THAT
MEME
Memes for
Marketing:
Using Memes As
A Marketing Tool
What Is A Meme?
noun: meme
pronounced: me-m
an image, video, piece of text, etc.,
typically humorous in nature, that is
co...
Rage Comics

Cartoon like drawings that use
expressions and emotions to portray a
situation or real life experience.
Rage Comics

If you want to make an extraordinary claim
Who Uses It?
HipChat
Movie/TV Meme

Screen captured image from a movie or
TV where the dialogue or scene can be
manipulated into something rela...
Movie/TV Meme

If you want to remind the customer
Who Uses It?
DreamWorks
Standard Meme

A standard meme that can usually only be
interpreted one way. These are long lasting
memes that stay true t...
Standard Meme

If you want to share something positive
Who Uses It?
Diamond Envy
Animeme

Using a cute, funny or horrifying picture
of an animal and adding a clever caption.
Animeme

If you want to make a comparison
between an animal and human nature
Who Uses It?
Wonderful Pistachio
Current Events Meme

Short-lived but extremely viral images of
current public figures or events with an
added caption.
Current Events Meme

If you want to express something

unimpressive
Who Uses It?
Barrack Obama
Meme-vertisement
noun: memevertisement
pronounced: me-m-ver-ties-ment
when brands use the popularity and
virality of memes...
Meme-Scaping
Meme-Scaping
Meme-Jacking
The Social Setting
The DOs And DON’Ts
• DO your research

• DON’T misuse memes

• DO keep current

•DON’T use ‘dead’ memes

• DO be clever

•...
The Harlem Shake
The Harlem Shake

2,782 years of Harlem
Shake footage was
watched in just

one month!
The Harlem Shake

4, 553 hours
The Harlem Shake
92, 510 hours
The Harlem Shake

419, 286 hours
The Shake The Bowl
Cost $0 to make

$4.2M to make

24.8M average
views

7.9M average
views

127K average
likes

20.5K aver...
LET’S
MAKE A
MEME
Rachel King
@lildarth

Matt Meagher
@MattJMeagher
Memes formarketing
Memes formarketing
Memes formarketing
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Memes formarketing

  1. 1. Rachel King @lildarth Matt Meagher @MattJMeagher
  2. 2. NAME THAT MEME
  3. 3. Memes for Marketing: Using Memes As A Marketing Tool
  4. 4. What Is A Meme? noun: meme pronounced: me-m an image, video, piece of text, etc., typically humorous in nature, that is copied and spread rapidly by Internet users, often with slight variations.
  5. 5. Rage Comics Cartoon like drawings that use expressions and emotions to portray a situation or real life experience.
  6. 6. Rage Comics If you want to make an extraordinary claim
  7. 7. Who Uses It? HipChat
  8. 8. Movie/TV Meme Screen captured image from a movie or TV where the dialogue or scene can be manipulated into something relatable and funny.
  9. 9. Movie/TV Meme If you want to remind the customer
  10. 10. Who Uses It? DreamWorks
  11. 11. Standard Meme A standard meme that can usually only be interpreted one way. These are long lasting memes that stay true to a theme or caption.
  12. 12. Standard Meme If you want to share something positive
  13. 13. Who Uses It? Diamond Envy
  14. 14. Animeme Using a cute, funny or horrifying picture of an animal and adding a clever caption.
  15. 15. Animeme If you want to make a comparison between an animal and human nature
  16. 16. Who Uses It? Wonderful Pistachio
  17. 17. Current Events Meme Short-lived but extremely viral images of current public figures or events with an added caption.
  18. 18. Current Events Meme If you want to express something unimpressive
  19. 19. Who Uses It? Barrack Obama
  20. 20. Meme-vertisement noun: memevertisement pronounced: me-m-ver-ties-ment when brands use the popularity and virality of memes to help promote, sell and engage their consumer
  21. 21. Meme-Scaping
  22. 22. Meme-Scaping
  23. 23. Meme-Jacking
  24. 24. The Social Setting
  25. 25. The DOs And DON’Ts • DO your research • DON’T misuse memes • DO keep current •DON’T use ‘dead’ memes • DO be clever • DON’T be commercial • DO be entertaining • DON’T use just any meme • DO be informative • DON’T be too controversial
  26. 26. The Harlem Shake
  27. 27. The Harlem Shake 2,782 years of Harlem Shake footage was watched in just one month!
  28. 28. The Harlem Shake 4, 553 hours
  29. 29. The Harlem Shake 92, 510 hours
  30. 30. The Harlem Shake 419, 286 hours
  31. 31. The Shake The Bowl Cost $0 to make $4.2M to make 24.8M average views 7.9M average views 127K average likes 20.5K average likes
  32. 32. LET’S MAKE A MEME
  33. 33. Rachel King @lildarth Matt Meagher @MattJMeagher

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