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Welcome to the inaugural episode of Carrie's Corner, a weekly social media video series hosted by our CEO, Carrie Kerpen. In today's video, Carrie discusses Facebook fatigue, addressing the question: Is Facebook going away completely?
Businesses have become frustrated with the social giant, due to the issues with being seen in the News Feed, the stories of fake fans and teens becoming less active on the platform. Still, it is by far the most frequently used social network. Using a study (http://www.pewinternet.org/2013/12/30...) done by Pew Research Center on the 2013 social media matrix, Carrie identifies where users are spending their time online.
Watch the video above to understand the importance of having a diversified social media strategy.