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CASE STUDYACNEFREEKICK-OFFPRESENTED BY: LIKEABLE MEDIACLIENT: UNIVERSITY MEDICALJANUARY 26, 2012
GOAL• 30,000 fans by March 2012 (start date November 15st2011).• Spread awareness through samples of new products.
STRATEGY•Fan-gated trial sample of a new product (Sulfur Mask) to sparkgrowth and promote new product.• Make this offer as...
RESULT• Ended up with 41,000 fans by November 30th and 67,000 fansby December 31st with under $1100.00 dollars spent onadv...
WELCOMETAB
PEOPLE TALKING ABOUTACNEFREEData from kick-off date through November 30, 2011.
PEOPLE TALKING ABOUTACNEFREEData from kick-off date through November 30, 2011.
PEOPLE TALKING ABOUTACNEFREE     Impressions         • 2,347,892        Clicks           • 1750    Cost per Click       • ...
PEOPLE TALKING ABOUTACNEFREE Facebook Fan                    • 47,083    Count People Talking                    • 47,987 ...
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AcneFree Case Study

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AcneFree Case Study

  1. 1. CASE STUDYACNEFREEKICK-OFFPRESENTED BY: LIKEABLE MEDIACLIENT: UNIVERSITY MEDICALJANUARY 26, 2012
  2. 2. GOAL• 30,000 fans by March 2012 (start date November 15st2011).• Spread awareness through samples of new products.
  3. 3. STRATEGY•Fan-gated trial sample of a new product (Sulfur Mask) to sparkgrowth and promote new product.• Make this offer as sharable as possible on Twitter andFacebook to ignite viral spread of this deal.
  4. 4. RESULT• Ended up with 41,000 fans by November 30th and 67,000 fansby December 31st with under $1100.00 dollars spent onadvertising.• Fans shared offer on Twitter over 1000 times, and shared over500 times on Facebook.• For 1 week, AcneFree’s “Talking About This” Metric was higherthan their page likes & higher than any other brand in theircategory.•Currently, AcneFree is approaching 90,000 Facebook fans.
  5. 5. WELCOMETAB
  6. 6. PEOPLE TALKING ABOUTACNEFREEData from kick-off date through November 30, 2011.
  7. 7. PEOPLE TALKING ABOUTACNEFREEData from kick-off date through November 30, 2011.
  8. 8. PEOPLE TALKING ABOUTACNEFREE Impressions • 2,347,892 Clicks • 1750 Cost per Click • $0.36 Connections • 1902Costs per Connections • $0.34 Click Through Rate • 0.085% New likes during ad • 40,876 periodData from kick-off date through November 30, 2011.
  9. 9. PEOPLE TALKING ABOUTACNEFREE Facebook Fan • 47,083 Count People Talking • 47,987 About ThisData from kick-off date through November 30, 2011.http://fb.com/acnefree

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