The potential of augmented reality


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A generic presentation to give an overview of the current state of virtual dimension. How far are we with repects to ´ the future of seeing more´? This presentation is aimed at those that would like to get a first impression on the potential of augmented reality. It is based on internet research. Links are included at the end,

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  • Tablet
    Smart phone
    Auto car window
    Touch table
    Handheld AR system
  • Level =: can also be directly projected somewhere Other typification is optical versus video based. Optical see-through displays Video see-through displays
    Direct projection
    Spatially aware handheld displays
  • Image courtasy:
  • The potential of augmented reality

    1. 1. The Potential of Augmented Reality an overview of the current state of virtual dimension the future of seeing more June 2014 Lija Groenwoud van Vliet
    2. 2. Hollywood entering our world Image credit: Eliot Boden
    3. 3. Definition Augmented Reality • a technology that superimposes a computer-generated image on a user's view of the real world, thus providing a composite view; • connects real world with a virtual layer; • computer-generated sensory input such as sound, video, graphics or GPS data, but it could also be smell, audio or other senses. Tags: smart maintenance, smart Cities, Near Field Communication Device (NFC), asset management, custom enterprise solution, wearables, real time interaction. visualization, big data, internet of things (IoT)
    4. 4. What is Augmented Reality Youtube video
    5. 5. Some Devices & Displays
    6. 6. Types of AR Source: SJSU
    7. 7. Characteristics & Benefits Benefits  Information at the time of NEED (just-in-time)  Virtually add or remove objects from real environment  Obtain information about user´s immediate environment  Show real time instructions: replace e.g. manuals  Advanced spatial planning & analysis & visualization (X-Ray vision)  Location based services  Increased user experience by enhancing perception of reality  Possibilities for brand interaction Characteristics  Image-recognition transferred to the cloud  Register in 2D/ 3D  Interactive in real time  Overlay information displays  Hardware in combination with software  Mobile, Multi-screen simulation
    8. 8. Hurdles & barriers on the way  Capacity of the devices  Need for advanced calibration  Legislation & regulatory framework  Social acceptance of wearables in everyday life – would users be interested in seeing information all the time?  Connectivity  Privacy  No established standards for devices  Robustiness and reliability of AR systems  High requirements related to content management (exhaustive database)
    9. 9. Sectors where applied AR Retail Games Tourism Medical Advertising Maintenan ce Education Automotive/ Navigation Architect Military Examples from: EngineCreative
    10. 10. Division & projection Source: Xcubelab Source: Bernardos & Casar 2011
    11. 11. Market Potential Source: screenmediadaily
    12. 12. Smart Office Visualization and interaction Image credit: Amplifytoday
    13. 13. The Augmented City (Smart City) Advertising, information and navigation Image credit:
    14. 14. Smart Factory Training, maintenance and superimpose finished 3D building over the site Image credit: Design World
    15. 15. Example Youtube: Augmented Reality Prototyping with Measurement Arm
    16. 16. Education Media & entertainment Industry
    17. 17. What are the Big Companies doing? BMW
    18. 18. What are the Big Companies doing? Intel
    19. 19. Current companies in the industrial market Maptek brings augmented reality to the mining industry  visualize soil structures in situ see the layers of cables and pipes
    20. 20. Industry portfolio example
    21. 21. AR for visualisation of underground infrastructure Source: Vidente Fields of application • Preparation of digging activities (e. g. spray marking) • Visual guidance while digging • On-site verification of projected assets • Locating damaged buried assets • Support of inspection tasks (e. g. gas leak detection) • Support of operation and maintenance works • On-site instruction of technical personnel • On-site correction of legacy data • Utility network planning
    22. 22. Barcelona Example: Catchoom Image recognition and Augmented Reality
    23. 23. Background material Sources and interesting articles to read: transform_tablets_into_the_ultimate_sales_tool_with_augmented_reality_apps YouTube links: - What is AR - Metaio - BMW - Intel