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Anatomía de un Ecosistema Digital

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¿Quieres saber qué es un Ecosistema Digital? Aprende lo primordial para fortalecer tus estrategias de Marketing Digital.

Un ecosistema digital es un ambiente de plataformas digitales que juntas logran un sólo propósito: Generar tráfico calificado, convertir visitas a leads, calificar leads, consentir a los prospectos y generar venta. Nada más y nada menos.
Sirve a las marcas para posicionarse y controlar todos los aspectos de su mensaje a través de la vida de su cliente.

WEB SITE: UN SER DIGITAL.
El sitio web tiene que ser el eje rector de todas las estrategias digitales, es el ser viviente que necesita mantenimiento, vida y corazón. Todo culmina aquí.

Branding:
El brand strategy, como el cerebro, es el que define la voz de la marca, es el intelecto del ecosistema y parte fundamental para llevar el mensaje a través de todos sus canales.

Redes sociales:
Lo que respira el ecosistema y lo que escucha. Los perfiles, los mensajes, lo que se dice de la marca y del nicho.

SEM, SMM, SEO:
La inversión inteligente en medios digitales, tanto Redes Sociales como en buscadores,
y el contenido optimizado son los que permiten al sistema no quedar estático y tomar pasos definidos para crecer.

Métrica:
La visión de tu activo digital. Un panorama para los diferentes indicadores o KPIs. Decide el rumbo de tus estrategias con una visión clara. Vital para tu marketing digital.

Conversión:
Email, Contact Forms y Lead Nurturing y Landing Pages; capta, abraza, consciente y educa a las personas que visiten tu sitio.

Blog:
El corazón de tu marca, tanto vital como emocional. Contenido con perpetuidad en los motores de búsqueda y lo que mantiene vivo al ecosistema.

Published in: Marketing
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Anatomía de un Ecosistema Digital

  1. 1. Ecosistema Digital: Es un ambiente creado en plataformas digitales que juntas logran un solo propósito comercial.
  2. 2. Sirve a las marcas para posicionarse y controlar todos los aspectos de su mensaje y la vida de su cliente. EL ECOSISTEMA DIGITAL Blog Social Media Keywords Páginas Calls-to-Action Landing Pages Formularios Contactos Email Workflows Lead Scoring Integraciones de CRM Social Media Smart-Calls-to-Action Email Workflows/Flujos de trabajo Atraer Convertir Cerrar Deleitar Desconocidos Visitas Leads Clientes Promotores
  3. 3. SITIO WEB Un sitio web es un espacio virtual en Internet. El bien raíz digital. Website - Un Ser Digital
  4. 4. La voz, creatividad y resonancia de la marca que permea todos los mensajes y canales digitales. BRANDING - El Cerebro Unique Selling Proposition + Storytelling “Una marca es el conjunto de expectativas, recuerdos, historias y relaciones que, juntas, se les atribuye la decisión de un consumidor a elegir un producto o servicio sobre otro.” Seth Godin
  5. 5. Un blog es el canal oficial de noticias de tu marca, con perpetuidad en los motores de búsqueda. Es lo que mantiene vivo al ecosistema. BLOGGING BLOG - El Corazón
  6. 6. Lo que respira el ecosistema y lo que escucha. Los perfiles, los mensajes, lo que se dice de la marca y del nicho. REDES SOCIALES - Los Pulmones y Oídos Social Engagement y Social Listening
  7. 7. La inversión inteligente en Medios digitales, tanto Sociales como en buscadores, y el contenido optimizado, son los que permiten al sistema moverse a pasos definidos, con dirección y crecimiento. INVERSIÓN Y OPTIMIZACIÓN SEM SMM SEO - Los Pies
  8. 8. La ventaja de hacer publicidad en redes sociales que te permite segmentar audiencias, pagar solo hasta donde tu presupuesto te lo permita, mostrarlo en la región y en el horario que tu requieras y lo mejor de todo es que lo puedes medir durante y al final de tu campaña. -Facebook Ads -Linkedin Ads -Twitter Ads -Youtube Ads -Otros SOCIAL MEDIA MARKETING (SMM) Segmentación y Alcance.
  9. 9. Crea conversaciones dinámicas ya que habla directamente al target. Manejo de crisis, atención a clientes. ¿Quién lo hace? Community Managers Influencers Líderes de opinión Expertos Estrategias específicas RELACIONES PÚBLICAS y CS ¿Por qué es importante contar con un plan de DG PR?
  10. 10. Tu visión general del ecosistema. MÉTRICA, ANALÍTICA INSIGHTS ¿Qué se mide? Dependiendo de tu activo digital vas a medir diferentes indicadores, todo indicador o también conocido como KPI va a al compás de tu estrategia general de marketing digital. REACH SHARE FANS CTR BUZZ ALCANCE MÉTRICA - Los Ojos AWARENESS ENGAGEMENT REVIEWS CUSTOMER RESPONSE BRAND ADVOCACY PERFORMANCE CONVERSION RATES LIFETIME VALUE SUPPORT COST LEAD ACQUISITION
  11. 11. Mide lo que es importante, visitas, contactos generados, fuentes y índice de conversión. MÉTRICA, ANALÍTICA INSIGHTS
  12. 12. Capta, abraza y consciente a las personas que visiten tu sitio. Email, Contact Forms y Lead Nurturing y Landing Pages Conversión - Brazos y Manos
  13. 13. “Si no hace dinero, no lo hagas” $
  14. 14. ROI • Tráfico • Conversión • Descargas • Contactos • Costo por Adquisición • Conversion Rate • Costo por Lead $
  15. 15. Posicionamiento búsquedas pagadas Perfiles en Redes Sociales Campañas para video Contacto teléfonico Promoción por E-mail Marketing Publicación de información relevante a través del Blog Target Unique Selling Proposition Campañas para dispositivos móviles Posicionamiento orgánico Website Branding Ecosistema + metas definidas = ROI
  16. 16. FUNNEL GENERADOR Es un ciclo que se divide en 3 fases desde que se genera una visita, se transforma en lead y al final se entrega para cerrar la venta y deleita con contenido de valor. Atraer visitantes 1 Convertir a leads El visitante, una vez registrado en alguna de nuestras Landing Pages, intercambiamos información por sus datos de contacto. 2 Cerrar ventas 3 El lead seguirá recibiendo información personalizada y de interés hasta que se transforme en un lead calificado para ventas. Generar visitas con contenido interesante y fácil de encontrar con activos digitales como Redes Sociales, Sitio web Optimizado y Blog de noticias.
  17. 17. CONTEXTO: Consiste en crear contenido en nuestro ecosistema digital que llame la atención de los diferentes perfiles de nuestro público objetivo y consiga atraerlos para disminuir el esfuerzo de convertirlos en clientes. CONTENT MARKETING
  18. 18. El contenido es el Rey; La distribución es la Reina. +
  19. 19. • Videos • Blog Posts • Infografías • Guías • Success Stories • Richmedia TIPOS DE CONTENIDOS • Webinars
  20. 20. EQUIPO PROPIO • Director de Marketing Digital • Social Media Manager • Analista de Marketing Digital • Diseñador Web • Community Manager • Jefe de Contenido • Creativo • Área de Desarrollo
  21. 21. Una agencia al ser un agente externo agrupa el expertise no solo de tu marca sino de muchas otras en diferentes contextos, están sujetos a una iguala mensual de servicios, o por fases de proyecto, lo cual obliga a su equipo a trabajar en tiempo y forma según alcances de estrategia y sobre todo, metas comerciales definidas. AGENCIA DIGITAL

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