Nyc Woman's Chamber Presentation 10/22


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Nyc Woman's Chamber Presentation 10/22

  1. 1. The Social Media Gold Mine Presented by Debra Dixon, CEO Light of Gold PR “ We Shed Light on the Gold in You”
  2. 2. The Future of Social Media and What it Means for you and your business Wikipedia definition: A social network service basically focuses on building online communities of people who share interests and activities, or who are interested in exploring the interests and activities of others. Most social network services are web based and provide a variety of ways for users to interact, such as e-mail and instant messaging services. Social networking has created new ways to communicate and share information. Social networking websites are being used regularly by millions of people, and it now seems that social networking will be an enduring part of everyday life. The main types of social networking services are those which contain directories of some categories (such as former classmates), means to connect with friends (usually with self-description pages), What is Social Media? Why do you need to know? SOCIAL NETWORKING: - Internet-based communication vehicle - Made up of online communities of people with shared interests and activities - Web-based access providing email and IM access - over 200+ sites Top 5 Most Popular Social Media Sites:
  3. 3. <ul><li>Facebook Stats: </li></ul><ul><li>*Facebook is the world’s 4th most-trafficked website* </li></ul><ul><li>More users than U.S. population (300+ MM) </li></ul><ul><ul><li>50% of users log in daily </li></ul></ul><ul><ul><li>35 yrs + is the fastest growing demographic </li></ul></ul><ul><ul><li>85% mk share of 4 yr universities </li></ul></ul><ul><ul><li>(more than 50% of users are outside of college) </li></ul></ul><ul><li>Facebook Applications: </li></ul><ul><ul><li>#1 photo sharing web application* (comScore) </li></ul></ul><ul><ul><li>More than 6 million active user groups on the site </li></ul></ul><ul><ul><li>35+ translations; 65+ in development </li></ul></ul><ul><li>*Source: comScore </li></ul>Shaq Lady GaGa Lance Armstrong
  4. 4. <ul><li>Twitter is an online community accessed via mobile phones, instant messaging and desktop clients like Alert Thingy , MySocial24×7 and Twhirl . </li></ul><ul><li>Many of Twitter’s most active users rarely visit the website. </li></ul><ul><li>*Current Twitter usage stats </li></ul><ul><li>Total Users: 1+ million Total Active Users: 200,000 per week Total Twitter Messages: 3 million/day </li></ul><ul><ul><li>There are 50,000+ active weekly users. </li></ul></ul><ul><ul><li>Twitter’s active users transmit an avg. of 15 daily Tweets. </li></ul></ul>Source: March 2008 Demi & Ashton P. Diddy
  5. 5. Social Media’s Business Benefits <ul><li>Connects people at low cost. </li></ul><ul><li>Great vehicle for entrepreneurs and small businesses to expand contact/customer bases. </li></ul><ul><li>Cost-efficient advertising vehicle with local and global reach. </li></ul><ul><li>Upload videos to YouTube. Launch a business blog. </li></ul><ul><li>Create a Facebook profile and fan page with pictures, event advisories and business updates. </li></ul><ul><li>Tweet “new” news </li></ul>
  6. 6. <ul><li>CONS </li></ul><ul><li>Creates a relaxed feeling within in a professional environment. </li></ul><ul><li>Avoid inappropriate language. </li></ul><ul><li>Paper trail risk </li></ul><ul><li>Data Theft </li></ul><ul><li>Privacy Issues </li></ul><ul><li>PROS </li></ul><ul><li>Great virtual connector </li></ul><ul><li>Cost-effective advertising vehicle </li></ul><ul><li>Great Job-hunting portal </li></ul><ul><ul><li>LinkedIn .com connects 20 MM professionals across 150 different industries. </li></ul></ul>Social Networking PROS & CONS
  7. 7. Obama campaign’s brilliant Internet marketing campaign played a key role in his Presidency .
  8. 8. Paranormal Movie Succeeds with Unusual Online Marketing Campaign Social Networking “Call to Action” <ul><li>$11,000 budgeted movie </li></ul><ul><li>Opening wknd earnings - $7.1 MM in 200 theaters </li></ul><ul><li>Online grassroots campaign led to 1 MM requests for a wider picture release </li></ul><ul><li>Forced Paramount execs to bow to public pressure and schedule nationwide opening. </li></ul><ul><li>Online buzz and social networking campaign encouraged followers to solicit local theaters screenings </li></ul><ul><li>Twitter invites to “ tweet your scream ” during the movie </li></ul>
  9. 9. Drive sales Build holiday business Increase customer base Social Networking is the KEY. It’s lucrative, easily integrated into existing marketing plans, COST-EFFECTIVE and profitable. Now Is The Time..
  10. 10. Thank you! Contact me, for additional info and tips on Social Networking or to learn more about our workshops! Have a great day!
  11. 11. Thank you! Contact me, for additional info and tips on Social Networking or to learn more about our workshops! Look for more events, workshops, and webinars, teleseminars, books, cds and dvds from Light of Gold PR! Visit us at http:// ,, or call us at 646-378-7895!