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Introduction to private vs public social networks

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Presentation objectives:
1) Describe common social media tools
2) Highlight benefits of both public & private social networks
3) Go over how to begin creating a social media plan for your organization


Goals:
1) Increase knowledge of how common social media tools can benefit your organization
2) Motivate organizations to explore the benefits these tools can offer

Published in: Business
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Introduction to private vs public social networks

  1. 1. Introduction to Public andPrivate Social Networks Lisette Sutherland
  2. 2. Introduction to Public and Private Social Networks – GoLightly, Inc. Agenda • Describe common public social media tools • Highlight the benefits of both public & private social networks • Designing a social media plan for your organization
  3. 3. Introduction to Public and Private Social Networks – GoLightly, Inc. Why We Educate You can do a lot with just the basics! • People are overwhelmed and don’t know where to start or how to facilitate engagement. • Social media is actually nothing new to an organization’s core primary purpose: communication & engagement with and amongst constituents. • The key to success is planning, tracking, and focus.
  4. 4. Introduction to Public and Private Social Networks – GoLightly, Inc. Social Media Definition: Social media is a way to transmit, or share information with a broad audience. Examples: Video, Blogs, Newsfeeds, Social Networks
  5. 5. Introduction to Public and Private Social Networks - GoLightly, Inc. The Benefits of Social Media Use the tools to: Increase efficiency and deliver value Or in other words... Decrease costs AND increase revenue/membership
  6. 6. Introduction to Public and Private Social Networks - GoLightly, Inc. Social Media: YouTube (video)
  7. 7. Introduction to Public and Private Social Networks - GoLightly, Inc. Social Media: YouTube success story WWF “Because we’re all connected” Uses animations to tell the story of how everything on earth is connected. Rated “top YouTube video for social good”
  8. 8. Introduction to Public and Private Social Networks - GoLightly, Inc. Social Media: Blogs Establish Social Authority Become the “hub of information” for your field/area
  9. 9. Introduction to Public and Private Social Networks - GoLightly, Inc. Social Media: Blog success story Huffington Post Ranked the most powerful blog in the world by The Observer. The Huffington Post has over 9,000 bloggers—from politicians and celebrities to academics and policy experts—who contribute on a wide range of topics.
  10. 10. Introduction to Public and Private Social Networks - GoLightly, Inc. Social Media: Twitter
  11. 11. Introduction to Public and Private Social Networks - GoLightly, Inc. Social Media: Twitter success story Maine Lobster Truck, Washington DC
  12. 12. Introduction to Public and Private Social Networks - GoLightly, Inc. Social Networking Definition: The act of socializing or interacting with people or content within any online community. You can use Social Media to facilitate Social Networking.
  13. 13. Introduction to Public and Private Social Networks - GoLightly, Inc. Public Social Networks Definition: Websites created by for-profit companies designed to allow individuals or groups to interact directly together – in exchange for your information.
  14. 14. Introduction to Public and Private Social Networks - GoLightly, Inc. Public Social Network: Facebook
  15. 15. Introduction to Public and Private Social Networks - GoLightly, Inc. Public Social Network: Google+
  16. 16. Introduction to Public and Private Social Networks - GoLightly, Inc. Public Social Network: LinkedIn
  17. 17. Introduction to Public and Private Social Networks - GoLightly, Inc. Public Social Networks Benefits ChallengesFree (or low monthly cost) Data controlEasy set-up Profit-driven (not your profit!)Easy to use! BrandingLarge volume of users AdvertisementsEasier user adoption due to Changes to terms of service/privacyawareness/mass use in other contexts settingsRegular new features UnexpectedUI changesFun Competition has access
  18. 18. Introduction to Public and Private Social Networks - GoLightly, Inc. Private Social Networks Definition Websites created by companies to allow individuals or groups to leverage the knowledge and experience of people in a network.
  19. 19. Introduction to Public and Private Social Networks - GoLightly, Inc. Inside GoLightly’s Private Social Networks •iMIS integration • Member directory & profiles •Listservs • Workgroups • Calendars • Blogs • Wikis • Forums • Libraries
  20. 20. Introduction to Public and Private Social Networks - GoLightly, Inc. Private Social Network: MySMPS
  21. 21. Introduction to Public and Private Social Networks - GoLightly, Inc. Private Social Network: Advocates
  22. 22. Introduction to Public and Private Social Networks - GoLightly, Inc. Private Social Networks Benefits ChallengesPRIVACY Continuous feeControlled, safe, moderated environment Set-up & planningAbility to talk, connect, and share resources Organizational oversightOrganization controls content, features, Organizational capacity and stewardshiplayout, roll-outIntegrated data User adoptionNew program developmentBrand management
  23. 23. Introduction to Public and Private Social Networks - GoLightly, Inc. Social Traffic Model: Use Both! Public PrivateCreate demand and drive awareness Grow relationships and deliver value Brand exposure Brand recognition (trust) Virtual billboard Safe environmentHigher recruitment / Lead generation Donor engagement More outreach Direct feedback Increased opportunities Focused information
  24. 24. Introduction to Public and Private Social Networks - GoLightly, Inc. What Does Your Organization NEED? Start with the END GOAL: • Hub of information • Networking • Document storage / sharing • Documentation / online collaboration • Appeal to younger members • Break out into groups / chapter engagement • Increased communication / participation / retention • Target marketing / Direct feedback • Save staff time
  25. 25. Introduction to Public and Private Social Networks - GoLightly, Inc. Use Case: Resources not Networking!
  26. 26. Introduction to Public and Private Social Networks - GoLightly, Inc. Use Case: Topic-specific Feedback
  27. 27. Introduction to Public and Private Social Networks - GoLightly, Inc. Use Case: Institutional Knowledge
  28. 28. Introduction to Public and Private Social Networks - GoLightly, Inc. Private Social Networks Real benefits: • Privacy • Deliver value • Safe environment for constituents to have in-depth conversations and share information • You own your data • Another “touch-point” besides direct mail
  29. 29. Introduction to Public and Private Social Networks - GoLightly, Inc. What Does Your Organization NEED? Start with the END GOAL: • Private hub of information • Increased networking • Document storage / sharing • Documentation / online collaboration • Appeal to younger constituents • Break out into groups / chapter engagement • Increased communication / participation / retention • Target marketing / Direct feedback • Save staff time
  30. 30. Introduction to Public and Private Social Networks - GoLightly, Inc. Creating a Social Media Plan The key to success is • Planning • Tracking • Focus
  31. 31. Introduction to Public and Private Social Networks – GoLightly, Inc. Summary • Understand how organizations use common public social media tools • Understand the benefits of using both public & private social networks • Begin designing a social media plan for your organization
  32. 32. Thank you for listening Your logoFor more information, contact us at: +44 (0) 203 287 2621 lisette.sutherland@golightly.com www.GoLightly.com Conference House Ltd.Suite AL18A, BPSIC, Bletchley Park, Milton Keynes MK3 6EB

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