Social Media and Brand Communication

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The power of sharing makes social media a great tool for brand communication. This introduction will explain why.

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  • Brand Communication and social media are forms of communication to an audience! www.offlimit.co.za
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Social Media and Brand Communication

  1. 1. Social Media and Brand Communication Ondrej Prostrednik Marketing Manager Lighting Beetle (www.lbstudio.sk)
  2. 2. What is Social Media? a conversation
  3. 3. What is Social Media? • Traditional media types = shouting • Social media = sharing • two way street - users receive information but communicate as well • social media are: • social networks • blogs • video and photo sharing • wikis • new: location
  4. 4. • Social media is only for kids Myths about Social Media • Social media is not work • Social media is fad
  5. 5. Why should you care? 2/3 of the global Internet population visit social networks* *Nielsen Global Faces & Networked Places 2009
  6. 6. Why should you care? visiting social sites is the 4th most popular online activity, (more popular than email)* *Nielsen Global Faces & Networked Places 2009
  7. 7. Why should you care? up to 15 12 16-20 28 21-25 22 26-30 16 31-35 10 36-40 5 41-45 3 46-50 2 51-55 1 56-60 1 over 60 1 0 3 6 9 12 15 18 21 24 27 30 22% of the Slovak population is on Facebook* *zive.cz
  8. 8. Why should you care? 100,000,000 – number of YouTube videos viewed per day
  9. 9. Why should you care? 346,000,000 – number of people globally who read blogs* *comScore March 2008
  10. 10. Why should you care? 4,647,670 – number of people following Ashton Kutcher on Twitter
  11. 11. What does it have to do with marketing? 1.People a.the amount b.the interaction c.the engagement 2.Impact a.direct b.two way communication 3.Targeting a.precise b.multitude of criteria
  12. 12. “A brand is no longer what we tell consumers it is. It is what consumers tell each other it is.” Scott D. Cook Director ,  Procter & Gamble Company
  13. 13. Marketing on Social Media • What does it look like • Creation of content • Frequency • Relevancy • Quality • Gathering a following • Getting people to become part of the fans, followers etc. • Providing a counter value for their membership • Interaction with following • two way street - when you speak out you have to be ready to listen
  14. 14. High Quality Relevancy Frequency It is a battle for content and it has rules
  15. 15. What can you achieve PUBLIC RELATIONS CUSTOMER SERVICE LOYALTY BUILDING
  16. 16. What can you achieve COLLABORATION THOUGH LEADERSHIP CUSTOMER ACQUISITION
  17. 17. The B2B myth “Social media is just for B2C”
  18. 18. Where to start 1.Create content 1.Blog 2.Video 3.Presentations - webcasts, podcasts 4.Microsites, Applications... 2.Listen 1.Know your network - what do they talk about 2.Analyze & learn from reactions 3.React 1.Real-time - be quicker than competition 2.Join conversations - comments, discussions, follow others 3.Be as open as possible - democratization of content
  19. 19. The Numbers The Social Technographics of Business Buyers A study by Forrester Research, Inc. (February 2009) 100 9 45 75 57 95 91 50 55 25 43 Spectators 5 Inactives Joiners 0 Creators
  20. 20. An Example - CISCO BLOG TWITTER YOUTUBE • Pioneer B2B in Social Media since 2005 • They involve their B2B clients • blogs • twitter • CEO is doing video blogs
  21. 21. Thank You for Your attention prostrednik@lbstudio.sk | www.lbstudio.sk Follow us on Twitter @lightingbeetle Follow us on Facebook facebook.com/lbstudio

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