Make your words sell!

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The content of your website is its the most important part! One should dedicate a large portion of the time reserved for a project to analyzing and creating quality content.

Skim through the presentation to see why!

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Make your words sell!

  1. 1. Make Your Words Sell Why content matters? Michal Blažej, Production Director, Lighting Beetle www.lbstudio.sk Follow me @michalblazej blazej@lbstudio.sk
  2. 2. GET TO KNOW YOUR PRODUCT How many fries are we Are they good tastin’? able to prepare in an hour? Does it fill me up?
  3. 3. Identify your target market
  4. 4. GET TO KNOW YOUR COMPETITION
  5. 5. IDENTIFY YOUR IDEAL CUSTOMER
  6. 6. DEVELOP Most Wanted Response YOUR Backup Response
  7. 7. ISOLATE PRODUCT FEATURES
  8. 8. FEATURES BENEFITS
  9. 9. BENEFITS USP (Unique selling proposition)
  10. 10. DON’T BE ME BE YOU
  11. 11. up to 80% of your readers will 80% only read the opening headline
  12. 12. you have 3 seconds to catch the reader’s attention
  13. 13. Thank You for Your attention blazej@lbstudio.sk | www.lbstudio.sk Follow us on Twitter @lightingbeetle Follow us on Facebook facebook.com/lbstudio

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