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If you are a product developer or marketer, you have just stumbled upon a lucrative, relatively untapped source of marketing power.
3D Animation is under-utilized. Not in Hollywood, where it thrills, amuses and captivates audiences in film productions that net billions of dollars a year.
But in marketing campaigns for products of all kinds that, collectively, dwarf the revenues of those movie studios.
Here's how to max out the full range of animation's capabilities. A few key strategies, executed well, can make a massive difference in sales for your company.