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Pr is Dead?

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Public Relations is dead? is it?
Soon you will find out what has happened...
Lets discuss about it.

Published in: Marketing
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Pr is Dead?

  1. 1. I S D E A D ? instagram.com/sadbear_style facebook.com/sadbear.style
  2. 2. Press ReleaseI S D E A D ?
  3. 3. PressRelease Is Dead? SAD BEAR THEANNOUNCEMENTMODECHERISHED BYEVERYORGANIZATION i.e. THE PRESS RELEASE (TO ANNOUNCE NEW PRODUCT, NEW SERVICE, EARNINGS OR CHANGE OF CEO) IS DEAD?
  4. 4. “WE’REDELIGHTEDTOANNOUNCE…” IS DEAD
  5. 5. PressRelease Is Dead? SAD BEAR “(QUOTEBYTHECEO)” IS DEAD?
  6. 6. PressRelease Is Dead? SAD BEAR
  7. 7. PressRelease Is Dead? SAD BEAR KEY MESSAGES IS DEAD?
  8. 8. CREATIVETITLES FORPRESSRELEASE IS DEAD?
  9. 9. PressRelease Is Dead? SAD BEAR PRESS RELEASE IS AS DEAD AS…
  10. 10. PressRelease Is Dead? SAD BEAR Typewritters?
  11. 11. PressRelease Is Dead? SAD BEAR Fax Machines?
  12. 12. PressRelease Is Dead? SAD BEAR Print Newspapers?
  13. 13. PressRelease Is Dead? SAD BEAR Traditional Journalism?
  14. 14. wait a minute…
  15. 15. THE PRESS RELEASEI S N O T D E A D … maybe… ITISNOWCHANGINGFORM? perhaps…
  16. 16. ITISTRANSMOGRIFYING LIKE OTHER MEDIA… INTOMORETHANJUSTWORDS
  17. 17. PressRelease Is Dead? SAD BEAR LEARNED FROM… maybeit has
  18. 18. MH370
  19. 19. KIKI
  20. 20. so, a modern press release has…
  21. 21. PressRelease Is Dead? SAD BEAR THEMODERNPRESSRELEASENOWHAS TO BRING NEWSTO LIFE PICTURES VIDEO INFOGRAPHICS SOUND
  22. 22. PressRelease Is Dead? SAD BEAR PICTURES A police officer runs across Martin Place near Lindt cafe, where hostages are being …
  23. 23. PressRelease Is Dead? SAD BEAR PICTURES tindakan segelintir penyokong Harimau Malaya melemparkan botol air ke arah penyokong Vietnam menambah lagi ketegangan kedua-dua penyokong
  24. 24. PressRelease Is Dead? SAD BEAR VIDEO
  25. 25. PressRelease Is Dead? SAD BEAR INFOGRAPHICS
  26. 26. PressRelease Is Dead? SAD BEAR INFOGRAPHICS
  27. 27. PressRelease Is Dead? SAD BEAR INFOGRAPHICS
  28. 28. PressRelease Is Dead? SAD BEAR SOUND
  29. 29. therefore, press release has taken a new shape…
  30. 30. A NEW SHAPE & IT HAS TAKEN … HASMORENARRATIVE
  31. 31. BRAND JOURNALISM IT IS ABOUT…
  32. 32. PressRelease Is Dead? SAD BEAR A STORY TELL TOMERITMEDIASPACE
  33. 33. PressRelease Is Dead? SAD BEAR NOLONGERWRITTEN, APPROVED&SENT PRESSRELEASEARE TOANEWSWIRE
  34. 34. PressRelease Is Dead? SAD BEAR • Offers of interviews with high level executives PRESS RELEASE IS NOW OFFERED WITH A STORY • Offers of a b-roll video that can be spliced into an online report • Offers a series of pictures that can be weaved into a slide show
  35. 35. PressRelease Is Dead? SAD BEAR MEDIA ISHUNGRY FOR THE CONTENT
  36. 36. PressRelease Is Dead? SAD BEAR 24/7CONTENT
  37. 37. PressRelease Is Dead? SAD BEAR MUST PROVIDE COMPANIES THESE CONTENT
  38. 38. PressRelease Is Dead? SAD BEAR EVENTHETRADITIONALPRESSRELEASEIS BIGGEST MISTAKEWITH PRESS RELEASE, IT IS DULL ANDWORDY
  39. 39. PressRelease Is Dead? SAD BEAR • VISUALS (PHOTO & VIDEO & INFORGRAPHICS) EDITORS NEED MORE THAN JUST WORDS THEY NEED… • STORY TELLING • CONTENT-READY RELEASE
  40. 40. so, is the press release really dead?
  41. 41. Press Release S O , I S T H E D E A D ?
  42. 42. PressRelease Is Dead? SAD BEAR NO! TIME IT HAS JUST CHANGEDWITH
  43. 43. PressRelease Is Dead? SAD BEAR PR C A N W E C O N C L U D E , T H E R E F O R E , L I K E YO U T O D A Y H A S SOUL
  44. 44. instagram.com/sadbear_style facebook.com/sadbear.style

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