Omo

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omo

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Omo

  1. 1. Winning with mobileOMO loyalty programme
  2. 2. How It Works? Step 1 The Consumer buys a promotional bag of OMO. Step 5 Step 2The Consumer receives a The Consumer enters the voucher text with details of their code into their phone and press dial. reward. Step 4 Step 3 Within a few minutes the consumer The Consumer receives text “Hi, Nkanyiso receives a call and is asked a few from OMO here! Expect a call from us for the simple questions by Nkanyiso. chance to receive great OMO rewards!”
  3. 3. Step 1Simply buy a promotional bagof OMO
  4. 4. Step 2Enter the code in the bag andpress dialThis sends the entry free ofcharge by USSD
  5. 5. Step 3Receive a text fromNkanyiso, informing you ofsuccessful entry and preparingyou to expect a call in a feyminutes“Hi, Nkanyiso from OMO here!Expect a call from us for thechance to receive great OMOrewards!”
  6. 6. Step 4The consumer receives a call fromNkanyiso and is asked a fewsimple questions• Select a language to continue…• Where do you live?• Other than OMO, which washing powder do you buy?• Would you would like to receive rewards, prizes & special offers from OMO and other brands in the future?
  7. 7. Step 5Text message with details oftheir reward from the 5 tierreward system.See next slide for details of therewards
  8. 8. Buy 5 Packs to win all 5 Rewards
  9. 9. Thank YouFor more information andcampaign results:http://youtu.be/6FpL8QE78kU

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