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Markering with social gaming

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Social Media Com Skåne event at Mindpark, Helsingborg 2016-08-30.

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Markering with social gaming

  1. 1. Marketing with social gaming Mindpark 2016-08-30
  2. 2. Social gaming?
  3. 3. Social gaming commonly refers to playing online games that allow or require social interaction between players, as opposed to playing games in solitude. source: wikipedia 2016-08-29
  4. 4. Source: www.superdataresearch.com
  5. 5. Social game Facebook, mobile and desktop Help, get help or challenge others in the game
  6. 6. Mobile game Location and AR as key mechanism Social outside the game - connects online to offline
  7. 7. Marketing with Pokemon Go
  8. 8. The Location
  9. 9. The Behaviour
  10. 10. The Added Value
  11. 11. Foursquare/Swarm
  12. 12. WallaBee
  13. 13. Leif Kajrup Digital Marketing Strategy @liffeman leif@kajrup.se

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