Chta presentation-draft-mfj-portion-copy2

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Rebranding cannabis hemp as canterpene, the Canadian source of terpenes

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  • I have been a citizen-scientist most of my life I have come here to demonstrate a superb application for Citizen-Science, the Empowering of Self-Directed Health-span/Life-span Extension By using HACCP AS A LIFESPAN EXTENSION MANAGEMENT SYSTEM
  • HACCP was Developed by Pillsbury for NASA   to provide food safety for the astronauts Science based prevention reduces need for exhaustive finished product sampling and testing HACCP adds value to food and pharma by ensuring consumers a consistently safe product
  • Medicine can use the 12 step HACCP methodology to effectively deliver an integrated service Here I am with my partner Silas Kanning and Medical Director Terry Grossman who is a practitioner of leading edge integrated medicine
  • HACCP is not a quality or efficiency system but fully integrates with the Define/Measure/Analyze/Improve/Control cycles Open source access to knowledge Facilitates QA/QC and Lean
  • You assemble and direct your personal healthspan provider team  
  • Your capacity to personalize your system is only as good as the depth and breadth of data you have to work with
  • What you plan to do with your life will determine the aggressiveness with which to apply your plan
  • Relate your input matrix of management domains to cell/tissue/organ and whole body function
  • From Our Family to yours “ Live long and Prosper”.
  • Chta presentation-draft-mfj-portion-copy2

    1. 1. Re-Branding Hemp for the Nutraceutical Market   “ Canterpene As a Healthspan Extension Supplement”   Presented by: Morris Johnson , CTO And Terry Grossman , M.D., Med Dir Lifespan Pharma Inc. To CHTA Conference , Nov 16, 2010 Winnipeg , Manitoba
    2. 2. <ul><li>I would like to introduce Myself , the Founder of Lifespan Pharma Inc. and Doctor Terry Grossman our Medical Director, </li></ul><ul><li>We would like to tell you why Re-Branding Hemp as Canterpene makes sense for the Natural Health Product/ DSHEA Food Supplement markets </li></ul>
    3. 3. CANTERPENE? The Canadian source of Terpenes Cannabis builds molecules Using Isoprene sub-units We link Canadian Cannabis With the message “ Extend Health-span And Life-span Naturally With cannabis chemistry”
    4. 4. <ul><li>35 years ago Rapeseed faced the same challenge as Cannabis Hemp </li></ul><ul><li>How to rebrand something associated with a machine oil that was too toxic for humans to consume </li></ul><ul><li>Low Erucic Acid Rapeseed (LEAR)? </li></ul><ul><li>“ CANadian source of OLeic Acid” </li></ul><ul><li>Became CANOLA </li></ul><ul><li>A safe, nutritious, multi-purpose human and animal food ingredient </li></ul>
    5. 5. Hemp, beyond the oil and meal/ food market Has An   Identity   Crisis   In the minds of a large portion of the population
    6. 6. <ul><li>When you google “hemp” you get a large number of “POT” hits </li></ul><ul><li>Purveyors of recreational and medicinal marijuana use hemp indiscriminately when speaking about marijuana </li></ul>
    7. 7. What can be done? A Canadian Product Example Demonstrates the Problem: Consumer confusion? Insoluble conundrum? Solutions: Litigate? Regulate? Educate? Ignore?
    8. 8. <ul><li>Some hemp manufacturers want to capitalize on the science which has popularized the term “Medical Marijuana” </li></ul><ul><li>After much consideration we concluded none of the above solutions are practical or cost effective </li></ul><ul><li>We chose a better idea RE-BRAND </li></ul>
    9. 9. Canterpene as a lifespan enhancement tool?   A lot of hype…… over Many new discoveries How does canterpene stack up?
    10. 10. <ul><li>Is there science to support Canterpene as a food supplement which can find a niche alongside the likes of resveratrol, TA-65 and Stem Cell therapeutics? </li></ul>
    11. 11. Canterpene captures everything that other conventional hemp supplements have ignored
    12. 12. <ul><li>Canterpene is more than just oil and meal </li></ul><ul><li>It is a consolidation of varietal specific chemistry </li></ul>
    13. 13. Aging as a disease? Many diseases have become associated with being a Baby-Boomer
    14. 14. <ul><li>Science has linked numerous Cannabis compounds captured in Canterpene with beneficial effects on the diseases resulting from “normal” aging </li></ul>
    15. 15. So doesn’t that make Canterpene medical Marijuana? We have set down in a patent that Canterpene is a proprietary formulation of Milled Hempseed
    16. 16. <ul><li>Good science without a method to commercialize it will not benefit onyone </li></ul>
    17. 17. Now for Dr. Grossman’s Presentation……

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