Revealing the Secrets to Your Business Success

411 views

Published on

Learn about the

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
411
On SlideShare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
3
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Revealing the Secrets to Your Business Success

  1. 1. MARKETING UNZIPPED PRESENTS: Marketing Unzipped
  2. 2. Design + Strategy = Successful Branding
  3. 3. What IS Branding? Logo? Slogan?
  4. 4. Branding is the business of managing public perception.
  5. 5. EarnTRUST
  6. 6. 1. Identify and meet your customer’s expectations
  7. 7. 1. Identify and meet your customer’s expectations2. Cultivate loyalty
  8. 8. 1. Identify and meet your customer’s expectations2. Cultivate loyalty3. Encourage word-of-mouth referral
  9. 9. 1. Identify and meet your customer’s expectations2. Cultivate loyalty3. Encourage word-of-mouth referralRESULT: BRAND ADVOCATES
  10. 10. 5 Stepsto SuccessfulBranding
  11. 11. 5 Steps to Successful Branding1 Differentiate
  12. 12. • Who are you? • What do you do?• Why does it matter?
  13. 13. Five Steps to Successful Branding 5 Steps to Successful Branding 1. Differentiate 2. Collaborate
  14. 14. Collaborative Models• Hire a large branding firm (effective, but expensive)• Staff an internal team (only if organization can afford to secure the best talent)• Create an integrated team (internal staff + outside experts = excellence)
  15. 15. Five Steps to Successful Branding 5 Steps to Successful Branding 1. Differentiate 2. Collaborate 3. Innovate
  16. 16. Five Steps to Successful Branding 5 Steps to Successful Branding 1. Differentiate 2. Collaborate 3. Innovate 4. Validate
  17. 17. ARE YOU LISTENING?ARE YOU LISTENING?
  18. 18. Five Steps to Successful Branding 5 Steps to Successful Branding • Differentiate • Collaborate • Innovate • Validate • Stay Flexible
  19. 19. Visual Variety
  20. 20. How is Your Brand Doing?
  21. 21. Moving Your Brand ForwardPhase One – Brand Strategy review – Ask the tough questions – Analyze your data – Make an informed plan that’s right for you
  22. 22. Phase Two: Art CreationPhase TwoInnovate and execute through media channels
  23. 23. Rebranding Case Study: CBM
  24. 24. Moving ForwardThe Five Steps to Successful Branding1. Differentiate2. Collaborate3. Innovate4. Validate5. Stay Flexible
  25. 25. Merge business strategy and creative execution to assure branding success.
  26. 26. SEO: Getting Found On the Web
  27. 27. Search Engine Optimization SEO is a series of adjustments done to the code of individual web pages to achieve a higher search engine ranking.
  28. 28. Look how quickly click-throughs decrease SEO is a series of adjustments done to the code of individual web pages to achieve a higher search engine ranking.
  29. 29. Another way to look at it SEO is a series of adjustments done to the code of individual web pages to achieve a higher search engine ranking.
  30. 30. How do you get on page 1?
  31. 31. Keyword Research You want to use terms that your clients use to look for your services, not the industry terms you use every day.
  32. 32. Keyword Research Keyword Term Competition Level # Searches/30 days Small business coach Very high 1,000 Small business coaching Very high 1,600 Small business consultant Very high 4,400
  33. 33. Keyword Research Keyword Term Competition # Searches/30 days Level Insulated window unit No competition 0 SEO is a series of adjustments done to the code of individual Insulated windowsto achieve a higher search engine ranking. web pages Very high 2,400 Insulated window Very high 22,200 Insulated glass Very high 33,100 Thermal window Very high 110,000
  34. 34. Now work can begin • Copywriter • Web Developer •Meta tags •Logo and company colors
  35. 35. Wait a minute …What’s a meta tag?
  36. 36. Website’s launched! I’ve built it … Now they will come.
  37. 37. Other Search EngineOptimization Techniques •Directory Listings •Newsletters •Articles or Blogs •Social Media
  38. 38. Directories
  39. 39. Newsletter
  40. 40. Articles
  41. 41. And finally:Social Media
  42. 42. Google Analytics Google Analytics is code that is put on every page of your site to track: • number of hits • where hits come from • what keywords are driving traffic • which pages are the most popular
  43. 43. Communicate Like a ProA Recipe for Success with BusinessWriting
  44. 44. Hmmmm…………………..
  45. 45. 6 Questions Every Business Story Needs toAnswer  Who  What  Where  When  How  Why
  46. 46. Option 1. “The Cyber Strike Co. of Mansfield, MA, has recently launched the new Fight Back Software to protect nuclear weapons manufacturers against infection from dangerous computer viruses.”
  47. 47. Option 2. “Nuclear weapons manufacturers now have a powerful new weapon in the fight against infection by dangerous computer viruses: the Fight Back Software Program from the Mansfield, MA-based Cyber Strike Company.”
  48. 48. Use the ‘inverted pyramid’ style of writing What happened and to whom? Why is it important? Where did it happen? When did it happen? How did it happen? Quote from source Future plans
  49. 49. Spice up your story with a quote “Melody is a fantastic marketing writer. Shes handled numerous campaigns for my company, Print Buyers International (PBI), for over a year, and its wonderful to have such a skilled professional writer helping promote my firms events and other products,” said PBI President Margie Dana.
  50. 50. Leave your readers hungry for more 1 2Tim Morelli’s photography exhibit will remain ondisplay at SSDP through March 2013. Proceeds fromthe sale of his photos will be donated to the Dana-Farber Cancer Institute where Tim was treated for hiscancer.To learn more about the Art Gallery at SSDP and thecurrent photography exhibit by the late Tim Morelli,visit SSDP’s blog athttp://www.southshorederm.com/blog. 3  -end-
  51. 51. Do you know when to use…• Its – It’s• Their – There – They’re• Who – Whom• Effect – Affect• That – Which• Can – May• Disinterested - Uninterested
  52. 52. Tweets
  53. 53. “Try new recipes, learn from your mistakes, be fearless and aboveall have fun.” -Julia Child
  54. 54. Bringing It AllTogether With Social Media
  55. 55. OldHabitsAreHardToBreak
  56. 56. Show Up
  57. 57. Comments?Reply & Respond
  58. 58. BuildRelationships
  59. 59. “Social networks aren’t about websites. They’re about experiences.” Mike DiLorenzo, NHL social media marketing director
  60. 60. For more information on MarketingUnzipped, contact any of us.Cathy Copeland: Branding & CreativeDirection cathy@copelandart.comMonica Bentley: SEO and Web Design monica@simplewizardry.comMelody Howard Ritt: Business Communication melody@howardcomm.comJen Vondenbrink: Social Media jen@yourlifesimplified.com

×