The first step is to set up a profile. You have to have a personal profile and you might just want to stay with that at first building your connections. If you want to keep your business and personal life separate, you’ll want to create a business page as well. The advantages of a personal page is you can send invitations to people to connect. This is a great way to personally stay connected with past, present and future clients. The con’s to this is all of your other connections are there as well. You need think about what your communicating and to whom so you can make the biggest impact. The pros to a business page is that it’s all about the business. You can sprinkle in some personal notes, but basically people know when they get a post from your business page it’s about your business. The con’s (although it can also be a benefit) is that you can invite people to join the page, but they don’t have to. This means that your page could grow a bit slowly. On the other hand, it also allows people you don’t know (future clients) to join the page and get to know you before they engage in your services.
Whether you choose a personal page, business page or both, you want to make sure these three things are done. First complete your profile for the page – the About Page. Make sure you put in as much information as possible so when people click it they can learn about you, find your correct contact information and possibly other websites. Then connect the dots. If you have a personal website, make sure people can get from your Facebook page to your website and back again. It’s important in the research phase of a purchase to make it easy for people to find out about you. Dedicate time on a weekly basis for your social media. This could be 20 minutes a day. It could be an hour a day. Make sure you commit your time, write it in your schedule and show up on a regular basis.
In order to stay top of mind you want to keep your readers engaged. The only way they will stay engaged is if you are relevant to their needs, authentic in how you present yourself (don’t promise more than you can deliver), and show up on a regular basis.
Facebook for real estate professionals
Facebook for RealEstate Professionals How to build and maintain relationships in the social world
Why Facebook? 88% of home buyers searched for a new home online before they spoke to an agent. National Association of Realtors® Over 50% of Facebook users are between the age of 25-55 Facebook users referred to businesses by friends were 2x’s more likely to engage the business and 4x’s more likely to use services.2012 Life Simplified 2
New Way to ConnectBefore Facebook…2012 Life Simplified 3
Business or Personal Page?2012 Life Simplified 5
Your Must Have’s1. Complete Profile (About Page)2. Connect the Dots3. Commitment - time2012 Life Simplified 6
Communicate Be Relevant Be Authentic Be Consistent2012 Life Simplified 7
Mix Up PostsYou aren’t just your business so your posts shouldn’t be all about your business. Mix it up. “In To ro the to a fa nto. Just fin ough that tivated tree nt is agents astic group o hed speaking ould have th e oldest cul at f“ Who w ear Tree, th ell right behin d grab so Prudential! real estate tt P dw m N Endico ca is alive an 639!” city be e lunch and ow, to fore he er i in Am ork! Born in 1 ading check to the w back.” where I “Another Magnificent home in the very prestigious Westwood Estates located in, the very much in demand town of, North Attleboro.”2012 Life Simplified 8
What Should I Post?First Time Home Buyers RelocationTips on the process Community info/newsWhat to look for in a School info/newshouse? Local EventsFinding the right fitDownsizers Investment BuyersTips to clear clutter Real Estate statisticsTips on condo living Success storiesHow to fit into their new Tips on flipping a housespace2012 Life Simplified 10
Connect with People •Connect on a personal level first. •Don’t forget the obvious. •It’s acceptable to send a Facebook invitation or introduce them to your Facebook page. •Stay connected. Not just through posts, but personally by commenting on their posts, messages, etc.2012 Life Simplified 11
Don’t ForgetEven if you decide not to use Facebook for your business, others can be checking you out.Remember… Facebook is a public media, keep it professional.Your online presence (Facebook, LinkedIn, Twitter) is part of how you market yourself.2012 Life Simplified 12
Jen Vondenbrink email@example.com For more information check out: Facebook: http://www.facebook.com/Life.Simplified.Cafe Twitter: @JVSimplified LinkedIn: http://www.linkedin.com/company/life-simplified Website: http://yourlifesimplified.com Blog: http://yourlifesimplified.com/Life-Simplified/blog2012 Life Simplified 13