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Facebook for real estate professionals


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Real Estate Professionals can benefit from the relationships they build on Facebook. Here are some tips to help you build a strategy that will make a positive impression.

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Facebook for real estate professionals

  1. 1. Facebook for RealEstate Professionals How to build and maintain relationships in the social world
  2. 2. Why Facebook? 88% of home buyers searched for a new home online before they spoke to an agent. National Association of Realtors® Over 50% of Facebook users are between the age of 25-55 Facebook users referred to businesses by friends were 2x’s more likely to engage the business and 4x’s more likely to use services.2012 Life Simplified 2
  3. 3. New Way to ConnectBefore Facebook…2012 Life Simplified 3
  4. 4. Facebook = Relationships2012 Life Simplified 4
  5. 5. Business or Personal Page?2012 Life Simplified 5
  6. 6. Your Must Have’s1. Complete Profile (About Page)2. Connect the Dots3. Commitment - time2012 Life Simplified 6
  7. 7. Communicate Be Relevant Be Authentic Be Consistent2012 Life Simplified 7
  8. 8. Mix Up PostsYou aren’t just your business so your posts shouldn’t be all about your business. Mix it up. “In To ro the to a fa nto. Just fin ough that tivated tree nt is agents astic group o hed speaking ould have th e oldest cul at f“ Who w ear Tree, th ell right behin d grab so Prudential! real estate tt P dw m N Endico ca is alive an 639!” city be e lunch and ow, to fore he er i in Am ork! Born in 1 ading check to the w back.” where I “Another Magnificent home in the very prestigious Westwood Estates located in, the very much in demand town of, North Attleboro.”2012 Life Simplified 8
  9. 9. Be Engaging2012 Life Simplified 9
  10. 10. What Should I Post?First Time Home Buyers RelocationTips on the process Community info/newsWhat to look for in a School info/newshouse? Local EventsFinding the right fitDownsizers Investment BuyersTips to clear clutter Real Estate statisticsTips on condo living Success storiesHow to fit into their new Tips on flipping a housespace2012 Life Simplified 10
  11. 11. Connect with People •Connect on a personal level first. •Don’t forget the obvious. •It’s acceptable to send a Facebook invitation or introduce them to your Facebook page. •Stay connected. Not just through posts, but personally by commenting on their posts, messages, etc.2012 Life Simplified 11
  12. 12. Don’t ForgetEven if you decide not to use Facebook for your business, others can be checking you out.Remember…  Facebook is a public media, keep it professional.Your online presence (Facebook, LinkedIn, Twitter) is part of how you market yourself.2012 Life Simplified 12
  13. 13. Jen Vondenbrink For more information check out: Facebook: Twitter: @JVSimplified LinkedIn: Website: Blog: Life Simplified 13