Thank you very much for having me back to talk this year about Facebook and Your BusinessHow many people are currently on Facebook?Facebook may be for some businesses but not for all businesses and business owners. HubSpot found that B2B businesses on average have better luck on sites like LinkedIn whereas B2C businesses on average have better luck on sites like Facebook and Twitter or with blogs.But that shouldn’t stop you if you think your business can profit by being on Facebook IBM – B2B uses blogs B2C companies are all over LinkedIn for their recruiting.
The world has changed a lot since we started talking last year.Read slide.Facebook facts come from the Facebook site. Television facts come from the 2010 Nielsen Media Industry Fact Sheet
Have a discussion with this slide to find out where the room is with their marketing.Are they mostly outbound marketing or have they started to change to inbound marketing.Make some links between what they are doing currently with features they can use on Facebook.
Inbound marketing78-98% of consumers now begin their purchase decision online through Google Search. They are looking for you and your product or service, but they will only look so far.Where are you coming up on your organic search engine results.
As you can see from this research photo, most people will look at the first couple entries and then move on. If we aren’t coming up in that organic search, our potential customers/clients are going somewhere else.Social media pages such as LinkedIn and Facebook provide us the opportunity to engage at a higher level. The benefit of sites like Facebook, is you can come up as your businesses not just your personal profile as in LinkedIn.
From there, people start to do their research. They want to buy from people they trust that can offer them a good value.Read slide.
That brings us to Facebook.First you must build a personal profile.You must set up a personal profile to set up a business profile.Keep this professional. Include as much information as possible for your potential customers or clients including contact information (if you feel comfortable)To set up a business profile - go to the advertising page and find “Pages” I have this detailed out in a handout I can share with you.The easy part is setting up a profile – remember there are spots to customize. Take advantage of allRemember the 5 key elements to include where possible: Picture Experience – past and present (personal profile) Education – (personal profile) Summary Website
Once you have your page set up, now it’s about attracting people to your page. You can invite all the people you want, but remember your customer is looking for you. You need to give them something to come back for.Look at these new statistics for Facebook.People are using this to make their purchasing decisions. They are talking to friends about you on Facebook. You need to engage them – come to the party in order for it to be effective.
This is where strategy comes in.If you don’t have a strategy you will waste a lot of time. What are your goals?What do you want to educate your fans about?Where do your fans go from here?How much time have you allocated for your Facebook marketing?Who will do your marketing?What tools can you use to help you?How will you measure your goals?
Facebook and your business
Facebook and Your Business<br />Jen Vondenbrink<br />Life Simplified<br />NEW Presentation<br />October 4, 2010<br />
Just a few facts<br />Over 500 million active users<br />50% of active users online every day<br />People spend over 23.2 hours per month on Facebook vs126 hoursof television per month<br />The average user is connected with 80 community pages, groups and events<br />There are more than 150 active users using Facebook on mobile devices<br />People using Facebook on their mobile devices are twice as active<br />
How are you currently marketing your business?<br />
Inbound marketing<br />41% join discussions<br />78-98% purchasers start search on Google<br />37% ask question on social networks<br />
Where do you start?<br />Personal Profile<br />Business Page<br />
Fans=Potential Customers<br />43% of companies using Facebook<br /> as a lead generation source <br /> acquired a customer<br />51% of Facebook users would buy after<br /> becoming a fan/follower<br />60% of Facebook users would <br /> recommend after they became a <br /> fan/follower<br />
You need a strategy<br />What are your goals?<br />How much time will you spend on Facebook as part of your marketing?<br />How will you measure your goals?<br />