Sina Weibo                         Enterprise EditionInteractive Magnetism Popularity Authoritative Creative Target
AGENDA1 What is it?2 New Features3 Why or why not4 Cost5 Set-up process
WHAT IS IT?
Sina Weibo Enterprise Edition is a Weibo upgradeversion for enterprise accounts. With multi-function page and a management...
What does it look like? (Profile Page)                 @Wanda, a local movie theatre                 franchise
Profile Page – First Screen                                                               Verified account                ...
Profile Page – Second Screen                                  Other                                  Important            ...
Profile Page – Third ScreenPolls                                Tags
Profile Page – Fourth ScreenCommentsfromfollowers
Admin Dashboard – Overview                                                 Hot                                            ...
Admin Dashboard – Profile Page Setting                     Banner SettingsDisplaySettings     Left Banner    Middle Banner...
Admin Dashboard – Profile page setting                   Skin Setting              Preview
NEWFEATURES
1. Data Services      New Features- Demographic analysis onfollowers: age, gender, location,etc.- Analysis on followers’be...
2.Initiate online events                         Promote offline eventsManage event process                         Measur...
3. Real-time monitoringMonitor discussions from different user groupson various topics
More modules to meet various                                         4. Personalized pageneeds: corporate can display     ...
5. Social CRM modules                •Hyperlinks to corporate websites                •Multi accounts links               ...
WHY orWHY NOT?
1To acquire better understandingof followers in order to providemore tailored information andservice to followers with rea...
1Will you check Weibo fan pages likeFacebook?Weibo users generally only check theinformation stream on their own front pag...
COST
Set-up FeeSo far, the Enterprise Edition is free toset-up (Renren.com fan page set-upcosts $$$$$$)Maintenance CostAs the E...
SET-UP PROCESS
PM Sina Weibo EnterpriseEdition Administrator to apply               Enter the Enterprise Editionfor the trial            ...
PM Sina Weibo Enterprise EditionAdministrator to apply for the trial
Enter the Enterprise Edition interfaceto complete all relevant informationand get final approval from Sina
Enter the Enterprise Editionadminister system
About the authorJanice Zhang      janice.zhang@edelman.com• With extensive knowledge and experience in digital marketing, ...
Upcoming SlideShare
Loading in …5
×

Sina weibo enterprise edition

5,945 views

Published on

Sina Micro-blog, China's top 1 micro-blogging service provider, launches the beta version of their Enterprise Edition in Mid-June 2011. This deck demonstrates the new features of the Edition and analyze the cost and benifits of the Edtion for brand communication.

Published in: Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
5,945
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
112
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Sina weibo enterprise edition

  1. 1. Sina Weibo Enterprise EditionInteractive Magnetism Popularity Authoritative Creative Target
  2. 2. AGENDA1 What is it?2 New Features3 Why or why not4 Cost5 Set-up process
  3. 3. WHAT IS IT?
  4. 4. Sina Weibo Enterprise Edition is a Weibo upgradeversion for enterprise accounts. With multi-function page and a management dashboard, itprovides more functions and features includingpersonalized page display, data analysis, andmore social CRM elements. What is it?
  5. 5. What does it look like? (Profile Page) @Wanda, a local movie theatre franchise
  6. 6. Profile Page – First Screen Verified account Relationship betweenProfile picture Individual users and the fan pageCompanyIntroduction 1. Other relevant brand accounts 2. Brand’s management staff’s WeiboNotice board account 3. Brand’s non- management level Weibo usersContents Customized widgets, including flash, video and picture, could be inserted at the top
  7. 7. Profile Page – Second Screen Other Important People’sVideos/I LinksmageAlbum GroupsAffiliated joinedLink FollowersEvents
  8. 8. Profile Page – Third ScreenPolls Tags
  9. 9. Profile Page – Fourth ScreenCommentsfromfollowers
  10. 10. Admin Dashboard – Overview Hot TopicsAdministrationplatformSettings- Account- DisplayDataAnalysis- Topics andsentimentMonitoring- Data base- MarketingAnalyze- FollowersAnalyze Relevant tweets posted On certain keywords
  11. 11. Admin Dashboard – Profile Page Setting Banner SettingsDisplaySettings Left Banner Middle Banner Right Banner
  12. 12. Admin Dashboard – Profile page setting Skin Setting Preview
  13. 13. NEWFEATURES
  14. 14. 1. Data Services New Features- Demographic analysis onfollowers: age, gender, location,etc.- Analysis on followers’behavior: following, comment,retweet- Traffic data: Page views ofprofile page, click-through ofembedded shortened links, etc
  15. 15. 2.Initiate online events Promote offline eventsManage event process Measure event result
  16. 16. 3. Real-time monitoringMonitor discussions from different user groupson various topics
  17. 17. More modules to meet various 4. Personalized pageneeds: corporate can display displaypictures, videos, links, introductionsetc. in personalized ways
  18. 18. 5. Social CRM modules •Hyperlinks to corporate websites •Multi accounts links •More specialized modules
  19. 19. WHY orWHY NOT?
  20. 20. 1To acquire better understandingof followers in order to providemore tailored information andservice to followers with real-time monitor 2Social CRM elements to betterintegrate with corporate sitesand other assets 3More personalized pagedisplay to meet various brandcommunication needs
  21. 21. 1Will you check Weibo fan pages likeFacebook?Weibo users generally only check theinformation stream on their own front pageinstead of going to anyones profile pages 2Are you well prepared?Even many fans will visit your page, checkyour readiness as it requires more consumeradd-valued and informative informationthan beautiful pictures shows and eye-catching videos.
  22. 22. COST
  23. 23. Set-up FeeSo far, the Enterprise Edition is free toset-up (Renren.com fan page set-upcosts $$$$$$)Maintenance CostAs the Enterprise Edition has more features thanthe original fan pages, it in turn requires richercontent, e.g. flash, video, photo, etc. This willincrease the fan page maintenance cost
  24. 24. SET-UP PROCESS
  25. 25. PM Sina Weibo EnterpriseEdition Administrator to apply Enter the Enterprise Editionfor the trial administer system 1 -Personalize page display -Customize widget 3 Enter the Enterprise Edition interface to complete all relevant information and get final Experience other extended approval from Sina 2 functions 4
  26. 26. PM Sina Weibo Enterprise EditionAdministrator to apply for the trial
  27. 27. Enter the Enterprise Edition interfaceto complete all relevant informationand get final approval from Sina
  28. 28. Enter the Enterprise Editionadminister system
  29. 29. About the authorJanice Zhang janice.zhang@edelman.com• With extensive knowledge and experience in digital marketing, she works in Edelman serving top global brand for digital communication .• Janice graduated from Peking University with a bachelor’s degree in History and a double bachelor’s degree in Economics.Vincent Lee vincent.li@edelman.com• Social media and reputation management communications specialist that joined Edelman in 2010• Possesses an extensive knowledge of Chinese conventional and social media and maintains a good relationship with key media and reporters

×