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[SSS 2nd] IGAWORKS

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[SSS 2nd] igaworks (마국성 대표)

at 제2회 소셜 게임 & 스타트업 쇼케이스 (SSS 2nd)

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[SSS 2nd] IGAWORKS

  1. 1. Introducing The 2nd Opportunity in In-Game Monetization
  2. 2. Ad spot for On-line Games - ( ) - 2007.09 - (w/18 ) - DAU 723,954 (2011 ) - , , 3D , , - / / 50 + for SNG/Mobile Games - / incentivized - 2011.03 - / - Incentivized Ad Platform (Virtual goods base) - 21 (DAU 25 / MAU 100 / 2011.11) - unique 300 / 36 - 30
  3. 3. 1 : 2 : 3 :In-Game Click Engage 300 1 361 60 As of November 2011
  4. 4. 1. 2.Click me! / 4. , 3. 1) Exposed 2) Participation , . +
  5. 5. As of Nov 10th, 2011 Traffic . 250 K DAUs, 1.0 M MAUs 21 , , Top 5 5 (Top 10 7 ) . w/ 21 SocialGames ,
  6. 6. , , LG, KT , 20ClientSales Partners (Agencies)
  7. 7. 1 : Facebook ‘fan’ Growth2 : Twitter ‘follower’ Growth 1) Facebook 5,000 / 10,000 ‘ ’ - :5 5 , - : 15 1 2) Incentivized , 30% !( )
  8. 8. 3: (PC to Mobile) 1) PC 2) ( PC to Mobile ) 3) 1 ~1,500 1) , 2) (QR ) 3) - 1 - 30 4) ->
  9. 9. 4: + SNS Case. 2 , 10,000 SNS UV , UV : 150,263 23.0% UV : 34,581 (23.0%) SNS : 13,716 ( UV 9.13%. / 39.66% ) (SNS ) : 55,369 click / , 2 ! 39.7% 55,369 click SNS ( ) - 13,716 (2 ) - Facebook ; 5,056 / Twitter : 2,962 / me2day : 5,698
  10. 10. 5: + (PPL)5 1.5- , ‘ ’- ,
  11. 11. Inventory Fill rate% ,911 ,11 , 10~1311 , 100 cf) Fill rate% 3 , - apple iAd: 78% . - Google admob: 85% Fill Rate%
  12. 12. eCPM : 1,000 , ( ) . . X 1,000 = 9,135 (11 , ) CTR% = 10.8% incentive , ( ) eCPM CTR%cf) ( ) in-appeCPM CTR% - apple iAd: 1.7 $ (2.3%) - Google admob: 1.3 $ (1.1%)
  13. 13. , ( ) ( ) 1 : 2 : 3 : 4 : X In-Game Click Engage / Complete / 9.5% 10.8% CTR%: 39.7% (A ) CTR%: 20.1% (C ) CTR%: 3.0%(B ) CTR%: 2.8 %(D )1 , ( , , )2 , ->3 Engagement .
  14. 14. , . F F A E Vs E A D D B C B CB : 11% --> 21% ( 2 ) B : 20% --> 7%D : 6% --> 15% (2.5 ) E : 9% --> 5 %F : 2% --> 7% (3.5 ) eCPM
  15. 15. - 2 / rare cash 2 / 1--- , NPC UX
  16. 16. - / / -->- ,- , ,
  17. 17. - 17%-
  18. 18. , , ,
  19. 19. Scalability for developer- Multi Platform Capable : Web, Flash, iOS, Android- Hosting Virtual Currency and Virtual Goods- Self Integration : one time integration Solution
  20. 20. (iOS, Android SDK ) 1. 2.Today’s Gift! / 4. , 3. , 1) Exposed (video or web contents) + 2)Participation (e.g., SNS posting) ,
  21. 21. 5% Paying User .. ,95% non-paying user monetization Maximize Revenue by increasing - Paying User Rate% Paying - ARPPU - Product Life Cycle Users - User Retention Reduce CAC(Customer Acquisition Cost) Keep LTV(Life Time Value)/CAC > 1 ±5% Non-Paying How to monetize Users non-paying users?! ±95%
  22. 22. Thank you!For more information visit www.igaworks.comContact us at contact@igaworks.com or call us at +82-2-2132-5120

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