PR_LZ-Shanghai_Zumtobel_UK.pdf

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[PDF] Press Release: Light for the Middle Kingdom
[http://www.lifepr.de?boxid=190561]

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PR_LZ-Shanghai_Zumtobel_UK.pdf

  1. 1. Press releaseDornbirn, September 2010Light for the Middle KingdomZumtobel opens Light Center in ShanghaiB1 I Opening gala for the new Light Center in Shanghai. More than 120 architects, designers and businesspartners came to enjoy the festive atmosphere of the evening event.A gala was held on 28 September on the oc- quality of encounter that goes far beyond merecasion of the opening of Zumtobel’s first Light product presentation.Center on the Asian continent. Innovativelighting solutions for a variety of applications For the time being, 14 Zumtobel employees willare presented in the combined office/show- develop the Chinese market from the Shanghairoom area of more than 240 square metres. Light Center. In coming years, growth in mar-The Shanghai Light Center focuses on Offices kets outside Europe in particular will be a majorand Communication, Hotel and Wellness, Art goal for Zumtobel. Using high-quality lightingand Culture, as well as Shop and Retail. The solutions and sophisticated products, Zumto-maintenance and development of customer bel has implemented prestigious projects overrelations by means of high-calibre architectural the past years, such as the Beijing Fine Art Aca-events are other key functions of the lighting demy, the Huawei Building Complex in Shang-communication venues. Moreover, they serve hai and the Zhejiang Art Museum in Hangzhou.to illustrate Zumtobel‘s lighting philosophy for The new Light Center is intended to reinforceboth customers and employees who work and the presence of the Vorarlberg-based luminairemeet directly in the Light Center: the first thing manufacturer in this important growth region.is the application, then comes the product. Inthree Light Forums and fifteen Light Centers Martin Böwe, Director Emerging Markets, ex-across the globe, Zumtobel is now offering a plains: „For Zumtobel, the rapidly growing eco-
  2. 2. nomic area of China is of major importance. The rum was created in Vienna in 1996, indicatingnewly opened Light Center in Shanghai allows that Zumtobel had effectively turned from a lu-us to present our innovative lighting solutions minaire manufacturer to a professional lightingand high-quality products to our partners and solution expert, a position the organisation hascustomers in an even more impressive manner. consistently expanded ever since. In line withWe are also highlighting that we consider the the vision to communicate a passion for light,Asian market to be of great strategic impor- worlds of lighting experience are created, whichtance. In coming years, we seek to establish reveal the full creative power of this versatileourselves as a supplier of high-quality lighting building material. As part of the basic idea,solutions in the region.“ renowned architects are engaged to create places that respond to local conditions whileAs early as in the 1980s, Zumtobel was the first clearly reflecting cross-cultural ambitions. Thecompany in the luminaire industry to develop an Vienna Light Forum, for instance, reflects theapplication-oriented presentation of luminaires style of Hans Hollein, Berlin‘s Light Centre wasin special cubes, as these allowed to present designed by Sauerbruch-Hutton architects,the effects of light in a particularly impressive and the design of the Lemgo Light Forum wasway. Based on this concept, the first Light Fo- created by architects Bolles + Wilson.B2 I from left to right: Sunny Liu, General Manager Zumtobel China; Martin Böwe, Director Emerging MarketsZumtobel Group; Raymund Gradt, Österreichisches Konsulat; Zhu Shao Long, Vice President of CIES China;Rao Liang Xiu, Vice President of Interior Design Association; Martin Brandt, COO Zumtobel Group
  3. 3. B3 I The Shanghai Light Center in the vibrant megacity’s attractive Xuhui District is intended to foster ex-change on the subject of light and innovative lighting solutions.B4 I Unmistakably Zumtobel: the new Light Center suggests regional proximity while clearly demonstratingthe brand’s international claim.From left to right: Martin Böwe, Director Emerging Markets Zumtobel Group; Martin Brandt, COO ZumtobelGroup; Sunny Liu, General Manager Zumtobel China
  4. 4. B5 I Global and regional – Zumtobel is living up to this claim with its Light Forums and LightCenters at 18 locations across the globe. More information: Zumtobel GmbH Kerstin Schitthelm, Dipl-Ing. PR Manager Schweizer Straße 30 A - 6850 Dornbirn Tel. +43 (0)5572 390 - 1484 Fax +43 (0)5572 390 - 91484 Mobil +43 (0)676 8920 3258 kerstin.schitthelm@zumtobel.comPublication is free if due acknowledgement is made: Zumtobel www.zumtobel.com

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