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Pressemitteilung_Magazin2012_Luisa.pdf

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[PDF] Pressemitteilung: Große Zalando Herbstkampagne mit Luisa Hartema startet im September in Online und Print
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Pressemitteilung_Magazin2012_Luisa.pdf

  1. 1. PRESSEINFORMATIONGroße Zalando Herbstkampagne mit Luisa Hartema startet imSeptember in Online und PrintBerlin, den 3. September 2012. Zalando geht am 7. September mit der neuenKampagne um „Germany’s next Topmodel“-Gewinnerin Luisa Hartema in dieHerbstsaison. Zeitgleich erscheint das Zalando Magazin mit großer Fotostrecke undLuisa als Coverstar.Im Juni wurde Luisa Hartema vor Millionen TV-Zuschauern zu „Germany’s next Topmodel“ 2012gekürt. Bereits eine Woche nach dem Finale stand sie in Berlin für ihren ersten Mode-Job vor derKamera. Geshootet wurde die Herbstkampagne für Zalando. Das Pariser Fotografenduo Schmidt& Gorges setzte Luisa mitten im Industriechic der Hauptstadt in den neuen Herbst/Winter-Stylesder Zalando Collection in Szene. Ab dem 7. September wird Luisa als Gesicht der 360 Grad-Kampagne in allen wichtigen Zalando On- und Offline Kanälen wie bei zalando.de und derModeredaktion News&Style, Facebook, Newsletter und im Zalando Magazin vertreten sein.Zusätzlich ziert sie Zalando Marketingmaßnahmen in ausgewählten Print-Magazinen. 1
  2. 2. PRESSEINFORMATION„Luisa hat bei ihrem ersten Fashionshooting nach dem Sieg bei „Germany’s next Topmodel“ einenfantastischen Job gemacht“, so Christian Meermann, Chief Marketing Officer der Zalando GmbH.„Ihre natürliche, frische Ausstrahlung mit der dazu gehörigen Portion Glamour hat das gesamteTeam begeistert und passt perfekt zu Zalando und unserem neuen Trendlabel Zalando Collection!Wir sind uns sicher, dass Luisa eine erfolgreiche Zukunft bevor steht“.Als Covergirl strahlt Luisa auch auf der Herbstausgabe des Zalando Magazins, die am7. September erscheint. Neben der kompletten Fotostrecke mit Luisa in den Zalando CollectionStyles gibt es viele weitere spannende Themen im Heft. So auch der Blick auf die ersten Piecesder Designkooperation „Kaviar Gauche for Zalando Collection“ und ein Interview mit denDesignerinnen Alexandra Fischer-Roehler und Johanna Kühl. Darüber hinaus erhalten die LeserStylingtipps von Zalando Experten, Backstageberichte von Fashionshootings, eigens produzierteFotostrecken und ein exklusives Interview mit Hollywood-Star Johnny Depp. Realisiert wird dasMagazin vom hauseigenen Redaktionsteam aus erfahrenen Modejournalisten. Es erscheint ineiner Auflage von über 2 Millionen Exemplaren in Deutschland, Österreich, der Schweiz,Frankreich und den Niederlanden.Das Cover des Zalando Magazins sowie die Motive zur Herbstkampagne mit Luisa Hartemastehen hier zum Download für Sie bereit. Weitere Informationen gern unter +49 (0)30 2000 88 585.Über ZalandoZalando (www.zalando.de) ist Deutschlands größter Online-Anbieter für Schuhe und Fashion im Internet. Dasumfangreiche Angebot für Damen, Herren und Kinder reicht von bekannten Trendmarken bis hin zu gefragtenDesignerlabels – insgesamt arbeitet Zalando mit über 1.000 Markenherstellern zusammen. Neben Schuhen undBekleidung gehören exklusive Accessoires, Beauty-Produkte, Sport- und Wohnartikel zum umfassenden Sortiment.Erweitert und ergänzt wird das Rundumangebot mit der Zalando-Lounge, die für registrierte Mitglieder in schnellerRegelmäßigkeit zusätzliche Fashion- und Lifestyle-Highlights bereithält. Darüber hinaus setzt das Unternehmen auf eineKombination einzigartiger Serviceleistungen: Kostenloser Versand und Rückversand, eine kostenlose Service-Hotlinesowie 100 Tage Rückgaberecht auf alle Produkte machen den Online-Einkauf zu einem sicheren und entspanntenErlebnis. Mit einem eigenen Modeblog, eigenen Facebook- und Twitter-Accounts sowie dem vierteljährlicherscheinenden Zalando-Magazin versorgt der Online-Shop seine Kunden laufend mit den aktuellsten Fashion-News.Das Unternehmen wurde 2008 von Robert Gentz und David Schneider gegründet und hat seinen Sitz in Berlin. Nachdem großen Erfolg in Deutschland werden seit 2009 auch europäische Nachbarländer beliefert. Gestartet wurde mitÖsterreich (2009), es folgten die Niederlande und Frankreich (beide 2010). 2011 kamen Italien, Großbritannien und dieSchweiz hinzu. Seit 2012 ist Zalando auch in Schweden, Belgien, Spanien, Dänemark und Finnland online.KontaktKirsten SieglerSenior Communication ManagerTel.: +49 (0)30 2000 88 585E-Mail: kirsten.siegler@zalando.de 2
  3. 3. PRESSEINFORMATIONZalando.de ist ein Angebot der Zalando GmbHSonnenburger Straße 7310437 BerlinGermanyZalando GmbHEingetragen beim Amtsgericht Charlottenburg Berlin, HRB112394BUmsatzsteuer-ID: DE 260543043 Steuernummer: 37/125/21423Geschäftsführer: Robert Gentz, David Schneider, Rubin Ritter 3

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