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PM_drom_FIFI Indie Win DE.pdf

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[PDF] Pressemitteilung: drom fragrances und Foundry NYC gewinnen den Indie FiFi® Award 2012 für ODIN 06
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PM_drom_FIFI Indie Win DE.pdf

  1. 1. PRESSEINFORMATIONdrom fragrances und Foundry NYC gewinnenden Indie FiFi® Award 2012 für ODIN 06Foundry NYC und die Duftschmiede drom fragrances feiern denGewinn des allerersten Indie FiFi® Award in New York City für ihregemeinsame Arbeit an ODIN 06 Amanu.Baierbrunn, 21. März 2012 – Erstmals wurden beim FIFI Award2012, sozusagen dem Parfüm-Oscar, nicht nur die Produkte derbekannten und etablierten Firmen geehrt, sondern auch ein Preisfür die Erzeugnisse kleinerer und unbekannter Herstellerausgeschrieben, die laut Messechef Frederick Bouchardy die„eigentlichen Innovationstreiber“ des Marktes sind. Mit derErfindung des Indie FiFi® Award ehrt die Fragrance Foundation dasTalent und die künstlerische Fähigkeit, einen Indie-Duft zukreieren.“An einem Duft für ODIN zu arbeiten bot alles, was die Kunst derParfümerie ausmacht”, bestätigt auch Kevin Verspoor. Er istParfümeur bei drom fragrances und der Erfinder des siegreichenDufts. „Bei ODIN findet man ohne Frage all das, was wirParfümeure lieben: Das Management von ODIN und Purpose-Builthat eine glasklare Markenvision für ODIN Fragrances, liebt dieRohstoffe und ist offen für die verrücktesten Ideen derParfümeure. drom ermutigt uns Parfümeure, außergewöhnlicheund überraschende Ideen zu präsentieren – und so haben wir mitFoundry NYC und ODIN New York die perfekten Partner für unsereArbeit. Dass wir nun diesen Preis gewinnen konnten ist ein tollerLohn für den Mut und die Bereitschaft, immer wieder bis an dieGrenze zu gehen.““Wir sind sehr stolz darauf, den “Indie“ Fragrance Award 2012gewonnen zu haben“, sagen unisono Paul Birardi und Eddy Chai,Mitinhaber von ODIN. “Es war eine Arbeit voller Leidenschaft, solcheinen romantischen und exotischen Duft zu kreieren.“
  2. 2. PRESSEINFORMATIONAuch Kelly Kovack, Mitinhaberin der Foundry NYC und derPurpose-Built NYC ist begeistert, dass „die Fragrance Foundationdie enorme Kraft erkannt hat, die wir in die Entwicklung derDuftmarke ODIN und speziell in den 06 Amanu Duft investierthaben. Das war eine Überzeugungstat von uns allen und einProjekt, das beweist, dass ein außergewöhnliches Parfüm auch indiesem extremen Wettbewerbsumfeld der Duftindustrie einStatement sein kann – ungeachtet der Größe. Wir haben unsereErfahrung in der Entwicklung von Beauty-Marken beim etabliertenModehaus ODIN eingebracht und drom hat unsere Vision in einenperfekten Duft verwandelt!““Wir lieben Nischen-Düfte”, sagt Dr. Ferdinand Storp, derzusammen mit seinem Bruder Andreas Eigentümer von dromfragrances ist. “Unsere Familie hat eine langeUnternehmertradition sowohl in der Duft-Industrie als auch inanderen Branchen. Eine noch größere Vergangenheit haben wirallerdings in der Kunst – und so bedeutet mir der Gewinn desallerersten Indie FIFI® Award außerordentlich viel. Ich denke,unser Großvater, der vor 100 Jahren drom gegründet hat, wäreheute sehr stolz.“ODIN 06 AmanuParfümeur Kevin Verspoor kombinierte entsprechend der Lage desAtolls Amanu mediterrane und alttürkische Noten, woraus einopulent-erdiges Aroma entsteht. Erfrischender Jasmin mischt sichmit rustikalem Zedernlaub und Amberholz und lässt so einenkomplexen, mehrschichtigen Duft in einer wunderschönen Balanceaus frischen, floralen und holzigen Noten entstehen.Die einfache Stimmung südmediterraner Hügel in Verbindung mitder historischen Fruchtbarkeit anatolischer Böden bringt einegrasig-harzige Mixtur von grünem Galbanum und rohemPistazienharz hervor. Im Körper von Amanu findet sich die holzigeLändlichkeit von Zedernlaub und die berauschende Komplexität
  3. 3. PRESSEINFORMATIONdes arabischen Jasmins. Wurzeltexturen des Amberbaumes,Moschus und lebendiges, unberührtes Moos schenken dem erdigenDuft seine luxuriöse Ausstattung.drom fragrances, ein Duftpionier und in der dritten Generation inFamilienbesitz, lebt seine Passion für außergewöhnlicheKreationen. Neben Fine Fragrance (Feinparfümerie) kreiert dromauch Düfte für die Bereiche Cosmetics & Toiletries sowie Hair undHome Care. Der Firmensitz befindet sich in München. dromunterhält Creative Centers in New York, Paris, São Paulo,Guangzhou und Sidney.4.048 ZeichenBildmaterial:Kevin Verspoor, Parfümeur, drom fragrancesDieses und weiteres Material können Sie unter info@p-co-com.debestellen oder unter www.pco-communications.de/downloadherunterladen.Kontakt:drom fragrances GmbH & Co. KG p.co communicationsgergana von heyking petra reppertoberdiller str. 18 potsdamer str. 582065 baierbrunn 80802 münchengermany germanyphone + 49 89 74425 323 phone + 49 89 990197 0fax + 49 89 74425 411 fax + 49 89 990197 29krg@drom.com petra.reppert@p-co-com.dewww.drom.com www.pco-communications.de
  4. 4. PRESSEINFORMATIONdrom fragrancesAußergewöhnliche Düfte zu entwickeln und diese erlebbar zumachen ist das erklärte Ziel von drom. Mit Kreativcentern inEuropa, USA, Brasilien und China und einer hochmodernen,globalen Organisation betreut das Unternehmen führendeMarkenhersteller auf der ganzen Welt. drom fragrances hat seineinnovative Leidenschaft in der Firmenphilosophie verankert underzielt mit zukunftsweisenden Kreationen immer wieder neueErfolge.So gelang es drom, absolut sorten- und naturreine Öle zu ®entwickeln und als pureganic zu patentieren. Deutlichwahrnehmbar differenzieren sich diese olfaktorisch vonkonventionellen Aromaölen und entsprechen damit dem aktuellenTrend zu Naturkosmetik. Getreu dem Motto "be different!"präsentieren sich auch das New Yorker Fine Fragrance Studio undder hohe Anteil Kreativer bei drom. Über alle Kulturgrenzen hinwegist drom weltweit vernetzt und verwendet modernsteKommunikationstechnologien. Diese und viele andere Parametermachen drom zu einem innovativen Partner – kreativ, schnell undbeweglich. drom wird als Familienunternehmen in dritterGeneration von den Brüdern Dr. Andreas und Dr. Ferdinand Storpgeführt. Mit rund 100 Millionen US-Dollar Umsatz und 370Mitarbeitern ist drom weltweit einer der Top Ten Hersteller vonDuftstoffen. Für etwa 400 Kunden, die überall auf der Welt zuHause sind, entwickeln droms Parfümeure im Schnitt mehr als 100Düfte pro Tag. Neben Fine Fragrance (Feinparfümerie) kreiertdrom auch Düfte für die Bereiche Cosmetics & Toiletries, Hair undHome Care, aber auch für Zukunftssegmente wie Multimedia &Entertainment. Hightech-Produktionswerke in Europa, USA, Chinaund Brasilien, sowie Repräsentanzen und Tochtergesellschaften aufallen relevanten Kontinenten sorgen für Kundennähe und einejährliche Produktionskapazität von rund 35 000 Tonnen. Durcheinheitliche Produktionsstandards stellt drom seinen hohenQualitätsanspruch weltweit sicher.

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