Press ReleaseNo. 33 Final ReportPremiere exceeds all expectations – full aisles,full booths, brisk business LivingKitchen 2011 • Visitor frequency exceeded expectations on all days of 18. – 23. 01.2011 the fair www.livingkitchen-cologne.de www.livingkitchen-cologne.com • World premieres, trends and shows non-stop • Sector banking on the new kitchen event in future too Contact: Markus Majerus TelephoneThings were definitely cooking in Cologne – it’s hard to think of a more + 49 221 821-2627apt description for what took place in the halls of Koelnmesse and the Telefax + 49 221 821-3417nearby city in the seven days of LivingKitchen. The trade visitors and e- Mailconsumers from all over the world evidently had a huge appetite for new m.majerus@kitchens, appliances and fixtures. Complemented by an excellent koelnmesse.desupporting programme of famous chefs, celebrities and shows, the Koelnmesse GmbHkitchen – the focal point of our modern lives – has found a new home in Messeplatz 1Cologne. “The kitchen has returned to Cologne with a first-rate 50679 Köln P.O. Box 21 07 60performance,” says Gerald Böse, CEO of Koelnmesse. “After this 50532 Kölnspectacular premiere, I’m already looking forward to the sequel in 2013,” Germany Tel. +49 221 821-0adds the chief executive. Fax +49 221 821-2574 firstname.lastname@example.org www.koelnmesse.deThe unique combination of furnishing and kitchen worlds convinced both trade Executive Board:visitors and consumers. In particular, the mix of innovative manufacturers’ Gerald Böse (Chief Executive Officer)presentations, spectacular cooking shows and an attractive audience Oliver P. Kuhrt Herbert Marnerparticipation programme proved to be a huge hit. The excellent response fromvisitors during the entire week of the fair ensured beaming faces on the Chairman of the Supervisory Board: Mayor of the City of Colognemanufacturers’ side. The high quality of the trade visitors was particularly Jürgen Roterscommended. Around 82 percent of the international visitors were involved in Place of business and (legal) domicile:their companies’ decision-making process. 138,000 professional buyers and Cologne - Amtsgericht Köln, HRB 952private visitors from 128 countries flocked to the exhibition halls of the immcologne // LivingKitchen – 38 percent more than attended the previous event
(imm cologne 2010). “Not just the quality but the internationality of the Page 2visitor structure was impressive for a premiere event, although we will nodoubt even improve on that for 2013,” says Frank Haubold, Project Leader ofLivingKitchen. All in all, the event reported an increase in visitors from almostall countries, be it the Netherlands, France, Italy, Switzerland or Eastern Europe,especially Russia. In addition, more buyers were registered from importantexport markets like Asia, the Near East and North America too. “In view of theleading position that German kitchen furniture producers and the Germanhousehold appliance industry occupy on the global market, it was in fact onlynatural that one of the most important trade fairs – perhaps in future even themost important fair – for kitchen furnishings, fitted appliances and fixturesshould take place in Germany. The last few days have shown that ourassessment of the situation was right in that respect,” says Gerald Böse, CEO ofKoelnmesse.Exhibitors impressed by the outcome of the fairThe diverse activities undertaken in the run-up to the fair certainly made animpact. “On the Preview Day alone, we were able to welcome more than 1,000visitors to our booth. On the following days of the fair proper, we were almostoverrun – by the international public as well,” says Dr. Markus Miele, ManagingDirector of Miele & Cie. KG Deutschland. The kitchen furniture exhibitors painta similar picture. “We had a huge stream of visitors – and it hardly dropped offat all towards the end of the fair. Some of our visitors had come a very longway, either from neighbouring countries or from as far afield as Bulgaria,Russia, China, Japan and even New Zealand,” says Thorsten Prée, ManagingDirector of Warendorfer Küchen GmbH. “It was an excellent start for this newtrade fair and we are convinced that it will establish itself as a major event forthe kitchen furniture and fitted appliance sector. We’re already looking forwardto returning to Cologne in 2013,” says a positive Roland Hagenbucher, CEO ofSiemens-Electrogeräte GmbH. Elmar Duffner, CEO of Poggenpohl MöbelwerkeGmbH, takes a similar view. “The trade fair showed that the trend towards thefusion of the kitchen and living space that has been emerging for some yearsnow has fully asserted itself. We were very pleased to be able to cultivate ourbusiness contacts on the international markets that are so important to us. Asfor the German market – the biggest kitchen and furniture market in Europe –,this fair enabled Poggenpohl to underpin its position as a leading premiumprovider.”
Hans Strothoff couldn’t agree more: “Everything we hoped for, all the things Page 3we fought for together, have become reality. I’m particularly delighted that thekitchen has returned to Cologne with such a spectacular sensation. Furniture,appliances and fixtures under one roof. There’s never been anything like itbefore. That’s why, on behalf of the retail sector, I would like to say a heartfeltthank-you to all the exhibitors for this outstanding achievement,” says thePresident of the Federal Association of Kitchen, Furniture and FurnishingRetailers (Bundesverband des Deutschen Möbel-, Küchen- undEinrichtungsfachhandels, BVDM). “Mission accomplished” was also the verdictof Slovenian household appliance manufacturer Gorenje. “We’re positivelysurprised. Besides our existing customers, we were able to welcome a lot ofnew customers to our booth as well,” says Thomas Wittling, Director ofMarketing and Sales at Gorenje Vertriebs GmbH.LivingKitchen trends• Flowing transition between the kitchen and living space, naturalness for all materials• Synthesis between communication and technology (lighting, sound, entertainment)• Silky matt finishes in surface design (light, warm and earthy)• High-contrast freshness (bright colours in combination with white)• Energy-efficient fitted appliances (Green Living)• Intelligent and individually programmable kitchen aids• Healthy nutrition, freshness, vitamin-rich cooking as well as efficient food storage and preparation are becoming hugely importantimm cologne // LivingKitchen in figures:1,213 companies from 48 countries participated in the imm cologne //LivingKitchen 2011 (LivingKitchen: 178 companies). They included 521exhibitors and 32 additionally represented companies from Germany as well as614 exhibitors and 46 additionally represented companies from abroad. Foreigncompanies accounted for 54 percent of exhibitors.** All figures are calculated according to the guidelines of the Society for theVoluntary Control of Fair and Exhibition Statistics (Gesellschaft zur FreiwilligenKontrolle von Messe- und Ausstellungszahlen, FKM).
Page 4 The next imm cologne will take place from: 16th – 22nd January 2012 The next dual trade fairimm cologne // LivingKitchen will take place from: 14th – 20th January 2013 Much more information is available at: www.imm-cologne.de www.livingkitchen-cologne.de