Press ReleaseNo. 25 Final ReportExhibitors and visitors thrilled with dual tradefair – imm cologne 2011 exceeds all expectations • 138,000 visitors from 128 countries imm cologne 2011 18.-23.01.2011 • Extremely international and high-quality visitor structure www.imm-cologne.com • Excellent mood amongst the 1,213 providers from 48 countries Contact: Markus Majerus TelephoneOn 23rd January 2011, the imm cologne and LivingKitchen in Cologne drew + 49 221 821-2627 Telefaxto a close with an excellent result. Including estimates for the final day of + 49 221 821-3417the fair, the dual event drew around 138,000 visitors to Cologne – an e- Mailincrease of 38 percent. email@example.com“What’s been happening here over the last few days is unbelievable. Whattrade fair can announce such marked double-digit visitor growth? That’s a Koelnmesse1GmbH Messeplatzgreat signal for the consumer goods trade fairs in Germany during the 50679 Köln P.O. Box 21 07 60course of the year and convincing confirmation that trade fairs are a 50532 Kölnhighly efficient marketing tool,” sums up the trade fair’s visibly satisfied Germany Tel. +49 221 821-0commander-in-chief Gerald Böse. “We have all become part of a success Fax +49 221 821-2574 firstname.lastname@example.org called imm cologne and LivingKitchen. Cologne is the absolute focal www.koelnmesse.compoint of the furniture industry again, especially when it comes to the Executive Board:business side of things, as well as home to the international kitchen Gerald Böse (Chief Executive Officer)furniture industry,” adds the CEO of Koelnmesse. Dirk Uwe Klaas, Chief Oliver P. Kuhrt Herbert MarnerExecutive of the Association of the German Furniture Industry (Verband Chairman of the Supervisory Board:der Deutschen Möbelindustrie), came to a similar conclusion: “It was by Mayor of the City of Colognefar the best furniture fair we’ve had in the last 10 years: more visitors, Jürgen Rotersmore contracts signed and an excellent mood. An excellent start to the Place of business and (legal) domicile:2011 furniture year for our national furniture industry and a huge success Cologne - Amtsgericht Köln, HRB 952for Koelnmesse.”The unique combination of furnishing and kitchen worlds convinced both tradevisitors and the general public. The excellent reception the event met with
from visitors during the entire week of the fair ensured beaming faces on the Page 2manufacturers’ side. 138,000 professional buyers and consumers from 128countries flocked to the exhibition halls of the imm cologne // LivingKitchen –38 percent more than attended the previous event (imm cologne 2010). Therewere significant increases amongst trade visitors, not only from withinGermany but above all from abroad, most notably from the Netherlands,France, Italy and Switzerland, as well as Eastern Europe in general and Russia inparticular. In addition, more buyers were registered from important exportmarkets like Asia, the Near East and North America. All in all, the trade fairdrew increased numbers of visitors from almost all countries. “This result isconvincing proof that the diverse activities and high level of commitment weput into attracting national and international visitors were successful and havedefinitely paid off,” says Gerald Böse.An excellent trade fair for everybody involved“The fair is meeting with an excellent reception from visitors, the aisles are full,the mood is good, business is booming. Cologne has become a beacon,” wasthe conclusion in the media. Exhibitors took a similar view. • “Excellent attendance, happy customers, a fantastic mood,” said Leo Lübke, CEO of COR Sitzmöbel and interlübke. • “It was a great fair. The hall was full, the frequency was just like in the old days, all our customers were there and we were able to gain new customers as well, especially from the Netherlands and Belgium. And opening the fair to the public on the Friday – a day earlier than in the past – was the right decision too. And last but not least, we think it’s very good to have an international kitchen fair in Cologne again. To cut a long story short: we couldn’t be happier and are already looking forward to next year.” Gero Walter Frommholz, Managing Partner at Walter Frommholz GmbH & Co. KG. • The mood was excellent in the new pure textile segment too: “We’re very satisfied with the way the fair has gone. In our opinion, the addition of selected international textile brands to the imm cologne in Hall 11 was a great success and met with a very positive reception from visitors. Customers took plenty of time to look around the pure textile section in
Hall 11. For us, the trade fair was very definitely worthwhile,” says Klaus Page 3 Scharf, Sales Manager at SAHCO Hesslein GmbH & Co. KG. • “As far as we are concerned, the imm cologne is the most important trade show and we are very satisfied with the way the fair went this year. We launched our new products very successfully and were delighted to welcome a great many of our trading partners here in Cologne, not only from Germany and Europe but from America and Asia as well. We’re particularly delighted that the entire trade fair has made huge progress in terms of presentation. What’s on offer in the halls is very upscale, interesting concepts like pure village or pure textile have been presented very successfully and there were crowds of visitors. That was very inspiring for everybody and the manufacturers were exuding a lot more optimism again.” Patrice Bert, CEO of Roset Möbel GmbH. • “We are very satisfied. You can sense that the mood has improved again. 2010 was already a good year for the sector in Germany and the trade fair has shown that dealers and customers are reacting very positively to the improved situation. Visitor frequency at our stand was really good, especially from Germany, Belgium and the Netherlands. And the presentation of our new products was definitely a help, of course. In that respect, we consider the results very positive.” Andrea Giachetti, Regional Manager, MDF ITALIA S.p.A.The extremely good mood at the imm cologne was reflected in the halls of theLivingKitchen fair as well. • “What we’ve experienced in Cologne in the last few days speaks volumes. I’m particularly delighted that the kitchen has returned to Cologne with such a spectacular sensation,” sums up Hans Strothoff, Chairman of the MHK Group. • “We are extraordinarily pleased with the way the fair has gone and the result. The response from dealers and visitors from Germany and abroad was very positive. And the number of visitors far exceeded our expectations,” says Roland Hagenbucher, CEO of Siemens-Electrogeräte GmbH.
Page 4The trends • When it comes to covering fabrics, plain colours dominate. Colourful stripes or abstract graphics are popular choices for accentuation. White remains the megacolour. In the leather segment, thick, barely treated natural leathers with a tactile, inviting character are particularly popular. • LED lighting technology has made its breakthrough. The majority of wardrobes, wall units, sideboards and display cabinets are being equipped with this energy-saving lighting technology. LED fulfils two functions: brightness and atmosphere. • Sustainability is playing an increasingly important role in furniture construction too. Wood is becoming more and more popular, not only for storage and kitchen furniture but for comfortable chairs and loungers and as a visible component of sofas. Wood is reclaiming its former status in the furniture sector. One striking development: the many items featuring untreated oak, sometimes even complete with bark.imm cologne // LivingKitchen in figures:1,213 companies from 48 countries participated in the imm cologne //LivingKitchen 2011. They included 521 exhibitors and 32 additionallyrepresented companies from Germany as well as 614 exhibitors and 46additionally represented companies from abroad. Foreign companies accountedfor 54 percent of exhibitors.** All figures are calculated according to the guidelines of the Society for theVoluntary Control of Fair and Exhibition Statistics (Gesellschaft zur FreiwilligenKontrolle von Messe- und Ausstellungszahlen, FKM).
Further information: Page 5www.imm-cologne.dewww.purevillage.dewww.livingkitchen-cologne.de imm cologne 16 – 22nd January 2012 th