22.01.2010 - april allterior imm cologne 2010 [http://www.lifepr.de?boxid=142237]

1. Press Release
International furniture exhibition in Cologne: The april allterior
furniture collection deliberately blurs the boundaries between interior
and interior design
Frankfurt/Main – January 22, 2010.
Florian Asche and Klaus Unkelbach present their new line of furniture at the
international furniture exhibition (imm cologne). The collection under the brand name
april allterior furniture, which is being shown to the general public for the first time,
features innovative materials and reduced design.
april allterior furniture is unconstrained by architectural principles: all pieces of
furniture are suited for both indoor and outdoor use thanks to the innovative choice of
materials and the way it is treated. With their simple forms, they are reminiscent of
the Bauhaus style, but refuse to be typecast. The key to this symbiosis between
interior and exterior is the use of shaped beechwood. It has a warm and elegant
quality when used indoors, but is weatherproof and robust enough for outdoor use.
For ecological reasons, the company chose European beechwood and heat-treated it
to make it weatherproof without using chemical substances.
Come and visit us at the imm cologne and see for yourself this elegant fusion of
simple design, native hardwood and top-quality workmanship. From January 19 to
24, furniture from april allterior furniture can be viewed in hall 11.2, booth L-062.
About april allterior furniture:
Under the name april allterior furniture, Florian Asche and Klaus Unkelbach create furniture
that defies architectural rules. They break down the borders between interior and exterior
design to make furniture that speaks for itself and develops its own expression of form
wherever it is placed. Reduced design, aesthetic form and ecologically sound materials: Asche
and Unkelbach create contemporary and uncompromisingly elegant furniture in line with these
principles. The april allterior furniture brand belongs to Asche & Unkelbach GmbH, founded in
2007. Before starting up their own business, Asche und Unkelbach co-owned the design
furniture company e15 GmbH.
Contact:
Asche & Unkelbach GmbH fishermen communications gmbh
Florian Asche Marsha Kömpel
Friedrich-Ebert-Anlage 36 Kaiserstraße 61
60325 Frankfurt/Main 60329 Frankfurt/Main
Germany Germany
Phone: +49 (0)69 244 333 188 Phone: +49 69-210860-14
Fax: +49 (0)69 244 333 200 Fax: +49 69-210860-21
info@april-allterior.de mkoempel@fishermen-com.de
www.april-allterior.com www.fishermen-com.de