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The Alliance Revolution


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The Alliance Revolution

  1. 1. The Alliance Revolution The New Shape of Business Rivalry
  2. 2. Introduction <ul><li>More than we ever anticipated, alliances among firms are changing the way business is conducted. </li></ul>
  3. 3. Introduction <ul><li>The reasons are clear, companies must improve their outcomes and performance in an ever more complex and rapidly changing businesses. </li></ul>
  4. 4. Important <ul><li>And one of the best alternatives to succeed in this new world is to establish alliances and other kind of contribution systems to overcome the main market barriers. </li></ul>
  5. 5. Alliance - Definition <ul><li>A close association of nations or other groups, formed to advance common interests or causes. </li></ul><ul><li>A formal agreement establishing such an association, especially an international treaty of friendship. </li></ul>
  6. 6. Alliance - Benefits <ul><li>It creates new units of competition. </li></ul><ul><li>The flexible capabilities of these alliances can give advantages over main competitors. </li></ul><ul><li>It can strengthen a firm's competitive advantage and narrow the gap between leading firms and second-tier players. </li></ul>
  7. 7. Alliance - Downsides <ul><li>The establishment of Trust Organizations. (Keiretsu) </li></ul><ul><li>Different Long Term Strategies. </li></ul><ul><li>Disagreements. </li></ul><ul><li>Big level of business/technology exposure (Know-how Share). </li></ul><ul><li>Knowledge flow. </li></ul><ul><li>Management Problems. </li></ul>
  8. 8. Alliance - Conclusion <ul><li>Alliances are important tools for any company to achieve new positions inside the market place. </li></ul><ul><li>But it is a dangerous path that a company should know how to lead, to avoid its own destruction. </li></ul>
  9. 9. Lico Reis Consultoria & Línguas P rof. Roberto Lico Reis [email_address] E-books: Linkedin: Twitter: Licoreis