How to be More Persuasive

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How to be More Persuasive

  1. 1. Strategies How to be more Persuasive
  2. 2. Introduction  When you set out to persuade someone, you want them to accept your opinion on an issue: you want to change that person's mind to your way of thinking.  Based on that we prepared a set of strategies to help you to achieve your goals.
  3. 3. Strategies Appeal to your listener's mind  Explain how your proposed idea will solve a pressing problem.  Provide compelling evidence of how your idea will solve the problem.  Point out how accepting your idea will create benefits that your listener values.
  4. 4. Strategies Appeal to your listener's heart  Connect with your listener on an emotional level.  Tell compelling stories that show why it’s important to solve the problem you’ve identified.  Provide vivid descriptions of how much better things will be if your listener adopts your idea.
  5. 5. Strategies Overcome resistance  Acknowledge your listener’s concerns about your proposal and any alternative arguments he or she has presented.  Then show how your proposed course of action is better.
  6. 6. Strategies Use Persuasion Triggers  What is a Persuasion Trigger?  Human tendencies that unconsciously affect how people respond to one another.
  7. 7. Strategies Use Persuasion Triggers Reciprocity  People’s tendency to want to repay favors.  To activate this trigger, give before you ask.  If you lend a fellow manager one of your staff members for a few days, for instance, you might be repaid fivefold later when you ask for that manager’s support on an important project.
  8. 8. Strategies Use Persuasion Triggers Scarcity  People’s tendency to value something more if it is in short supply.  To activate this trigger, use exclusive information to persuade.  For example, capture key decision makers’ attention by saying something like, “I just got this information today. It won’t be distributed until next week.”
  9. 9. Lico Reis Consultoria & Línguas Roberto Lico Reis Feel free to send us suggestions about new presentations, that can help you to face your life or professional challenges. www.licoreis.com licoreis@licoreis.com E-books: www.migre.me/oQ5 Linkedin: www.migre.me/1d9r Twitter: @licoreis
  10. 10. Lico Reis Consultoria & Línguas Roberto Lico Reis Feel free to send us suggestions about new presentations, that can help you to face your life or professional challenges. www.licoreis.com licoreis@licoreis.com E-books: www.migre.me/oQ5 Linkedin: www.migre.me/1d9r Twitter: @licoreis

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