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Assisting the entrepreneur

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Assisting the entrepreneur

  1. 1. Assisting the Entrepreneur: Managing Expectations Nicolette Warisse Sosulski, MLIS Business Librarian, Portage District Library
  2. 2. Entrepreneur Expectations: Types    Entrepreneurs who are not used to using libraries, and who think you cannot do anything. Entrepreneurs who are not used to doing market research, and who think everything is available on the Internet for free. Your job is to find it. Entrepreneurs who have recently cut ties in one way or other from large company with research department or house librarian, and who have no idea how many resources were dedicated to market research in their former space.
  3. 3. Entrepreneurs who are not used to using libraries, and who think you cannot do anything. These people can be among your staunchest converts, because everything is a wonderful gift.  Push resources and actively engage them in discussions of what they are doing right now, because they have little idea what you might be able to do for them. 
  4. 4. Entrepreneurs who are not used to using libraries, and who think you cannot do anything.      Associations-one secret for getting more research for less Databases—they are unlikely to know about them DVDs Personnel or hiring or job description manuals Business plan resources
  5. 5. Entrepreneurs who are not used to using libraries, and who think you cannot do anything. These patrons may not know the wealth of knowledge that the librarian possesses  Referrals  Help with search terms (explain that they may be a subject expert, but you are a searching expert).  Free resources on the web—even if they say they’ve “already searched Google.”
  6. 6. Entrepreneurs who are not used to doing market research, and who think everything is available on the Internet for free. Your job is to find it.    Remind them of their entrepreneureal sense: if THEY were running an information company, how would they pay their employees if they put all the product up for free? Show them some things that they can do that they might have thought they had to pay for—biz plan examples on Small Business Resource Center, mailing list generation on a directory database, if you have one. Through Associations, show them that they might not be able to get the $10,000 report that they saw online, but there might be other research available to them
  7. 7. Entrepreneurs who are not used to doing market research, and who think everything is available on the Internet for free. Your job is to find it.   Show them material that they can get that is excellent, but is free (or, rather, paid for already) because there is “some assembly required. “ There may not be a complete SWOT analysis on the company that they are looking at (though there are more SWOT analyses than there used to be in our resources) but they can get strengths, weaknesses, opportunities, and threats so that they can assemble their own SWOT analysis. They might be able to get more if they make a road trip to a nearby college or university.
  8. 8. Entrepreneurs who are not used to doing market research, and who think everything is available on the Internet for free. Your job is to find it.   Show them through the wonders of Google advanced search how to get at government data or the census. Again, there may be “some assembly required” but it is valuable. Explain, kindly, that your job is to help find some materials, and to get them started and over humps, but that resources do not permit you to do the entire research task for them. Give them your card, but with the explanation that they contact you “if they run into snags.”
  9. 9. Entrepreneurs who are not used to doing market research, and who think everything is available on the Internet for free. Your job is to find it.    Make a call to one of your larger libraries to see if the information is available there. Tell them that you can make a try at finding something. Give them contact information of agencies or associations who may have the information that they need.
  10. 10. Entrepreneurs who have recently cut ties in one way or other from large companies with research departments or house librarians, and who have no idea how many resources were dedicated to market research in their former space.  These are your hardest customers. They are on their own doing some process possibly outsourced by their former employers in major industries (like Big Pharma in my case). Be ready for them to     Refuse to believe you that the information is not available to you without a price tag. Suggest that you get it from a neighboring library who does have it. Suggest that you hack into a neighboring library or company. Ask you to teach them to hack into a neighboring library who has it.
  11. 11. Entrepreneurs who have recently cut ties in one way or other from large companies with research departments or house librarians, and who have no idea how many resources were dedicated to market research in their former space.   Feel their pain. You are not going to have the specialized resources that they do unless possibly you are a major research university . They may be temporarily filled with despair that they cannot compete in the only arena they really know. Try to find out what government information might be available to help them—permits lists, bids from agencies,

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