A Joined Up Approach to Social Media


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This was presented at the Internet Librarian International Conference in October 2009 in London.

It was a joint presentation between myself and Liz McGettigan, Head of Library & Information Services at Edinburgh City Council.

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A Joined Up Approach to Social Media

  1. 1. TALES OF ONE CITY: A JOINED UP APPROACH TO SOCIAL MEDIA FROM EDINBURGH CITY LIBRARIES Liz McGettigan Head of Libraries Edinburgh City Libraries Internet Librarian International Conference, London, October 2009 Christine Rooney-Browne PhD Researcher University of Strathclyde
  2. 2. To discuss... <ul><li>Setting the scene </li></ul><ul><li>OPAC 1.0 – OPAC 2.0 </li></ul><ul><li>Public Libraries 2.0 </li></ul><ul><li>Tales of One City </li></ul><ul><ul><li>A practical guide to social media </li></ul></ul><ul><li>The future... </li></ul>
  3. 3. From one generation to the next... Web 1.0 Web 2.0
  4. 4. ‘ 24/7’ information & entertainment society... Image © Christine Rooney-Browne
  5. 5. OPAC 1.0
  6. 6. Image © Christine Rooney-Browne
  7. 7. (Based on suggestions by Maness, 2006); Image © Christine Rooney-Browne
  8. 8. Public Libraries 2.0... “ ...libraries are increasingly viewed as outdated, with modern, Internet-based services, such as Amazon and Google , looking set to inherit the throne” (Chad & Miller, 2005, p.4) “ ... compete for attention” in a 24/7 information society (Miller, 2006, p. 3). Public library website unlikely to be the first port of call for many internet users (Miller, 2006, p. 4). Failing to create a desirable destination?
  9. 9. More essential than ever...
  10. 10. Inspiration...
  11. 11. Solutions in the short term...
  12. 12. <ul><li>...that’s just the start of our journey in Edinburgh! </li></ul>Embracing Web 2.0...
  13. 13. Harnessing collective intelligence... “ ...l ibraries have been gathering the collective intelligence of civilisation for a long time, but in our collections each book is its own silo , users cannot navigate between them following link trails” Tim O’Reilly “ A powerful global conversation has begun. Through the internet people are discovering and inventing new ways to share relevant knowledge with blinding speed ” The Cluetrain Manifesto
  14. 14. Looking ahead..planning for the future! <ul><li>Steps towards creating the 24/7 virtual library... </li></ul><ul><li>Gaining support: </li></ul><ul><li>Integration & interoperability </li></ul><ul><li>Ethics of aligning with commercial platforms </li></ul><ul><li>Staff training </li></ul><ul><li>Encouraging staff and user participation </li></ul><ul><li>A local approach to global conversations... </li></ul><ul><li>After the launch...the real work begins! </li></ul>
  15. 15. Changes how we interact & communicate… Edinburgh is changing fast to stay relevant...
  16. 16. Edinburgh’s virtual library... <ul><li>Transforming our service for the 21st century we have identified an audience that may never have entered a physical library space... </li></ul><ul><li>Our Virtual Library is also essential to traditional library users who have experience and expectations of sites like Amazon and other personalised information and electronic services. </li></ul>
  17. 17. Elements of our virtual library... <ul><li>Web 2.0 content </li></ul><ul><li>Interactive Library Catalogue </li></ul><ul><li>Tales of One City art project </li></ul><ul><li>Interactive community information </li></ul><ul><li>Electronic resources: </li></ul><ul><ul><li>E-newsletter </li></ul></ul><ul><ul><li>E-books portal </li></ul></ul><ul><li>Ask Scotland and Enquire </li></ul><ul><li>Libraries Mean Business </li></ul><ul><li>Capital Collections </li></ul>
  18. 18. Our new library catalogue...
  19. 19. Personalised services... Cycle Image © Christine Rooney-Browne
  20. 20. Challenging perceptions to create new, dynamic futures...
  21. 21. Libraries irrelevant...? A globally recognised and respected brand...public libraries are built to survive! Wordcloud © Christine Rooney-Browne (Created using Wordle.net)
  22. 22. OPEN UP THE DEBATE E-MAIL: [email_address] BLOG: www.libraryofdigress.co.uk Twitter: crooneybrowne Facebook: http://www.facebook.com/christinerooneybrowne E-MAIL: [email_address] BLOG: http://talesofonecity.wordpress.com/ Twitter: talesofonecity Netvibes: http://www.netvibes.com/talesofonecity Get in touch...