Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

User-Generated Content


Published on

Presentation for Internet Librarian 2007 by Meredith Farkas and Joshua Petrusa.

Published in: Technology
  • Be the first to comment

User-Generated Content

  1. 1. User-Generated Content <ul><li>Josh Petrusa </li></ul><ul><li>Meredith Farkas </li></ul>
  2. 2. Web 1.0: Democratized access to information
  3. 3. Web 2.0: Democratized participation
  4. 4. What is user-generated content? Tags Ratings Custom collections Online community contributions Wiki contributions Comments Blog posts Audio and video Photos
  5. 5. Why User-Generated Content? <ul><li>We don’t know everything </li></ul><ul><li>Insufficient metadata </li></ul><ul><li>Findability and refindability </li></ul><ul><li>Stories people tell about items are of value </li></ul><ul><li>Interaction with materials creates a more personal connection </li></ul><ul><li>People are already doing it! </li></ul><ul><ul><li>35% of online adults, 57% of teens (Pew, 2006) </li></ul></ul>
  6. 6. Tags <ul><li>User-created descriptive metadata </li></ul><ul><li>Folksonomy - system of organizing through tagging. </li></ul>
  7. 7. dog brooklyn ice cream factory Ice Cream NY corgi summer girl ice cream LaSalle puppy bad owner How will people search for this? Many ways to describe...
  8. 8. Where the tags are
  9. 9. Where the tags are
  10. 10. Where the tags are
  11. 11. Why tags? <ul><li>Lets people make sense of content using their own vocabulary (cinema? movies? film? motion picture?) </li></ul><ul><li>Helps people to re-find their own content </li></ul><ul><li>Helps people to discover new content </li></ul><ul><li>Good solution for situations where content can’t be formally cataloged. </li></ul>
  12. 12. Why not? <ul><li>No control </li></ul><ul><li>People can use plural or singular words, use dashes or underscores to connect words, etc. </li></ul><ul><li>Multiple terms to describe a single concept </li></ul><ul><li>No disambiguation </li></ul><ul><li>People tag selfishly (to_read, chapter1, EN101) </li></ul><ul><li>People tag incorrectly </li></ul><ul><li>“ Tagging bulldozes the cost of classification and piles it on the price of discovery.” (Ian Davis of Talis) </li></ul>
  13. 13. Improving tagging
  14. 14. Improving tagging
  15. 15. Examples of user-generated content
  16. 39. The library Our users
  17. 40. Issues <ul><li>Moderation </li></ul><ul><li>Technology issues (how to make this happen?) </li></ul><ul><li>Differentiating between user content and institutional content </li></ul><ul><li>Making it easy and appealing to contribute </li></ul><ul><li>Letting people do what they want with their data </li></ul><ul><li>If you build it, will they come? Evaluate your population </li></ul>
  18. 41. Thanks! [email_address] [email_address] Links and slides at Links and slides at