The Tools of Web 2.0


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Talk given for SLA's Click University Live
January 24th 2007

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The Tools of Web 2.0

  1. 1. Web 2.0 in Libraries: The Tools of Web 2.0 Meredith Farkas SLA Click University Live! January 24, 2007
  2. 2. Presenter <ul><li>Meredith Farkas </li></ul><ul><ul><li>Distance Learning Librarian at Norwich University (VT). </li></ul></ul><ul><ul><li>Author - Social Software in Libraries . </li></ul></ul><ul><ul><li>Columnist – “Technology in Practice” column in American Libraries . </li></ul></ul><ul><ul><li>Blogger - Information Wants to be Free and TechEssence . </li></ul></ul><ul><ul><li>Wiki manager - Library Success , ALA 2005 and 2006 , etc. </li></ul></ul>
  3. 3. What we will explore <ul><li>The Tools of Web 2.0 </li></ul><ul><ul><li>RSS </li></ul></ul><ul><ul><li>Wikis </li></ul></ul><ul><ul><li>Social Bookmarking </li></ul></ul><ul><ul><li>Custom Search </li></ul></ul><ul><ul><li>Instant Messaging </li></ul></ul><ul><li>How these are being used in libraries </li></ul><ul><li>Strategies for implementing Web 2.0 tools in libraries </li></ul>
  4. 4. RSS: The antidote to information overload <ul><li>RSS is format for syndicating content on the Web. </li></ul><ul><li>Based on XML </li></ul><ul><li>Enables you to view content from different sites on a single page. </li></ul><ul><li>Many Web sites have RSS feeds these days if they have information that is updated regularly (examples: CNN , NY Times , Burlington Free Press ). </li></ul>
  5. 5. RSS lacks information about how the file should be presented.
  6. 6. How Can You Read RSS Feeds? <ul><li>Syndicated on a Website using JavaScript </li></ul><ul><li>Having new content sent to you via e-mail. </li></ul><ul><li>In an aggregator </li></ul><ul><ul><li>Web site or desktop application used for displaying multiple RSS feeds (from 2 to 2,000 and more) </li></ul></ul><ul><ul><li>Most common way of using RSS </li></ul></ul><ul><ul><li>Most people have used an RSS aggregators and don't know it (Example: MyYahoo ! ) </li></ul></ul><ul><ul><li>Popular Web-based aggregators </li></ul></ul><ul><ul><ul><li>Bloglines </li></ul></ul></ul><ul><ul><ul><li>Rojo </li></ul></ul></ul><ul><ul><ul><li>Netvibes </li></ul></ul></ul>
  7. 7. RSS Aggregator: Bloglines
  8. 8. Subscribing to RSS Feeds: Getting Started <ul><li>Choose an aggregator (Web-based or desktop) </li></ul><ul><li>Find RSS feeds for your favorite Web site (look for or ) </li></ul><ul><li>Subscribe to those feeds in your aggregator </li></ul><ul><li>Start reading! </li></ul>
  9. 9. How are libraries using RSS?
  10. 13. Dynamically Updated Subject Guide <ul><li> </li></ul><ul><ul><li>This is just an example of what you can do with RSS feeds for pushing subject-specific content. </li></ul></ul>
  11. 14. Other ways libraries are using RSS <ul><li>Subject guides </li></ul><ul><li>Journal feeds </li></ul><ul><li>RSS feeds from the ILS </li></ul><ul><ul><li>New books feeds </li></ul></ul><ul><ul><li>Search feeds </li></ul></ul><ul><ul><li>Feeds of checked-out books and holds </li></ul></ul><ul><li>RSS feeds from databases </li></ul><ul><ul><li>Search feeds </li></ul></ul><ul><ul><li>Subject bibliographies </li></ul></ul>
  12. 15. Wikis: Collaboration Made Simple <ul><li>Allows people to collaboratively develop a Web site without any tech-savvy (no HTML) </li></ul><ul><li>Like a content management system </li></ul><ul><li>Wiki = quick (in Hawaiian) </li></ul><ul><li>All community members can add to or edit the work of others </li></ul>
  13. 16. Why wiki? <ul><li>Easy to use </li></ul><ul><ul><li>Web-based </li></ul></ul><ul><ul><li>Simple syntax </li></ul></ul><ul><li>Anyone can make changes </li></ul><ul><li>Free and open source options </li></ul><ul><li>Searchable and browse-able </li></ul>
  14. 17. Criticisms of Wikis <ul><li>Disorganized </li></ul><ul><li>Too open </li></ul><ul><li>No control </li></ul><ul><li>Vandalism and spam </li></ul><ul><li>Wikis aren't for everyone. If control is a major issue with the site you're developing, then a wiki may not be right for your project. </li></ul>
  15. 18. Wikis in Practice
  16. 19. Wiki as Subject Guide
  17. 20. Wiki as Website/CMS
  18. 21. Wiki as Staff Intranet
  19. 22. Wiki as Knowledgebase
  20. 23. Other Uses of Wikis <ul><li>Conference planning </li></ul><ul><li>Collaborative document editing </li></ul><ul><li>Technology Instruction Manuals </li></ul><ul><li>Meeting management </li></ul>
  21. 24. Starting Your Own Wiki <ul><li>1. Choose wiki software </li></ul><ul><ul><li>Wiki Farms:Managed on a company’s server. Less control but easier to use. </li></ul></ul><ul><ul><ul><li>PBWiki ( </li></ul></ul></ul><ul><ul><ul><li>WetPaint ( </li></ul></ul></ul><ul><ul><li>Server software: You install it on your own server. More control and flexibility. More work involved in management. </li></ul></ul><ul><ul><ul><li>MediaWiki ( </li></ul></ul></ul><ul><ul><ul><li>PmWiki ( </li></ul></ul></ul><ul><ul><li>The WikiMatrix can help you choose the right software for your needs </li></ul></ul>
  22. 25. Starting a Wiki (cont’d) <ul><li>2. Install software to prevent spam </li></ul><ul><li>3. Seed the wiki with content </li></ul><ul><li>4. Create documentation for wiki novices </li></ul><ul><li>5. Start publicizing it! </li></ul>
  23. 26. Social Bookmarking: Making Sense of the Web <ul><li>Web-based bookmarking system </li></ul><ul><li>Users create descriptive tags for items rather than putting them in folders </li></ul><ul><li>People can see your bookmarks and you can see theirs </li></ul><ul><li>Tags make Web sites more “re-findable” </li></ul><ul><li>You can search by tags to find interesting things other people bookmarked </li></ul>
  24. 27. Social bookmarking services <ul><li> </li></ul><ul><li>furl </li></ul><ul><li>Connotea </li></ul><ul><li>CiteULike </li></ul>
  25. 28. Getting Started <ul><li>Choose a social bookmarking service </li></ul><ul><li>Download a toolbar widget for quick bookmarking </li></ul><ul><li>When you are on a page you want to bookmark, click on the widget </li></ul><ul><li>Enter the tags you want to use to describe and submit bookmark </li></ul><ul><li>Browse other people’s tags to find cool stuff </li></ul>
  26. 29. Tagging a Website is Easy!
  27. 30. What you can do with social bookmarking <ul><li>For the individual </li></ul><ul><ul><li>Remembering interesting Web sites </li></ul></ul><ul><ul><li>Keeping track of research </li></ul></ul><ul><ul><li>Finding interesting Web resources in your subject by looking at other people’s tags. </li></ul></ul>
  28. 31. Institutional bookmarking
  29. 32. Subject Bibliographies
  30. 33. Collaboratively-developed resource list
  31. 34. Custom Search <ul><li>Why make your patrons search the whole Web? </li></ul><ul><ul><li>Lots of irrelevant retrievals </li></ul></ul><ul><ul><li>Lots of garbage </li></ul></ul><ul><li>You can create a search engine that only searches the sites you tell it to. </li></ul><ul><ul><li>Only authoritative sites in a specific subject. </li></ul></ul>
  32. 35. Google CSE
  33. 38. So easy to do! <ul><li>Create an account with Google or Rollyo (or another “roll your own search” provider) </li></ul><ul><li>Create a list of URLs you want the search engine to search. </li></ul><ul><li>Embed the search on your site. </li></ul>
  34. 39. What is Instant Messaging? <ul><li>Allows a user interact synchronously over the internet with anyone in the world </li></ul>
  35. 40. Why Instant Messaging (IM)? <ul><li>Your patrons are probably using it </li></ul><ul><ul><li>Pew Internet and American Life survey on Instant Messaging </li></ul></ul><ul><ul><ul><li>more than 40% of adults in the U.S. (53 million adults) use IM regularly </li></ul></ul></ul><ul><ul><ul><li>24% of adults use IM more than email </li></ul></ul></ul><ul><li>Your patrons may access the library remotely. </li></ul><ul><li>It's free! </li></ul><ul><li>Easy to learn how to use and get up and running </li></ul><ul><li>Lightweight product compared to commercial chat options </li></ul><ul><li>Lots of success stories (list of approximately 100 libraries using IM) </li></ul>
  36. 41. Setting up IM Reference <ul><li>Register accounts </li></ul><ul><ul><li>You can use one popular service like AIM or multiple ( MSN , Yahoo , AIM, GTalk , etc.) </li></ul></ul><ul><li>Choose software (it's free) </li></ul><ul><ul><li>Popular options: GAIM , Trillian , Meebo (hint: Meebo is Web-based so no download needed) </li></ul></ul><ul><li>Determine hours of service </li></ul><ul><li>Develop policies </li></ul><ul><li>Train staff </li></ul><ul><li>Market service to patrons </li></ul>
  37. 42. You can even embed a chat interface on your Website! <ul><li>This way, patrons don’t even need an account with an IM service to chat. </li></ul>
  38. 43. Strategies for Implementing 2.0 Tools <ul><li>Avoid technolust (technology should fill a need). </li></ul><ul><li>How will this improve library services? Will patrons use it (you may need to do surveys)? </li></ul><ul><li>Involve staff at all levels in tech planning. </li></ul><ul><li>Involve IT in tech planning. </li></ul><ul><li>Play with technology! Kick the tires! </li></ul>
  39. 44. Strategies (cont’d) <ul><li>Consider the maintenance burden and sustainability of any technology. </li></ul><ul><li>Do you need a policy? </li></ul><ul><li>In marketing, focus on the functionality, not the tool. </li></ul><ul><li>Offer trainings for staff and patrons. </li></ul>
  40. 45. Any Questions? Meredith Farkas [email_address]