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Delivering Innovative Mobile Services through Your Library - Part 1

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Delivering Innovative Mobile Services through Your Library - Part 1

  1. 1. DEVELOPING INNOVATIVE MOBILE SERVICES THROUGH YOUR LIBRARY MEREDITH FARKAS http://www.flickr.com/photos/williambrawley/4310319103/
  2. 2. WHAT IS A MOBILE DEVICE? http://userpages.umbc.edu/~nohe/Indicium/Ref/RUDI_KROLLOP.JPG
  3. 3. TYPES OF MOBILE DEVICES: PDA <ul><li>Personal digital assistant </li></ul><ul><li>Originally designed for </li></ul><ul><li>organizing schedules and </li></ul><ul><li>contacts </li></ul><ul><li>Later, most could access </li></ul><ul><li>the Web </li></ul><ul><li>Many are also phones </li></ul>http://www.flickr.com/photos/williamhook/2566802657/
  4. 4. TYPES OF MOBILE DEVICES: SMARTPHONE <ul><li>Mobile phone with computing capacity and Internet access </li></ul><ul><li>Many PDAs are also smartphones </li></ul>http://www.flickr.com/photos/thegameway/5516183422/
  5. 5. TYPES OF MOBILE DEVICES: FEATURE PHONE <ul><li>Smaller form factor, much smaller screen for browsing </li></ul><ul><li>Most people who have one do not have a data plan so they don’t use the Web functionality </li></ul><ul><li>Still the most popular type of phone in the U.S. </li></ul>http://www.flickr.com/photos/hendry/2270400837/
  6. 6. TYPES OF MOBILE DEVICES: ULTRA-MOBILE PC’S/NETBOOKS <ul><li>Very small PCs with full keyboards </li></ul><ul><li>Examples: EEE PC, Cloudbook, Mini Note, Lenovo IdeaPad </li></ul>http://www.flickr.com/photos/roland/1877130857/
  7. 7. TYPES OF MOBILE DEVICES: TABLET PC <ul><li>Flat, mobile, but significantly larger than a mobile phone </li></ul><ul><li>Controlled via touchscreen </li></ul><ul><li>Some eBook readers can double as tablets </li></ul>http://www.flickr.com/photos/yto/4890652439/
  8. 8. 2010 Smartphone Sales by O/S (Source: Gartner 2/11)
  9. 9. WHY SHOULD YOU CARE ABOUT MOBILE DEVICES? <ul><li>2.05 trillion SMS messages sent in 2010 in U.S. </li></ul><ul><li>Over 302 million wireless users in U.S. (source: CITA Wireless Industry Survey, 2010) </li></ul><ul><li>32% of Americans have used a cell phone or Smartphone to access the Internet this year (source: Pew, April 2009) </li></ul><ul><li>72% of adult and 87% of teen cell phone users text message (Pew, Sept. 2010) </li></ul><ul><li>Internet-capable mobile phones will outnumber computers within the next year (Horizon Report, 2011) </li></ul>
  10. 10. WHY SHOULD YOU CARE ABOUT MOBILE DEVICES? <ul><li>The mobile device will be the primary connection tool to the Internet for most people by 2020 (source: Pew, December 2008) </li></ul><ul><li>Latinos (51%) and African-Americans (46%) use their phones to access the Internet (versus 33% of whites) (source: Pew, July 2010) </li></ul><ul><li>People in households with income less than $30,000 are increasing their mobile Internet use at faster rates than those with higher incomes (source: Pew, July 2010) </li></ul>
  11. 11. <ul><li>2011 NMC/Educause Horizon Report named mobile devices one of the major trends in education with an adoption horizon of one year or less </li></ul><ul><li>More than half of undergraduates own an Internet-capable mobile device (source: ECAR Study of Undergraduate Students and IT, 2010) </li></ul><ul><li>94% of students send and receive text messages (source: Ball State University, 2009) </li></ul>WHY SHOULD YOU CARE ABOUT MOBILE DEVICES?
  12. 12. <ul><li>WHERE EDUCATIONAL INSTITUTIONS STAND </li></ul>Source: Educause. (2009). Spreading the Word: Messaging and Communications in Higher Education. http://net.educause.edu/ir/library/pdf/EKF/EKF0902.pdf
  13. 13. ANY QUESTIONS?
  14. 14. MOBILE TRENDS
  15. 15. THE APP BOOM <ul><li>Apps - programs for smartphones </li></ul><ul><li>Games, productivity software, social networking, news, etc. </li></ul><ul><li>Some come pre-installed, most are downloaded from the Web </li></ul><ul><li>Some are free, many cost $$$ </li></ul><ul><li>Apps built for individual mobile platforms </li></ul><ul><li>Projected app revenues for 2011: $3.8 billion </li></ul>
  16. 16. IS THE APP BUST ON THE WAY? <ul><li>HTML5/CSS3/JavaScript </li></ul><ul><li>O/S agnostic </li></ul><ul><li>No downloads, no updates </li></ul><ul><li>Includes native support for media </li></ul><ul><li>Apps have to be approved by Apple and Google for their app stores </li></ul><ul><li>Google Voice was rejected by the iTunes store; they created a web app instead </li></ul><ul><li>Web apps are easier to find than native mobile apps </li></ul>
  17. 17. NATIVE APPS STILL HAVE SOME BENEFITS <ul><li>Better designed for each specific platform </li></ul><ul><li>More integrated into the device </li></ul><ul><li>Support for widgets and notifications </li></ul><ul><li>Can access hardware (GPS, camera, etc.) </li></ul><ul><li>Not slowed down as much by the Web </li></ul><ul><li>Easier to monetize </li></ul>
  18. 18. MOBILE SOCIAL SOFTWARE <ul><li>Three types </li></ul><ul><li>Social software that can be used on mobile devices </li></ul><ul><li>Social software primarily designed for mobile devices </li></ul><ul><li>Social software specifically designed for mobile devices </li></ul><ul><ul><li>Most are location aware </li></ul></ul>
  19. 20. TWITTER <ul><li>Microblogging - sharing info in 140 characters or less </li></ul><ul><li>People “follow” your Twitter stream and get your updates and that of others they follow </li></ul><ul><li>Hugely popular tool for network-building, marketing, etc. </li></ul><ul><li>Can use Web, cell phone, desktop apps, IM, etc. </li></ul>
  20. 21. 2D BARCODES http://www.flickr.com/photos/clevercupcakes/3985603967/
  21. 22. 2D BARCODES <ul><li>QR (Quick Response) codes - most common </li></ul><ul><li>Microsoft entered barcode realm with Tag </li></ul>
  22. 23. 2D BARCODES <ul><li>Scan to access information or take action </li></ul><ul><li>Pull up text </li></ul><ul><li>Dial a phone number </li></ul><ul><li>Send a txt </li></ul><ul><li>Pull up a web page </li></ul><ul><li>Pull up images or video </li></ul><ul><li>Pull up a poll or survey </li></ul><ul><li>Need a QR code reader </li></ul>
  23. 24. QR CODE DEMO http://www.youtube.com/watch?v=GOgyC8liCfg&NR=1
  24. 25. QR CODES <ul><li>Very big in Japan </li></ul><ul><li>Growing in use in Europe </li></ul><ul><li>In 2010, growth of QR code use was largest in United States </li></ul><ul><li>In U.S. mainly see on products, sometimes museums </li></ul><ul><li>Google is putting QR codes at local businesses that link to the Google Places page </li></ul>
  25. 26. QR CODE GENERATORS AND READERS <ul><li>Generators </li></ul><ul><ul><li>Kaywa </li></ul></ul><ul><ul><li>QR Stuff </li></ul></ul><ul><ul><li>i-nigma </li></ul></ul><ul><li>Readers </li></ul><ul><ul><li>Kaywa </li></ul></ul><ul><ul><li>Quickmark </li></ul></ul><ul><ul><li>i-nigma </li></ul></ul><ul><ul><li>Beetagg </li></ul></ul>
  26. 27. LOCATION-AWARE MOBILE TECHNOLOGIES <ul><li>Use GPS, compass, RFID, etc. to determine a user’s orientation to other people, places, things, etc. </li></ul>http://www.flickr.com/photos/psd/21055837/
  27. 28. RFID AND MOBILE PHONES <ul><li>Allows devices to interact over short distances </li></ul><ul><li>Rumors that future iPhones might be RFID-enabled </li></ul><ul><li>Use your phone as your library card, credit card, etc. </li></ul><ul><li>Interact with RFID-enabled objects </li></ul>
  28. 29. RFID DEMO http://www.youtube.com/watch?v=be0OjAcjx6Q
  29. 30. LOCATION-AWARE APPS: ZILLOW
  30. 31. LOCATION-AWARE APPS: AROUND ME
  31. 32. LOCATION-AWARE APPS: AAA DISCOUNTS
  32. 33. LOCATION-AWARE APPS: LOOPT
  33. 34. LOCATION-AWARE MOBILE GAMES
  34. 35. FOURSQUARE
  35. 36. OTHER WAYS OF “CHECKING IN” <ul><li>Instead of sharing location, </li></ul><ul><li>tell people what you’re watching, </li></ul><ul><li>listening to, etc. </li></ul>
  36. 37. SOCIAL RECOMMENDATION TOOLS <ul><li>Rate places local to you </li></ul><ul><li>& get recommendations </li></ul><ul><li>on what people with </li></ul><ul><li>common interests </li></ul><ul><li>recommend </li></ul>
  37. 38. ANY QUESTIONS?
  38. 39. AUGMENTED REALITY <ul><li>Blending virtual data with what you see in the real world </li></ul>http://www.flickr.com/photos/turkletom/4325703868/
  39. 40. AUGMENTED REALITY EXPLAINED http://www.youtube.com/watch?v=D-A1l4Jn6EY
  40. 41. LAYAR <ul><li>Allows developers to build layers of data on top of the live video on your phone </li></ul>
  41. 42. ACROSSAIR <ul><li>Lots of different apps built on top of this augmented reality browser </li></ul><ul><ul><li>nearby tweets </li></ul></ul><ul><ul><li>New York subway </li></ul></ul><ul><ul><li>Nearby bars </li></ul></ul>
  42. 43. YELP MONOCLE
  43. 44. TWITT AROUND
  44. 45. CAR FINDER
  45. 46. GOOGLE GOGGLES
  46. 47. THE FUTURE OF AUGMENTED REALITY? http://www.youtube.com/watch?v=tb0pMeg1UN0
  47. 48. MOBILE PRIVACY AND SECURITY ISSUES <ul><ul><li>Lots of apps broadcast your location by default (or by mistake) </li></ul></ul><ul><ul><li>Apps collecting and sharing your personal info </li></ul></ul><ul><ul><li>Cloud-based providers (like Dropbox) sharing things that were supposed to be private </li></ul></ul><ul><ul><li>May 2011 - Senate hearings on mobile technology privacy issues </li></ul></ul>
  48. 49. APPLICATIONS OF MOBILE TRENDS IN EDUCATION
  49. 50. THERE’S AN APP FOR THAT
  50. 51. APPS FOR EXPERIENTIAL LEARNING
  51. 52. OTHER USES OF MOBILE TECH IN EDUCATION <ul><ul><li>Interactive mobile textbooks </li></ul></ul><ul><ul><li>Some schools are giving out iPads and other mobile devices to students for learning </li></ul></ul><ul><ul><li>Scientific observational studies that others can contribute to </li></ul></ul><ul><ul><li>Mobile quizzes and polls in the classroom </li></ul></ul><ul><ul><li>Location-based historical data superimposed via augmented reality or linked via QR codes </li></ul></ul>
  52. 53. KEEPING UP <ul><ul><li>Mobile in education : EDUCAUSE, New Media Consortium, Campus Technology </li></ul></ul><ul><ul><li>Mobile in society : Pew Internet and American Life Project, Mobile Marketing Watch, Mobile Marketer </li></ul></ul><ul><ul><li>Library blogs : Musings About Librarianship, Handheld Librarian, Spectrum </li></ul></ul><ul><ul><li>Librarians on Twitter : libraryfuture, aarontay, griffey </li></ul></ul><ul><ul><li>M-Libraries page on Library Success Wiki </li></ul></ul>
  53. 54. QUESTIONS TO ASK BEFORE DOING ANYTHING <ul><ul><li>How many of my patrons access the Web via a mobile device? </li></ul></ul><ul><ul><li>What mobile technologies do my patrons use? </li></ul></ul><ul><ul><li>What social technologies do my patrons use? </li></ul></ul><ul><ul><li>Are any organizations my library is aligned with (municipality, University, etc.) looking to create mobile services? </li></ul></ul><ul><ul><li>What library services and collections might be most appropriate and possible to serve up via a mobile device? </li></ul></ul>
  54. 55. <ul><li>Questions? </li></ul><ul><li>Find me at </li></ul><ul><li>meredith.wolfwater.com/wordpress </li></ul><ul><li>mgfarkas (at) gmail.com </li></ul><ul><li>flickr, twitter: librarianmer </li></ul><ul><li>facebook: meredithfarkas </li></ul>Slides and links at http://meredithfarkas.wetpaint.com http://www.flickr.com/photos/trucolorsfly/2401196653/

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