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Connect with your patrons in the digital world

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presented at Mobius conference on 6/04/08

Published in: Business, Technology

Connect with your patrons in the digital world

  1. 1. Connect with Your Patrons in the Digital World Using Social Networking Tools as Outreach Bobbi L. Newman [email_address] http://librarianbyday.net
  2. 2. Why Use Web 2.0 Tools?
  3. 3. Inform
  4. 5. Connect
  5. 7. Share
  6. 9. Be where your users are
  7. 10. http://www.flickr.com/photos/samoube/170255970/
  8. 11. Right now your users can connect with you
  9. 12. http://www.flickr.com/photos/iambigred/2106009224/
  10. 14. What if you could connect with them?
  11. 15. http://www.flickr.com/photos/inkyhack/2378851847/
  12. 16. http://www.flickr.com/photos/kanaka/438417339/
  13. 17. http://www.flickr.com/photos/trucolorsfly/438068244/
  14. 18. You can!
  15. 20. Blog A website consisting of entries written in chronological order, the most recent at the top
  16. 21. Content <ul><ul><li>Services </li></ul></ul><ul><ul><li>Programs </li></ul></ul><ul><ul><li>Outreach </li></ul></ul><ul><ul><li>Special events </li></ul></ul><ul><ul><li>Operational details </li></ul></ul><ul><ul><li>Staff </li></ul></ul><ul><ul><li>Anything you want! </li></ul></ul>
  17. 22. http://blogs.uww.edu/library /
  18. 23. http://saulibrary.wordpress.com/
  19. 24. Wiki … a collection of web pages designed to enable anyone who accesses it to contribute or modify content, using a simplified markup language. … are often used to create collaborative websites and to power community websites. -wikipedia.com
  20. 25. Content <ul><ul><li>Subject guides </li></ul></ul><ul><ul><li>Links lists </li></ul></ul><ul><ul><li>Instructions </li></ul></ul><ul><ul><li>Tips & tricks pages </li></ul></ul><ul><ul><li>Tutorials </li></ul></ul>
  21. 26. http://www.library.ohiou.edu/subjects/bizwiki/index.php/Main_Page
  22. 27. http://libfye.wetpaint.com
  23. 28. Twitter Micro-blogging in 140 characters or less Asks the question – What are you doing?
  24. 29. Content <ul><ul><li>Blog posts </li></ul></ul><ul><ul><li>Flickr uploads </li></ul></ul><ul><ul><li>Closings </li></ul></ul><ul><ul><li>Special events </li></ul></ul><ul><ul><li>News </li></ul></ul><ul><ul><li>Information </li></ul></ul>
  25. 30. http://twitter.com/lurialibrary
  26. 31. http://twitter.com/askundergrad
  27. 32. Myspace Social networking site
  28. 33. Content <ul><ul><li>Library materials </li></ul></ul><ul><ul><li>Instant messaging -Ask a Librarian </li></ul></ul><ul><ul><li>Search the catalog </li></ul></ul><ul><ul><li>Information about the library </li></ul></ul><ul><ul><li>Photos </li></ul></ul><ul><ul><li>Video </li></ul></ul><ul><ul><li>Bulletins </li></ul></ul><ul><ul><li>Blog </li></ul></ul>
  29. 34. http://www.myspace.com/brooklyncollegelibrary
  30. 35. http://www.myspace.com/ucfaskalibrarian
  31. 36. Facebook Social networking site
  32. 37. Content <ul><ul><li>RSS from blog </li></ul></ul><ul><ul><li>Search catalog application </li></ul></ul><ul><ul><li>Instant messaging </li></ul></ul><ul><ul><li>Photos </li></ul></ul><ul><ul><li>Videos </li></ul></ul><ul><ul><li>Discussions </li></ul></ul><ul><ul><li>Posting updates </li></ul></ul>
  33. 38. http://www.facebook.com/pages/Coventry-United-Kingdom/University-Of-Warwick-Library/6168162503?ref=s
  34. 39. http://www.facebook.com/pages/Portsmouth-United-Kingdom/University-of-Portsmouth-Library/8313376841?ref=s
  35. 40. Flickr Social site for sharing Photos and Videos
  36. 41. What to post? <ul><ul><li>New books </li></ul></ul><ul><ul><li>Students </li></ul></ul><ul><ul><li>Staff </li></ul></ul><ul><ul><li>Screenshots </li></ul></ul><ul><ul><li>Special events </li></ul></ul><ul><ul><li>Displays </li></ul></ul><ul><ul><li>Archives </li></ul></ul>
  37. 42. http://www.flickr.com/photos/macetg /
  38. 43. http://www.flickr.com/photos/isuspecialcollectionss
  39. 44. YouTube Social site for sharing videos
  40. 45. Content <ul><ul><li>Instructional videos </li></ul></ul><ul><ul><li>Fun videos </li></ul></ul><ul><ul><li>Library tours </li></ul></ul><ul><ul><li>Campus tours </li></ul></ul><ul><ul><li>Old videos </li></ul></ul>
  41. 46. http://youtube.com/user/USDLibraries
  42. 47. http:// youtube.com/user/ISUSpecialCollection
  43. 48. Del.icio.us Social site for sharing bookmarks
  44. 49. Content <ul><ul><li>Links to Library pages </li></ul></ul><ul><ul><li>Links to campus pages </li></ul></ul><ul><ul><li>Links to external sites </li></ul></ul>
  45. 50. https://www.stanford.edu/group/ic/cgi-bin/drupal/delicous
  46. 51. http://libraries.mit.edu/help/virtualref/
  47. 52. Branding
  48. 53. Marketing
  49. 54. If You Build It, They Will Come
  50. 55. http://www.flickr.com/photos/tochis/1169807846/
  51. 56. Questions?
  52. 57. Connect with Your Patrons in the Digital World Using Social Networking Tools as Outreach Bobbi L. Newman [email_address] http://librarianbyday.net

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