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Zero Budget Blogging


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Delivered at the Brighton Chamber of Commerce to a packed crowd in July 2008.

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Zero Budget Blogging

  1. 1. “Everyone’s Blogging”
  2. 2. Libby Davy, FRSA • Stakeholder Relations • Marketing • Education • Social Media • Community Passionate about people’s potential!
  3. 3. Great Work
  4. 4. Get a Clue Be in your conversations “A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter — and getting smarter faster than most companies.” The Cluetrain Manifesto “Markets are conversations.” FREE at “Conversations among human beings sound human. They are conducted in a human voice.”
  5. 5. Time to be human
  6. 6. We think better, together
  7. 7. “We Think” video on
  8. 8. Social Media
  9. 9. Why blogging? • Attention & search • Engagement & participation • Reflection & knowledge • Community & collaboration • Fun & creative expression!
  10. 10. Power of Blogs “It is remarkable what a smart individual with passion can do with a blog. People have blogged their way to dream jobs (and book deals) through the ideas they express. Rock bands have built loyal followings and gained record contracts. Political candidates have broken out of the pack. And companies have competed effectively even against much larger, better-funded players.” – David Meerman Scott in “The New Rules of Marketing & PR” “Information often spreads faster through blogs than via a news service. No form of viral marketing matches the speed and efficiency of a blog… (blogging) is the best way to secure a high Google ranking…the shortest, cheapest, fastest, and easiest route to a prominent Google ranking is to blog often. We named this book Naked Conversations because of our belief that authenticity is the core value that makes blogging such a new and different way for business to communicate. If authenticity is the defining feature of blogging, then credibility is its benefit.” – Robert Scoble & Shel Israel in “Naked Conversations”
  11. 11. Be real. Be authentic.
  12. 12. Local Blogging Talent • Ethical • Great community - loyal, engaged • Top google ranking • Well integrated - website / newsletter • Multiple authors - including Brides • Posting regularly
  13. 13. How to Blog • Learn • Play & connect - make a blog, eg. Tumblr • Read blogs - - comment on blogs - • Build & integrate - choose your tools • Plan - audience - Wordpress, Blogger, etc - integrate or blogsite, eg. - goals > link to biz goals - maintenance - contributors - topics • Evaluate Analytics, - eg. Google - frequency Feedback, search ranking. • Learn
  14. 14. No time? You need a plan.
  15. 15. Your Turn Why Blog? Why Not? • Brainstorm 3 good reasons to blog - specific to your enterprise • Name at least one obstacle. How could you get over it? • Share with another person
  16. 16. Your Turn Stakeholders / Audience • The first audience for your blog is you! • Who else would you want your blog to interest / inform / inspire? • Draw it like a mind map Example from University of Sussex bespoke training • Discuss with someone
  17. 17. New blog in 5 min
  18. 18. • We Think - Charlie Leadbetter • Naked Conversations - Scoble & Israel • The Rules of Marketing & PR - Meerman-Scott Keep learning?
  19. 19. Want a copy? Subscribe to our blog