2. Effective Display Advertising
About Us
Founded in 2006, Matomy Media is a global display advertising company covering the digital marketplace
from all angles; display, mobile, social, video and search.
With the latest technology, High-performing media, and a fresh approach to enhancing user experiences,
Matomy Media aims at meeting wide-ranging marketing objectives for advertisers worldwide.
Our global reach of over 35 billion monthly impressions and over 200 million unique users each month
extends into key countries across Europe, North America and emerging markets.
Matomy Media is a division of Matomy Media Group.
Berlin
London
Moscow
Amsterdam
Denver Madrid
Mexico City
Tel Aviv
Sao Paulo
Matomy Media Local Branches
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3. Direct Relationships With Premium Media Partners
The foundation of our media is built upon our direct relations with the premium publishers we carefully
select. Our vast network of global, high-quality, and directly managed media partners gives us access to
more than 1000 sites from over 80 countries.
Our publisher reach covers more than 30 channels, offering marketers additional relevance and context
to their campaigns and providing reliable and effective media management.
Trading and Real-Time Media Buying Expertise
Our publisher relationships are augmented by our unrivaled buying power within ad networks, exchanges and SSPs.
Real-time bidding capabilities to win only desired impressions
Targeting to make sure the value of each impression is extracted and ensures ROI
Verification system that constantly monitors ad placements, keeping them relevant and safe
Brand Safety Controls and Management
Achieving our customer’s goals is at the forefront of our activity.
With a set of incorporated technologies and processes called the Matomy Media Quality Suite, we are able
to ensure our customers’ brand is always safe-guarded.
The Vetting Process
We integrate manual processes with state-of-the-art technology, to make sure only high quality websites
with engaging, meaningful and aesthetically presented content are qualified to enter our network.
Verification System
Our in-house technology verifies the location of our customers’ ads, confirming that each impression is
served in-line and according to your media plan.
Safety Net
In partnership with Vexigo, we developed a semantic targeting solution that provides a live firewall to
continuously detect offensive placements, ensuring our customers’ ads are only placed on pages with
suitable content.
Our recent recognition from the Interactive Advertising Bureau (IAB) supports our credibility and commitment
to upholding guidelines, standards and best practices.
02 * Matomy Media, April 2011
4. Monthly Global Reach Stats
United States 2,575,965,000 Colombia 368,354,000
Spain 1,823,385,000 Indonesia 352,799,000
France 1,697,642,000 Chile 313,225,000
Italy 1,240,545,000 Peru 309,459,000
Mexico 1,208,552,000 Russian Federation 302,395,000
Brazil 1,157,463,000 Netherlands 283,138,000
Germany 1,016,895,000 Egypt 268,261,000
Canada 822,620,000 Poland 265,382,000
United Kingdom 782,515,000 Belgium 254,996,000
India 720,636,000 Sweden 244,744,000
Turkey 642,702,000 Eastern Europe 243,550,000
Philippines 525,840,000 Romania 239,130,000
Argentina 496,854,000 Asia – Other 200,639,000
Saudi Arabia 377,376,000 Finland 199,699,000
Africa – Other 374,764,000 Thailand 35,869,400
* Matomy Media, December 2011
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5. Remarketing and Audience-Based Media Buying
We use the latest technology to target your audience and engage them with your campaign.
Understanding a user’s web-surfing activity, the content they browse and their demographic,
psychographic and geographical location means we can effectively target any audience.
Matomy Media offers the following audience targeting methodologies to match our customer’s
marketing objectives:
Behavioral Targeting
(First and third-party
data providers)
Demographic Retargeting
Targeting (Personal and
non- personal)
Channel Analysis and
Targeting Campaign
Optimization
Geographical
Targeting
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6. Dynamic Pricing Tailored to Each Campaign
We understand that every advertiser is different, and our goal is to create an individual, flexible, and
profitable plan of-action.
dCPM
Price varies from bid to bid depending on the predicted value of each individual impression, maximizing
your cost efficiency.
CPM-A
Pay on a CPM basis while we optimize the campaign toward meeting your CPA goal for the designated action.
CPM, CPC
We offer fixed, impression-based and click-based pricing.
CPL, CPA
Gain exposure while paying only for performance (lead or sale).
Analysis and Campaign Optimization
By both automatically and manually monitoring our customers' campaign, we are able to optimize each
creative and placement with precision to continually improve any KPI, be it awareness, favorability,
purchase intent or conversions.
Dedicated service on every level
Our teams of highly experienced account managers specialize in different industries to provide our
customers with strategic and tactical insights into their campaigns
Support customers from conception to the execution of a campaign
Manage an on-going optimization process
An in-house creative team which provides consultation, production and optimization of your creative
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7. Case Study
Advertiser: BetClic
Industry: Entertainment
Advertiser Overview
BetClic is a leading online gaming operator of sports, poker, casino and horse-race betting in Europe. It
provides a locally-tailored, convivial, easy-to-use offering, focused on sporting passion and covers all
major sporting events across Europe and the world.
Objectives
Betclic sought to broaden their active user base, mainly male 25 to 45-year-olds, in seven specific
European countries.
Strategy
Our Entertainment expert Account Managers thoughtfully built a media plan across Matomy Media's
own network of top display publishers as well as our DSP and SSP partners, using both geo-targeting
and audience segment targeting to match various display ads with the consumer's language, location,
and interests. Chosen target channels were finance & business news, video sites, and sports sites. An
ongoing monitoring and optimization processes were managed according to campaign objectives
throughout the whole campaign period to identify the highest performing media source, using different
metrics such as click-through rates, leads, and conversions.
Results
High effectiveness
New active users Matomy Media increased ten times the number of
CPA
monthly new active users since the beginning of
New active users
the campaign
CPA
Improved efficiency
Matomy Media's well-executed media plan
allowed an exceptional decrease in Cost Per
Action throughout the campaign, enabling Betclic
Month 1 Month 2 Month 3
to spend 60% less on each new user
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