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Adv 492 chen hsiu liao


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Adv 492 chen hsiu liao

  1. 1. Papa John’s Pizza By Chen-Hsiu Liao
  2. 2. Company Analysis Papa John’s is a renowned brand among pizza lovers worldwide. The third largest pizza company in the world, and current estimates show this company has an annual revenue of $500,000 to $1 million and employs a staff of approximately 10 to 19. It usually offer: Athens Pizza, Veggie Pizza, Pizza Party and Fast Pizza Delivery.
  3. 3.  Papa John’s Pizza is the third largest take-out and delivery pizza restaurant chain in the United States, originating from Kentucky, behind Pizza Hut and Domino’s Pizza. Papa John’s slogan is “Better Ingredient. Better Pizza.” Internationally, there are over 3,300 Papa John’s establishments, including over 2,600 in the U.S. and more than 500 in over 30 other countries.
  4. 4. Goals Reaching out to potential customers -Online ordering now available -Sending out ads and coupons in mail Sponsorships to advertise more Develop good relations with customers to keep them coming back Increase Net Sales Making new products
  5. 5. Facebook and Twitter for Papa John’s Social Network is a great resource for generating brand awareness and can be a create interception building the relationship with the consumers for business. It is becoming popular amongst various age from 10 to 65 demographics (Almost all over the world) Facebook and Twitter are the social network, which can be using for: -Communication with customers -Promote the products, contest and events - Increase consumer’s engagement with the brand of Papa John’s -Check the rating of the products and services Finding new customers - Facebook can provides an opportunity to find consumers you may have not otherwise discovered.
  6. 6. Facebook & Twitter for Papa John’s Now Papa John’s, the third-largest pizza company globally, is launching a social- media campaign at its Facebook site, and it’s called “Papa’s Specialty Pizza Challenge,” the campaign asks its fans to suggest a new pizza recipe. Incentives abound. The winner gets free pizza for life, a cut on sales proceeds of the winning recipe plus $1,000 to help market the new pizza during the month the finalists compete to see which taste the public likes best. Both of the Facebook & Twitter can let’s customers leave their “Feedback” directly. The social network is the very important source for customer and company to offer suggestions for improvement.
  7. 7. Papa john’s Pushing Smartphone Sale Papa John’s make through mobile devices, launching mobile banner ads that direct customers to the company’s site, where they can order delivery or carry-out Papa John’s had more than $20 million in sales through mobile ordering in 2010 and was the first pizza company to surpass $2 billion in cumulative online ordering sales, also in 2010. Many of the sales come through Apple Incs popular iPhone and iPad, or smartphones operating on Google Incs Android system.
  8. 8. Searching Engine Optimization It is a onlinetraffic strategy, optimizing different kind of brand and store, so that Google and Bing and Yahoo send you thousands of visitors per day, free of charge. You rush off to do your keyword research, and you find a few phrases that are bringing in massive amounts of traffic." (Hines). Searching for Papa John’s:  Papa John’s Store  The closest store  Rating of service  Different kind of promotion
  9. 9. Online Food & Beverage Blog A Food & Beverage blog includes many different kind of information on food, and it can not only tell customers what’s the different between Pizza Hut and Papa John’s, but also can even tell which store of Papa John’s pizza taste better. FoodEexpert’s opinion on the pizza.
  10. 10. Evaluating Papa John’s can use the social network to make sales, marketing, public relations or executive level connections. Online Survey: Also keep consumers’ positive feedback, and correct the negative feedback. Google AdWords: The accurate keyword can promote ads in the top and to the right of search results. 25% of online searchers will click ads. Google Alerts: allows you to monitor specific keywords on the Web and receive messages when these phrases are being used.