1. 4. CREATIVITY &
(DIS)CONTENT
Advertising &
Marketing Tribe
EVERY SECOND TUESDAY
2.30PM, CMI
ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE

2. A short presentation on the need for brand models and a hands on
workshop part creating your own one.
1. SESSION – MAY 14 – CREATE A SIMPLE BRAND MODEL
2. SESSION – MAY 28 – HOW TO GET MORE TRAFFIC
3. SESSION – JUNE 11 – CREATE A COMMUNICATION STRATEGY
4. SESSION – JUNE 25 – HOW TO MONITOR YOUR CAMPAIGN
5. SESSION – JULY 9 – CREATIVITY & CONTENT CREATION
6. SESSION – JULY 23 – HOW TO BE GOOD IN SOCIAL MEDIA
Tuesdays, 2.30-3.30, CMI, Santiago Auditorium
TIME AND MEETING POINT
Liane
&
Rob
David
Liane
&
Rob
Pedro
&
Liane
Rob.
Tbd.
Speaker/Moderator
A case study with YoungEntrepreneur's StartUp of the Month: Glampinghub. What they did to
get traffic and customers. After: Idea session & sparring with attending Start-ups.
What you need to measure, how you can measure it and how to build
a free brand & campaign monitoring tool online.
Why Creativity is important, Examples for creative content, How to get
creative content done yourself or by others.
Presentation about the essential parts of a Communication Strategy.
After: Sparring on existing strategies from attending Start-ups.
Social Media/Facebook content Strategy, possibilities and tips on
great Social Media practice.
OUR SCHEDULE:
ROB MARTIN MURPHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
ROB MARTIN MURPHY & LIANE SIEBENHAAR @START-UP CHILE

3. NO ONE GIVES A
______ ABOUT
YOU.
ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE

4. ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
They
are
too
busy
living
their
lives…

5. ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
They’re
consuming
and
crea=ng
what
really
interests
them:

6. ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE

7. ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE

8. INDIFFERENCE
=
OPPORTUNITY
ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE

9. BE USEFUL.
BE ENTERNTAINING.
ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE

10. WHAT IS YOUR
POINT OF VIEW ON
THE WORLD?
ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE

11. SOCIALZILLA.
PLATFORMANIA.
ENTERTAINMENTAL.
ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE

12. ART COPY CODE
ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE

13. IDEAS THAT ARE
CONTENT vs IDEAS
THAT CREATE
CONTENT.
ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE

14. CREATE AT THE
SPEED OF
CULTURE.
ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE

15. OVERESTIMATE
YOUR
AUDIENCE.
ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE

16. DON’T SAY.
DO.
ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE

17. SIGNAL
.VS.
NOISE
ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE

18. THINK
WRONG.
ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE

19. ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
When
do
you
know
you’re
doing
it
right?

20. RESOURCES
ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE