Fresco

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Fresco

  1. 1. FRESCO<br />By Liana Khalaf & AniBezdikian<br />
  2. 2. About Fresco<br />Fresco provides<br /><ul><li>Artwork
  3. 3. Digital art
  4. 4. Photography
  5. 5. Design</li></ul>Facilities:<br /><ul><li>Emails
  6. 6. Chats</li></li></ul><li>Competition<br />Direct competitors:<br /><ul><li>Deviantart.com
  7. 7. Shutterstock.com
  8. 8. Stormartist.com</li></ul>Core competency: updating the website very frequently and allowing members to competewith viewers as judges to announce the winner<br />
  9. 9. Mission / Vision<br />Mission: “We will provide humankind with the rights to exhibit their artwork without fear of robbery.”<br />Vision: “To create a safe and assured community for our users, in order for them to share their artwork.”<br />
  10. 10. Audience<br />Ideal visitor:<br /><ul><li>Open minded
  11. 11. Huge sense of originality
  12. 12. Open to criticism</li></ul> Content:<br /><ul><li>User generated</li></ul>The professionals hired, whose main goal is to keep track of all the new submissions they receive every minute, will add new content; Fresco will be updated every 2 hours. <br />
  13. 13. Functionality<br />There will be a number of skilled web-designers and computer engineers who will ensure the smooth functionality of the portal.<br />Security is one of our main concerns, we would like our users to feel protected no matter what their opinion, after all everyone’s unique and entitled to a distinct opinion.<br />The website will be evaluated by the number of members <br />
  14. 14. Web Strategy<br />The best things in life are simple<br />Plain so as not to distract from the artwork<br />Unlike main competitors not forum-based<br />User-generated<br />
  15. 15. Situation Analysis<br />Strengths: flexible to target market, organized & managed by a team of experts, plain user interface<br />Weaknesses: time against developed competitors, difficult to develop loyal consumers<br />Opportunities: User research, untapped art styles<br />Threats: Advertising<br />
  16. 16. Goals<br />To establish an effective medium between artists and potential buyers online without the threat of chaos.<br />To develop a loyal database of users.<br />To the number one choice for both artists and buyers as an online communication platform.<br />
  17. 17. Objectives<br />To earn at least 5% profit within the first year, despite start up costs.<br />To increase user database at a steady rate of at least 10% per annum.<br />To own at least 30% of market share within the first five years.<br />
  18. 18. Marketing Strategy<br />Business & Revenue: For-profit, ad space & artwork (Pay Pal)<br />Target Market Strategy: Young, innovative & creative<br />Differentiation & Positioning: User-generated & organization<br />
  19. 19. Thank You for Your Time<br />

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