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ASU PRSSA 9-27-11

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ASU PRSSA 9-27-11

  1. 1. Liam O’Mahony, MBA, APR www.twitter.com/LiamTOMahony www.liamomahony.wordpress.com
  2. 2. Conference Etiquette & Efficiencies <ul><li>Review program / agenda thoroughly well in advance; make your primary session selections the night before. </li></ul><ul><li>Split up to maximize educational value among your group. Do not attend the same sessions where possible; you can socialize in between and at end of day. </li></ul><ul><li>If a session’s content is not compelling or helpful to your knowledge or speaker’s presentation is poor, leave quietly and explore other sessions. </li></ul><ul><li>Take any handouts or materials available in each session, whether you arrive late or leave early. </li></ul><ul><li>Keep a folder of all takeaways for your own future reference or sharing with peers who weren’t able to attend. </li></ul>
  3. 3. Information Gathering & Meetings <ul><li>When meeting with PR practitioners from agencies or organizations you are interested in, ask for a quick 15-minute information interview over the phone or 20-30 minutes in person. </li></ul><ul><li>Inquire about shadowing contacts or their colleagues in positions that interest you. In an hour, you can learn a lot. </li></ul><ul><li>At conferences, ask more senior attendees about trends and past conference experiences or tips. </li></ul><ul><li>Don’t ask about job opportunities; instead highlight recent projects or accomplishments or what makes you unique while still exercising humility. </li></ul>
  4. 4. Business Card Formatting <ul><li>When searching for job or in-between positions, consider yourself a freelancer or entrepreneur. </li></ul><ul><li>Create a title for yourself such as – Public Relations Practitioner, Freelance Writer, Communications Specialist. </li></ul><ul><li>Make concise professional business cards with succinct contact information. </li></ul><ul><li>Consider adding “PRSSA Member” or “Cronkite School Alumnus” </li></ul><ul><li>Until you land first job, consider adding PRSA / ASU Cronkite logos to show affiliation & accomplishments . </li></ul><ul><li>Include LinkedIn profile link and any career-related publishing site or blog that you maintain regularly. </li></ul><ul><li>Only include Twitter handle if you use it completely for career and industry-focused posts! </li></ul>
  5. 5. Resume Refinements & Categories <ul><li>Check out various formats of mentors, instructors and experienced PRSA professionals to get a feel for the most effective way to organize your education, work experience and credentials. </li></ul><ul><li>Include separate “bucket categories” for special events, published writing, associations, awards and software experience. </li></ul><ul><li>Include any volunteer work or philanthropic activities. </li></ul><ul><li>Include any educational courses or certifications outside of your college degree. </li></ul><ul><li>As you progress in career, remove any non-PR jobs (i.e. Starbucks barista, restaurant server, retail rep.) </li></ul>
  6. 6. Writing/Creative/PR Portfolio Preparation <ul><li>Keep any published writing samples in a folder and make copies for your developing portfolio. </li></ul><ul><li>Seek out freelance writing opportunities with community newspapers and local magazines. </li></ul><ul><li>Make PDFs, JPEGs, etc. for any articles, PR writing samples or creative projects. </li></ul><ul><li>Select your best 5-7 work samples for initial portfolio. </li></ul><ul><li>Invest in a nice professional portfolio (Michael’s or Office Depot - $10-$30 average). </li></ul><ul><li>Back up all of your career files (resume, references, cover letter, portfolio) on a flash drive and keep with you. </li></ul><ul><li>Consider a Wordpress or other publishing platform to host your professional profile and portfolio. </li></ul>
  7. 7. General Career & Networking Tips <ul><li>Keep a binder/folder with plastic sleeves for business cards </li></ul><ul><li>Always follow through or thank any contacts or mentors that helped you or provided insights or counsel </li></ul><ul><li>Sign up for free enewsletters (PRSA, IABC, magazines, etc) </li></ul><ul><li>Check web site for speakers/events that appeal to you </li></ul><ul><li>Always have paper and pen for events, luncheons, speaking engagements </li></ul><ul><li>Read national and local business magazines </li></ul><ul><li>Share contacts, ideas & publications with peers, coworkers  Reciprocation is good KARMA! </li></ul><ul><li>Be a versatile, organized project manager & generalist </li></ul><ul><li>Be flexible, humble and embrace new roles and tasks </li></ul>
  8. 8. Job Prospecting - Avenues to Consider <ul><li>University Sports Info or Marketing Department </li></ul><ul><li>Shadow a mentor or colleague in a large corporation, agency or sports team (ask to see press areas). Inquire about shadowing colleagues in other divisions, facilities, partner organizations to learn other skills. </li></ul><ul><li>Volunteer for PR at special events, races, fundraisers for non-profits, healthcare, etc. </li></ul><ul><li>When visiting hometown or other cities, seek information meetings with local PRSA, IABC members. </li></ul><ul><li>Check local association job bank. </li></ul><ul><li>Read the Phoenix Business Journal every Friday (get it at the library if you can’t order a subscription; or read general news online) </li></ul>
  9. 9. On the Job -> Professional Development <ul><li>Seek budget for professional memberships, industry publication subscriptions, conference attendance opportunities. </li></ul><ul><li>Mentoring can be a 360-degree process – you may have software knowledge and industry trend information that your supervisors lack. </li></ul><ul><li>Consider evening classes (i.e. design, web, finance) or consider </li></ul><ul><li>grad school. </li></ul><ul><li>Consider APR (PRSA) and ABC (IABC) professional certifications after several years of experience. </li></ul>
  10. 10. Expand MarComm Discipline Knowledge <ul><li>Project Management with other departments </li></ul><ul><li>Web site content, design, functionality </li></ul><ul><li>Advertising processes, vendor management </li></ul><ul><li>Marketing planning, strategies and software </li></ul><ul><li>Customer service procedures, training, supervising </li></ul><ul><ul><li>Versatile = Valuable -> Proven Asset </li></ul></ul>

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