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Social Media  Measurement thatActually Helps Decision        Making      Liam Copeland                      1
Value of Followers                     12
Facebook Insights
SocialBro
EdgeRankChecker
TwtrLand
Using Google URL Builder, attach campaign codes to your linksbefore truncating in bit.ly. You can then track visitors that...
Create Advanced Segments in GA to better analyze social (orother referrer) traffic. Currently the Social section included ...
Set Goals and Funnels totrack conversions on-site
Measuring Social Media to track Conversions
Measuring Social Media to track Conversions
Measuring Social Media to track Conversions
Measuring Social Media to track Conversions
Measuring Social Media to track Conversions
Measuring Social Media to track Conversions
Measuring Social Media to track Conversions
Measuring Social Media to track Conversions
Measuring Social Media to track Conversions
Measuring Social Media to track Conversions
Measuring Social Media to track Conversions
Measuring Social Media to track Conversions
Measuring Social Media to track Conversions
Measuring Social Media to track Conversions
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Measuring Social Media to track Conversions

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2012 BlogWorld New Media Expo presentation condensed for internal meeting

Published in: Business
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Measuring Social Media to track Conversions

  1. 1. Social Media Measurement thatActually Helps Decision Making Liam Copeland 1
  2. 2. Value of Followers 12
  3. 3. Facebook Insights
  4. 4. SocialBro
  5. 5. EdgeRankChecker
  6. 6. TwtrLand
  7. 7. Using Google URL Builder, attach campaign codes to your linksbefore truncating in bit.ly. You can then track visitors that come directly from your post-campaigns through funnels and conversions.
  8. 8. Create Advanced Segments in GA to better analyze social (orother referrer) traffic. Currently the Social section included in GA isn’t great…
  9. 9. Set Goals and Funnels totrack conversions on-site

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