Concept of charity foundation


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Concept of charity foundation

  1. 1. Proposal of Charitable Foundation Project Prepared by Autograf Communications
  2. 2. Contents <ul><li>Goals & Objectives for Autograf Communications </li></ul><ul><li>Background research </li></ul><ul><li>Conclusions from the Background Research </li></ul><ul><li>The Charitable Foundation </li></ul><ul><ul><li>The Structure of the Charitable Foundation </li></ul></ul><ul><ul><li>Organizational Identity & Managerial Policy </li></ul></ul><ul><li>Promotion of the Charitable Foundation </li></ul><ul><li>Fund Raising Programs </li></ul><ul><ul><li>Ideas for Fund Raising Programs </li></ul></ul><ul><ul><li>Target Audience </li></ul></ul><ul><ul><li>Targeting the Primary Groups of Audience </li></ul></ul><ul><li>Next Steps </li></ul>
  3. 3. Goals & Objectives for Autograf Communications <ul><li>Set up a nonprofit organization for charitable purposes </li></ul><ul><ul><li>Legally establish the Charitable Foundation that seeks to help indigent sectors of population in Ukraine </li></ul></ul><ul><ul><li>Create organizational identity, policy of its activity as well as managerial and communications strategies </li></ul></ul><ul><ul><li>Hire a Manager to take on administrative and representative responsibilities of the Charitable Foundation </li></ul></ul><ul><li>Develop fund raising program </li></ul><ul><ul><li>Elaborate sponsorship proposals </li></ul></ul><ul><ul><li>Make up a database of prospective sponsors </li></ul></ul><ul><li>Provide communications, marketing and organizational support to the Foundation and its initiatives </li></ul>
  4. 4. Background Research* <ul><li>There are about 700 charitable organization in Ukraine </li></ul><ul><li>Major spheres of their activity are the following: </li></ul><ul><ul><li>Social Protection – 69% </li></ul></ul><ul><ul><li>Health Care – 49% </li></ul></ul><ul><ul><li>Education & Human Rights – 48% (each) </li></ul></ul><ul><ul><li>Development of Culture – 40% </li></ul></ul><ul><ul><li>Democratic Reforms – 31% </li></ul></ul><ul><li>The most popular foundations are: </li></ul><ul><ul><li>“ Ukraine 3000” (patronized by Kateryna Yuschenko) </li></ul></ul><ul><ul><li>“ Vidrodzhennya” Foundation </li></ul></ul><ul><ul><li>“ Children of Chornobyl” </li></ul></ul><ul><ul><li>Foundation of Renat Akhmetov </li></ul></ul><ul><ul><li>Foundation of Victor Pinchuk </li></ul></ul><ul><li>There is a public organization “Meet your Dream” (patronized by Yevgenia & Sean Karr) </li></ul><ul><ul><li>The major activity of the organization is to make Children’s dreams come true. </li></ul></ul><ul><ul><li>The organization was established in 2007 </li></ul></ul><ul><ul><li>It is famous with its charitable music festivals “Meet you Dream” </li></ul></ul>*All numbers that are given in Background Research Section are taken from Sociological research conducted by the Ukrainian Forum of Philanthropists in 2008
  5. 5. Background Research <ul><li>As it is seen from the graph some </li></ul><ul><li>social sectors that require help </li></ul><ul><li>do not get it. </li></ul><ul><li>They are the following: </li></ul><ul><li>children with physical disabilities </li></ul><ul><li>children with life threatening diseases </li></ul><ul><li>students </li></ul><ul><li>talented children, etc. </li></ul>
  6. 6. Background Research The figures show that the most popular activities of charitable organizations are consulting and charitable events 16 Political research 21 Legal initiatives 26 Internship 26 Support of informational resources and consultancies 31 Technical support of health care, educational, social organizations 44 Social, medical, psychological reabilitation 46 Social support 46 Research 54 Education 57 Lobbying 57 Monitoring & evaluation 57 Development & production of informational and educational materials 66 Charitable events (charitable concerts, fairs , auctions , tele&radio marathons ) 71 Consulting % Activities
  7. 7. Background Research The data given in the graph shows the most profitable source of fundraising are commercial organizations and grants from International Organizations. This will help elaborate fundraising program for the Charitable Organization
  8. 8. Conclusions from the Background Research <ul><li>Taken into consideration the date received from the secondary research we can come to the following conclusions that effect the concept of Charitable Foundation: </li></ul><ul><ul><li>The Foundation should direct its activity to help of children with physical disabilities and life threatening diseases since there is no evidence that any other Foundation provides similar help. </li></ul></ul><ul><ul><li>As there is a public organization that makes children’s dreams come true, there is no sense to replicate the activity. The Foundation is to seek for another opportunity to help children. This opportunity will position the Foundation and help to differentiate among others that help children. </li></ul></ul><ul><ul><li>Among the activities that charitable organization undertake charitable events are the most popular that make these initiatives less noticeable and valuable both for the publics and mass media that do not want to cover festivals and other mass events from issue to issue. Here it is important to consider that coverage in media is the driving factor that force commercial organization donate and help charitable foundations. So the Foundation is to direct its actions on the less popular activities among Foundations such as education and internship. </li></ul></ul><ul><ul><li>To gain positive image and popularity among prospective sponsors the Foundation is to conduct mass initiatives aimed at education of the public or internship & education of children. Examples, </li></ul></ul><ul><ul><ul><li>Charitable Program for Talented Children with physical disabilities and life threatening diseases </li></ul></ul></ul><ul><ul><ul><li>Social Educational Program of a Disease Prevention (for example, infantile cerebral paralysis) </li></ul></ul></ul>
  9. 9. The Charitable Foundation <ul><li>The Foundation is an All-Ukrainian nonprofit public corporation organized for charitable purposes and designed to provide material and psychological support to children with physical disabilities and/or life threatening diseases primarily by fulfillment of their health care or educational needs </li></ul><ul><li>The organization leads its activity in the sphere of </li></ul><ul><ul><li>Social Protection and Education (or Health Care) </li></ul></ul><ul><ul><li>Education & Human Rights </li></ul></ul><ul><li>There are the following activities the Foundation undertakes </li></ul><ul><ul><li>Education & Internship </li></ul></ul><ul><ul><li>Development & Production of informational and educational materials </li></ul></ul><ul><ul><li>Charitable events (?) </li></ul></ul>
  10. 10. The Structure of the Charitable Foundation Supervisory Board Management Board Executive Manager (Director) Members to the Board are to be elected from representatives of commercial organizations or individuals interested in participation in the initiative The executive manager is to be hired Team of Volunteers Volunteers can be found in various Universities through Departments that support students
  11. 11. Organizational Identity & Managerial Policy <ul><li>The organization’s identity is to be designed in accordance with the concept chosen for the Foundation </li></ul><ul><ul><li>Name, logo, slogan </li></ul></ul><ul><ul><li>Mission </li></ul></ul><ul><ul><li>Vision </li></ul></ul><ul><ul><li>Principles of activity </li></ul></ul><ul><ul><li>Code of Conduct (optional) </li></ul></ul><ul><ul><li>Web site </li></ul></ul><ul><li>Managerial Policy is to be developed to secure the most effective operations of the Foundation i.e. target the goals of the organization </li></ul><ul><ul><li>Define goals & objectives of the Foundation’s activity </li></ul></ul><ul><ul><li>Develop directions of activities of the Foundation </li></ul></ul><ul><ul><li>Outline strategic partners that can be supportive to the initiative (both organizations and individuals) </li></ul></ul><ul><ul><li>Elaborate necessary budget for the Foundation to be successfully operate </li></ul></ul><ul><ul><li>Prepare fundraising program to effectively reach objectives of the Foundation </li></ul></ul><ul><ul><li>Develop a program of the Foundation’s promotion & marketing </li></ul></ul><ul><ul><li>Identify possible opportunities for the Foundation development </li></ul></ul>
  12. 12. Promotion of the Charitable Foundation <ul><li>As the Charitable Foundation is a start up, it is not popular on the “charitable market” and does not have either positive image or properly shaped reputation the best ways to promote it are </li></ul><ul><ul><li>Develop a web site, which is expected to be our major communication tool for the Foundation </li></ul></ul><ul><ul><ul><li>Promotional plan for the web site ( ad words, yandex, google, etc.) </li></ul></ul></ul><ul><ul><ul><li>Cross linking and banners exchange </li></ul></ul></ul><ul><ul><li>Successfully implement the first charitable program. It will help develop the Foundation in future as well as create desirable reputation and ease (attract) sponsors and donors </li></ul></ul>
  13. 13. Fund Raising Programs <ul><li>Taking into account that the Foundation does not have any Authorized Capital and does not provide any commercial activity the Fundraising activity is the key source where the organization can get any funding for its social and charitable initiatives </li></ul><ul><li>Fund raising activity can be of different types: </li></ul><ul><ul><li>Grants from International (local) organizations </li></ul></ul><ul><ul><li>Sponsorships from commercial organizations </li></ul></ul><ul><ul><li>Donations from individuals </li></ul></ul><ul><ul><li>Partnership with organizations that can help in seeking funds </li></ul></ul><ul><ul><li>Charitable events: </li></ul></ul><ul><ul><ul><li>Concerts </li></ul></ul></ul><ul><ul><ul><li>Theater performances </li></ul></ul></ul><ul><ul><ul><li>Art auctions </li></ul></ul></ul>
  14. 14. Ideas for Fund Raising Programs <ul><li>The Charitable Foundation is a nonprofit organization designed to provide educational support to talented children with physical disabilities and life threatening diseases preliminary by financing their education or secure related internship in the Ukrainian educational institution </li></ul><ul><li>The Charitable Foundation is a nonprofit organization designed to provide informational (educational) support to the public to provide awareness among parents how to prevent a child’s disease (for example, infantile cerebral paralysis) </li></ul>
  15. 15. Target Audience <ul><li>Primary audience </li></ul><ul><ul><li>Children with physical disabilities and life threatening diseases that have talents in drawing, music, sculpting, etc. </li></ul></ul><ul><ul><ul><li>Aged of 5-16 </li></ul></ul></ul><ul><ul><ul><li>Children from orphans or poor families </li></ul></ul></ul><ul><ul><li>Parents that have such children </li></ul></ul><ul><li>Secondary audience </li></ul><ul><ul><li>Commercial organizations </li></ul></ul><ul><ul><li>Individuals who can donate </li></ul></ul><ul><ul><li>Celebrities (artists, musicians, designers) </li></ul></ul><ul><li>Partners </li></ul><ul><ul><li>Governmental Authorities </li></ul></ul><ul><ul><li>Educational Institutions </li></ul></ul><ul><ul><li>Art organizations (galleries, museums, libraries, etc) </li></ul></ul><ul><li>Mediators </li></ul><ul><ul><li>Mass media </li></ul></ul><ul><ul><li>Celebrities </li></ul></ul><ul><ul><li>Charitable associations </li></ul></ul><ul><li>Primary audience </li></ul><ul><ul><li>Young families that plan to have babies </li></ul></ul><ul><ul><li>Young women from 18-35 that plan to have babies </li></ul></ul><ul><ul><li>Families of young women from 18-35 </li></ul></ul><ul><li>Secondary audience </li></ul><ul><ul><li>Families that have children with such disabilities </li></ul></ul><ul><ul><li>Children with such disabilities </li></ul></ul><ul><ul><li>Young successful people who have such disabilities </li></ul></ul><ul><li>Sponsors </li></ul><ul><ul><li>Commercial organizations </li></ul></ul><ul><ul><li>Individuals who can donate </li></ul></ul><ul><li>Partners </li></ul><ul><ul><li>Governmental Authorities </li></ul></ul><ul><ul><li>Health Care Institutions </li></ul></ul><ul><li>Mediators </li></ul><ul><ul><li>Mass media </li></ul></ul><ul><ul><li>Celebrities </li></ul></ul><ul><ul><li>Charitable associations </li></ul></ul>Target audience for the concept 1 Target audience for the concept 2
  16. 16. Targeting the Primary Groups of Audience <ul><li>Proactive </li></ul><ul><ul><li>Orphanages </li></ul></ul><ul><ul><li>Schools </li></ul></ul><ul><ul><li>Charitable Associations </li></ul></ul><ul><ul><li>Web sites with announcements to get help </li></ul></ul><ul><li>Reactive </li></ul><ul><ul><li>Web site of the Foundation </li></ul></ul><ul><ul><li>Direct contacts of target families the Foundation </li></ul></ul>Targeting for the concept 1 Targeting for the concept 2 <ul><li>Direct </li></ul><ul><ul><li>Special web sites for young & future mothers </li></ul></ul><ul><ul><li>Special web sites for women </li></ul></ul><ul><ul><li>Policlinics </li></ul></ul><ul><ul><li>Hospitals </li></ul></ul><ul><ul><li>Kindergartens </li></ul></ul><ul><li>Indirect </li></ul><ul><ul><li>Outdoor advertising </li></ul></ul><ul><ul><ul><li>Big boards </li></ul></ul></ul><ul><ul><ul><li>City lights, etc </li></ul></ul></ul><ul><ul><li>Media programs </li></ul></ul>
  17. 17. Next Steps <ul><li>Develop the Charitable Organization </li></ul><ul><ul><li>Legally establish the organization </li></ul></ul><ul><ul><li>Design & create </li></ul></ul><ul><ul><ul><li>Foundation’s name </li></ul></ul></ul><ul><ul><ul><li>Logo, slogan </li></ul></ul></ul><ul><ul><ul><li>Mission </li></ul></ul></ul><ul><ul><ul><li>Vision </li></ul></ul></ul><ul><ul><ul><li>Principles of activity </li></ul></ul></ul><ul><ul><ul><li>Code of conduct (optional) </li></ul></ul></ul><ul><ul><ul><li>Web site design & content </li></ul></ul></ul><ul><ul><li>Hire an Executive Manager </li></ul></ul><ul><li>Raise Funds for Programs </li></ul><ul><ul><li>Develop a social charitable program as the first initiative of the Foundation </li></ul></ul><ul><ul><ul><li>Goals & Objectives </li></ul></ul></ul><ul><ul><ul><li>Strategy </li></ul></ul></ul><ul><ul><ul><li>Tactics </li></ul></ul></ul><ul><ul><ul><li>Budget </li></ul></ul></ul><ul><ul><ul><li>Methods of effectiveness evaluation </li></ul></ul></ul><ul><ul><li>Sketch the roadmap for all activities </li></ul></ul><ul><ul><li>Identify sponsorship opportunities for commercial organizations </li></ul></ul><ul><ul><li>Make up a database of potential sponsors and donors </li></ul></ul><ul><ul><li>Make up a database for potential partners </li></ul></ul><ul><ul><li>Make up a database for potential media partners </li></ul></ul>
  18. 18. Autograf Communications If you want to get into the focus ? Let’s work together *!