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Social Networking Lessons From The Obama Campaign

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Presentation given at the Social Technology and Education Conference, August 14th @ Harvard University, Cambridge, MA

http://www.socialtecheducation.com/

Published in: Technology, News & Politics

Social Networking Lessons From The Obama Campaign

  1. 1. Social Networking Lessons from the Obama Campaign Leonard Lin lhl@randomfoo.net @lhl Social Technology and Education Conference August 14, 2009 AP Photo/Jae C. Hong
  2. 2. My Story
  3. 3. My Summer Vacation
  4. 4. /aside
  5. 5. Blue State Digital
  6. 6. Don’t Reinvent the Wheel
  7. 7. Timing is Important
  8. 8. Communications tools don't get socially interesting until they get technologically boring. - Clay Shirky, Here Comes Everybody Ewan McIntosh http://www.flickr.com/photos/edublogger/3077217394/
  9. 9. Email
  10. 10. Groups
  11. 11. YouTube
  12. 12. (Audience Participation)
  13. 13. • 1B+ Emails, 13M Subscribers • 1M+ SMS Subscribers • 200K+ Offline Events via Web • 35K Local Volunteer Groups • 6.1M Knocks or Calls via N2N • 14.5M YouTube Viewing Hours • $770M Raised, 3M+ Unique Donors Source: Blue State Digital
  14. 14. “Social” Is Not Enough
  15. 15. Driving Action
  16. 16. Creating Ownership
  17. 17. Instrument Well
  18. 18. Iterate
  19. 19. Not Everything Will Launch
  20. 20. It’s Made of People JP Puerta http://www.flickr.com/photos/ews/2999067086/
  21. 21. Q&A

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