Attendees will experience a hands-on presentation which highlights the power of LinkedIn as the number one social media tool for the business world. A little “How To” and “What’s New” with plenty of time for Q&A. Presented by Linda Hickle Business development leader and LinkedIn trainer: Linda has instructed both business professionals and students alike on how to set up and leverage LinkedIn for their career and business goals.

1. Link Me In: Find or Be Found
on

2. Link Me
• Why should I be LinkedIn?
• Inside and Outside Views + Tips
• How can I develop connections?
• How can I stay active?
2

3. Social Network Positioning
Weekends
Mon-Fri, 9am-5pm

4. What is LinkedIn ?
LinkedIn is the world’s largest professional network with over 135 million
members and growing rapidly.
LinkedIn connects you to your trusted contacts and helps you exchange
knowledge, ideas, and opportunities with a broader network of
professionals.

5. “Our mission is to connect
the world’s professionals
to make them more
productive and
successful.”

6. Link Me
• What do you want to accomplish?
• Are you joining “just to join”?
• Is there a better forum for industry
contacts? (ex. industry organizations)
• Job Search Strategy
• Marketing Plan
• Find and Be Found

7. Link Me

8. Consider Your Purpose
• Stay in touch
• Reconnect
• Expand network
same profession
• complementary industry
• other mutual interests
• Job opportunities
• Information exchange
• Global presence online

9. Link Me

10. STEP 2:
Link Me

11. Link Me
• Online resume/CV in slideshare or box.net
• Don’t be “cutesy” (e.g. “Big Cheese” or
“Office Queen”)
• Be honest and authentic
• Proper grammar and spelling
• Keyword Rich

12. Link Me
• Don’t do anything you wouldn’t want your
mother to know about.
• Do be creative – let your personality show
through
• Watch, follow, listen and learn
• Give before you ask
• Share – don’t sell

13. Link Me
YOU
First Degree, Your Connections
Your trusted friends and colleagues
Two Degrees Away
Friends of friends each connected to
one of your connections
Three Degrees Away
Reach these users through a friend and
one of their friends.

14. Link Me
• Import connections
• Get introduced
• Search for everyone you know, work
with, have done business with
• Send personalized invitations
• Don’t fret if someone doesn’t respond

15. Link Me

16. Link Me

17. Link Me

18. • Posted in Groups
• Search using the Jobs tab
• If seeking a job, reflect that in your
Profile (ex. “Seeking Executive
Assistant Position”)
• Post an update to your network
• Email contacts directly who you think
might be able to help you

19. Link Me
• Company Pages
• Profile applications (Box.net, SlideShare,
Reading List, & more)
• Searchable Skills section
• News
• Event calendar
• Mobile
• Outlook Toolbar
• Facebook Tab

20. • Make LinkedIn your homepage on your
browser and visit at least once a week,
if not more
• “Power Users” check frequently each
day
• It takes work and constant attention to
build your network

21. • Complete your profile

22. • Get Recommendations

23. • Join Groups

24. • Build Your Network of Contacts

25. • Ask for Introductions & Make Connections

26. •HAVE
•FUN!

27. Thank You!
Ph: 704-837-1438
linda@kandpconsult.com
www.kandpconsult.com